The Dimond Download by Chase Dimond & Cardinal Mason
The Dimond Download by Chase Dimond & Cardinal Mason shares weekly business and marketing insights for business owners, marketers, and freelancers alike. Each week you'll get a glimpse into the minds of two legendary business owners and marketers who share everything they know about various topics you'll be able to learn and earn from.
The Dimond Download by Chase Dimond & Cardinal Mason
Insights From Working With A B2B Superstar
In this episode, the boys catch up after a brief hiatus. Mason shares how a Tiktok follower accused him of being a fraud. Chase talks about his experience recording a new course for one of the world’s most popular B2B influencers.
They both share their takeaways, which center around what separates “good” creators from “great” creators, and what to look for to determine whether or not a person will live up to the public persona they display.
The fellas wrap up the conversation by sharing a few marketing resources they recently discovered that seem promising, and Chase provides an update on how his LinkedIn growth business is doing.
Tune in if you want to hear how Mason is handling the heat, or hear what the people behind some of your favorite influencer accounts are really like.
“I think it's all right to put extra effort into things that can't ROI just because it would be sick. You know what I mean? Let's just try and brand this as something amazing because WE’RE amazing.”
– Mason
WHAT YOU’LL LEARN ABOUT:
- How To Handle Getting Called A Fraud – Having a big audience isn’t all sunshine and rainbows. Sometimes you attract haters, and even though you want to defend yourself, it doesn’t always make sense to clap back.
- What Separates Experts From Amateurs – The top 1% of creators are bring their best effort to the table, every time. Learn why you need to treat your business like a professional if you want to keep up in an increasingly competitive world.
- Why Most Creators Are Smarter Than You Think – Sometimes influencers have to “dumb it down” to appeal to the masses. Some of the most popular creators out there are even more savvy and intelligent than you might expect.
- Fun New Marketing Tools and Resources – Learn about two new resources that Chase and Mason stumbled upon since they last recorded, and hear how they’re immediately applying them to their businesses.
- The Latest On Chase’s LinkedIn Growth Service – Business is booming, and Chase is starting to expand the feature set to keep growing and further improve client retention.
KEY MOMENTS IN THIS EPISODE:
- 00:00:00 – Introduction
- 00:01:31 – Responding to Online Criticism
- 00:03:19 – Shooting Course Content With A B2B Superstar
- 00:06:43 – Lessons Learn From Working With True Pros
- 00:13:43 – What B2B Influencers Are Really Like Behind The Scenes
- 00:15:24 – Promising New Marketing Resources
- 00:23:23 – LinkedIn Growth Business Update
- 00:28:13 – Should Mason Become A LinkedInfluencer?
- 00:31:03 – Closing Thoughts
LIKE, FOLLOW, AND SUBSCRIBE
Subscribe to the show and listen to all our past episodes at www.dimonddownload.com.
Keep up with Chase at…
www.twitter.com/ecomchasedimond
www.linkedin.com/in/chasedimond
Keep up with Mason at…
Mhm. Yeah.
Cardinal Mason (Co-Host):And welcome back to the diamond download did home. What has it been like three weeks since we've done
Chase Dimond (Co-Host):minimum of two. It's been a couple of weeks. How are you, brother? I miss you.
Cardinal Mason (Co-Host):not going to lie, man. I don't know if you've seen on tick tock. I'm kind of going through it lately.
Chase Dimond (Co-Host):saw a little bit. I don't really know what's happening. I saw like the guy's video and I kind of miss, like, I don't really understand what he was even saying or doing. Like I was waiting for like the diss and I didn't really see it.
Cardinal Mason (Co-Host):So it started with him saying my office was fake and then that I have no experience copywriting and then that I work on Fiverr for 70 a pop. And then I made a video explaining about how I've had, like, I, I listed some of my old clients from way back in the day because I'm not going to reveal my current clients And then I said like I don't use fiber And I explained the office thing. I was like dog. It's like a co working space Like I just I never go there. I just use it every once in a while. I made a video in the office And then he was like, well, it's still fake because there's a welcome version. It's not a welcome for sure It's just a piece of paper. It's like an announcement paper. It's about the wi fi. You can zoom in and see that shit dude, and that's what I've realized is like Arguing with people on the internet is not that fun. Also because like people in general, like the mainstream don't like people that have courses. And it's just the fact that I have a course that makes people think like this guy's a piece of shit. So I'm just I'm just doing my thing out here, man. I'm happy to be on this podcast right now. I'm not gonna lie.
Chase Dimond (Co-Host):you think it's worth like even clapping back? Like is it, I guess because it went so viral, you kind of have to defend yourself and your honor, but had it not gone so viral, like would it have been worth even saying anything back? Exactly. What are your thoughts?
Cardinal Mason (Co-Host):No, if it didn't go crazy, dude, it got like 5 million views the first video. So I had to say something, but like, he's not even playing with facts now. Like he's just saying anything that's going to get views. And so like, whatever, I'm chilling, bro.
Chase Dimond (Co-Host):Yeah, he
Cardinal Mason (Co-Host):we've had a banger day too. Like it doesn't seem to be affecting, I don't know. Maybe it is. Maybe we'll see what happens the next couple of weeks, but business is still
Chase Dimond (Co-Host):was gonna say it's like that saying like there's no such thing as like bad press You think this is overall like a net positive obviously, right? You wish never happened all of it's not true it's a fake video. The guy's just trying to sell eyes but like do you wish it didn't happen or you find that it happened? Like did it help you or hurt you or net kind of neutral?
Cardinal Mason (Co-Host):You know that old story of the Chinese farmer chase?
Chase Dimond (Co-Host):No, which one?
Cardinal Mason (Co-Host):It's basically just like, so there's an old farmer and like there's a horse that like gets hurt and they're like, oh, that's terrible. Your horse is hurt. He's like, well, we don't know yet. And then They somehow get a new horse because for some reason they're like, Oh, that's great that you got a new horse. And then he's like, well, we don't know yet. And then one of his sons is riding the horse and the kid falls off and hurts himself. And they're like, Oh, that's terrible that your kid got hurt. And he's like, well, we don't know yet. And then the kid dodges because. He's injured. And then they're like, it's good that your kid didn't have to go to war. So, you know what I mean? Where it's like, things are always kind of either good or bad, but you only know if you like really see it through. So I have no idea, bro. I have no idea right now. It's neutral. I'm not tripping
Chase Dimond (Co-Host):we'll see. Maybe it helps. I'll go boost the view. So,
Cardinal Mason (Co-Host):Yeah. All right, well, let's jump into this. Okay. So the reason you were away last week was because you were shooting some course content and we're not going to name names or anything, but the person that you were shooting with and for is one of the biggest in the game, right? Like he's been around for a long time and he's got unlimited bankroll to do things the right way. It's basically like the same as shooting with like a TV network, you know what I mean? It's like CBC flew out to do something like that. And so I'm assuming that while you were doing that and watching how this guy operates, through his team and through the gear that they do, like, why don't you explain like what you've learned by sort of dealing with this guy's team and if there's anything that you would implement for
Chase Dimond (Co-Host):yeah, for sure. And all this will come out, you know, who I worked with and what I worked on probably in the coming weeks. He himself was not present in LA. It was his team. It was like his chief content guy as well as to kind of like cinematic kind of videographer guys. But I've been dealing a lot with him on calls and just text message. So I've kind of been. Seeing how he operates that way. I've got some cool stuff coming there but I think for me like there was definitely a lot of learnings I think for one like I kind of was helping scout locations just for fun and seeing and understanding like how they scouted locations versus how I did. It was really interesting I was just looking for places that like seem cool in places that like on the surface seemed like they could work. And then when I really understood, like, why they picked the place that they picked and how they went about it, I'm like, oh wow, like, I didn't even see that. I didn't even know, like, why we were looking for the things that we were looking for. And we basically rented like this mansion in Los Angeles. I think it was like two or 3, 000 a night, so it wasn't cheap. Wasn't, you know, ridiculous. And the reason they picked that place was because it had like four or five or six built in sets. Like they had like a really cool night scene where we had like the fireplace on in the background. They did this really cool part of like the trailer and kind of this intro scene and like the center of the house where you could see like, The grandiose staircase and you could see just like the magnitude of the house. We did some really cool scenes upstairs. So like in their mind, they were looking for specific shots, which was based upon like what they called like a trailer treatment. So they basically pre scoped out like like where we're going to shoot the vibe, the style and their whole thing came down to like, basically like, business meets creativity. So it's almost like an apple type commercial where it's very creative and fun and innovative. And then based off my personality not being flashy, like, they weren't going to choose, like, the nicest mansion they could have chose, or they weren't going to make me do, like, a car scene. It was a little bit more around, like, being kind of humble, so they put together this thing called, like, a trailer treatment that kind of outlined, like, how the shoot would be, and the colors, and the feel, and the look. And they picked like movie scenes that would be like similar to it. So I just learned a lot about like this process that goes into it. You know, when I record a course or a video or some kind of training et cetera, I just clip on loom or zoom and I hit go. I don't really script it. I don't really think about it. I just kind of free it. I don't edit it. So I think like just seeing their thoughtfulness and seeing like the degree in which they really cared, like the perfectionism having to reshoot scenes and say something slightly different or say something slightly more excited or more serious. Like every thing really mattered. And it was all about like the details between the details. So it was cool. It was really interesting.
Cardinal Mason (Co-Host):Dope. Yeah, it's expensive. Like, I don't know many people that would spend that much money to shoot a course like that, but is there anything that you think you can use like in your own business? Like anything you've learned from them where it's like, Oh, I'm going to, I'm going to try that.
Chase Dimond (Co-Host):A couple of things. I think I just throughout the weekend and throughout the week was just taking their brains on like. Why they chose this or how they set this up and like why even the order of the course like we started In the middle of the course filming it versus starting at the beginning And they're like, we start in the middle because the beginning actually is the most important, like your introduction and your kind of first impression is the most important. And typically most instructors like aren't comfortable and aren't warm on the first go. So they actually made me go from like middle to end to start. So that way by the end of it, right, which is technically the beginning of the shoot, I was like dialed in, I was comfortable with the three people, I was comfortable with the cameras. So it just made me think about like, Oh, maybe you don't always have to start from the beginning, right? And even maybe with like writing copy, it's like maybe you write the copy and then you figure out the hook, right? And some people start with the hook and then they write the copy. So I kind of just trying to equate like some of their stuff to my own knowledge and terminology and even to like them waiting until the sunset and doing like the fire place set. And then we did this like crazy scene. where we change kind of some of the times on the microwaves. And we filmed it as most of it was like 2 22 a. m. And we did this pretty crazy like, refrigerator scene where I'm like walking down the stairs of this mansion. You know, I'm going to the refrigerator to grab a water. Then I'm going to sit down and continue working. And then I go to the fireplace and kind of just I'm lounging and scrolling different things on my phone. So just like the whole thought process of like how they think through this was interesting. And I think for me, the biggest takeaway was like, really, and we've talked about this, like the importance of video the importance of video to be able to connect with the audience in a way that you couldn't through something that was written. So I think more than anything, like I just left being like a really fired up B, like I want to be more intentional about doing more video I've already been looking like airbnb around like locations by me. That could be kind of cool i'm starting to vet like different types of people that could help right obviously through this podcast. We've got a great video editor We got great thumbnails So i'm just trying to think about people that could maybe like help with scripting maybe people that could help with These types of things that i'm missing and really try to put the piece together and just maybe do like one or two days A month just like hardcore filming to try to get content for the month. So thinking about batching better, thinking about just like storytelling through film that like I'm kind of lacking on. So I think personally, I feel like I matured and grew up in terms of like the video sense of understanding why and what and how that actually goes from A through Z.
Cardinal Mason (Co-Host):Interesting. Yeah that's all super cool. One of my favorite things about these guys is that. They want everything to be beautiful just for the sake of it looking beautiful. Because like the video itself is art. I mean, dude, like in the past, like you and I both in the same sort of like utilitarian videos where it's like, like when I'm, when I filmed copy MBA, dude, it was like two years ago now and I was just like screen sharing a Google doc and it's great and it's very helpful. But like, what would have been different if I did rent a mansion and did, you know, make it. Professional and I like that people are doing that. I think that and I'm also like before you even told me that, like I was thinking about ways to incorporate stuff like that into what I'm about to do with YouTube. And yeah, I think it's all right to put extra effort into things that can't ROI. Just because it would be sick, you know what I mean? I feel like that's a cool way to look at things where it's like, hey, This is going to cost us money and it's not going to make a huge difference But like let's just do it because that's who we are, you know what I mean? Let's just try and brand this as something amazing because we're
Chase Dimond (Co-Host):Yeah, and I think that like ethos really was apparent through the guys on the team through obviously that the central guy do everything to the best of your ability or don't do it all. I mean, dude, they had like these red cameras that like the camera itself was like 60 or 70 grand plus some of the other like, filters and clips or lenses, whatever it was. It's another like 15, 20 grand. So I mean, some of the equipment, like one camera alone with all its equipment, Accessories is just shy of 100 grand, right? And we had multiple camera multiple people, you know, I felt like they really did it Well, I mean dude, they told me I could literally gone anywhere in the world that I wanted I wanted to stay close to my family. So I tried doing orange county But literally nothing in Orange County fit their vibe and kind of the aesthetic that they wanted. So even from the beginning, like I thought they were being difficult, but now and being on the other side of it, I get kind of a greater appreciation of like, no, it's part of the process. Like we have to do it the right way. Like, or else we're not going to do it. So, a lot of things that I thought like, Oh man, like, am I being crazy? Like, why can't we just do Orange County? And I was thinking about like my own convenience. Yeah. Some of these guys traveled 25 hours each way to be there. So just the fact that they did that they really studied up on like drone regulations of where we were and like, they just did everything to like the best degree. And I think it's going to be like the best possible product. They are really experts and pros. So, it's cool to be able to work with people like that and, and really learn from them. Cause I'm such a noob in that area. And again, I'm not an expert by any means, but I feel like I got like a masterclass within the handful of days.
Cardinal Mason (Co-Host):awesome. I mean, yeah, it's stories like this that just sort of Tell everyone why like this guy is the goat, you know what I mean? He is the goat like there's nobody bigger
Chase Dimond (Co-Host):Everyone copies him,
Cardinal Mason (Co-Host):you know doing what he's
Chase Dimond (Co-Host):everyone copies him. Like that's a hard part that they were saying is like they have, they're kind of like Mr Beast. Like they have to innovate so hard and they have to keep the level of standard and keep pushing that level of standard because everyone, as soon as they drop something, knocks him off. And it almost seems like they're copying other people just because people are copying him so quickly. But like they are the ones innovating. It's pretty impressive.
Cardinal Mason (Co-Host):Mm hmm. Interesting. Okay, cool. Yeah. I'm glad that you got a chance to do that. I think it's always good to sort of be around people like that. Even if you're not, like, getting a direct, like, how to. I think just, like, being around that energy. Like, I'm going to dinner tonight with a guy who is Also a sick personal brand, like really, really good. And we're probably not even really going to talk about that kind of stuff. Like, I doubt that I'm going to sit there and be like, so tell me, like, how did you grow to this many followers on Instagram? I'm not going to do that. But like, there's just stuff that you pick up just being around these guys. Like actually when, when was it? It was right before the Webby I did, like, I guess a couple of weeks ago, I went to dinner with Rob, like Rob the bank, you know, Mr. And TJR trades. Homies, like they're all ahead of me, in, in many different ways. And it was cool for me to just sort of like soak it in and be like, all right, this is the caliber of person that does really well online with these types of businesses.
Chase Dimond (Co-Host):Yeah, that's insane. Yeah, no, you did a cool what's that, 4th of July? You did something cool with a bunch of the big personal brand guys. That looks sick.
Cardinal Mason (Co-Host):Yeah, dude. Will Rivera will change lives is on my boat. And so was sneaker. Do you know who
Chase Dimond (Co-Host):I, I didn't know who he was until you said that, and I looked him up and I'm like, Oh, wow, that's impressive.
Cardinal Mason (Co-Host):He's mainstream. He's cool. He's all, yes. Super dope guy, dude. That's another example of someone going back to the thing we talked about at the first part where it's like someone who's just like unfairly maligned. He gets a lot of shit on Twitter and YouTube and stuff. Just like, I don't know, I guess maybe he says stuff that like, maybe you shouldn't be saying, but like good dude, solid guy smart, definitely knows content and he's where he's at for a reason. So,
Chase Dimond (Co-Host):Yeah, I think that's something I learned too, just kind of like, Talking, one on one via text or kind of one on one on video calls with the guy I did the course for. It's not an accident that he's successful. It's not an accident that the god that you're with is successful. It's intentional It's planning. It's relentless effort. It's just sheer determination in like with who i'm filming with and who you're talking about like I thought that he was the real deal And talking to him one on one. I was like more than confirmed that he was the real deal Very intelligent very kind very humble. Which is really cool, right? You see like these big personalities you're not really sure like Is that an act? Is it not? And I can confirm like the guy I filmed with is the real deal. He's very cool, very smart. And almost like I don't think people realize how smart he is because it's just for the masses and you kind of have to like you're writing copies speak to like a fifth grader. I almost feel like he has to speak at a less intelligent level to be massive there. So I think like those kinds of people really surprise you with like how intelligent they actually are.
Cardinal Mason (Co-Host):Dude, you have to really dumb it down for people to like to go mainstream. Like you can't be talking about high level stuff on a, a Tik Tok or an Instagram reel and expect to get millions of views. It's just not gonna happen. It's just not the way it works,
Chase Dimond (Co-Host):Think about you on
Cardinal Mason (Co-Host):I actually,
Chase Dimond (Co-Host):are obviously a very intelligent, copyrighted, very smart guy, but in your TikToks, like, you really just sound like a normal dude. Like, you really sound like someone's friend that's teaching them copywriting, not like someone that's been doing it for four or five years, done tens of millions of dollars in copywriting.
Cardinal Mason (Co-Host):I
Chase Dimond (Co-Host):Yeah, of course.
Cardinal Mason (Co-Host):Thanks, man. Yeah. All right. Let's let's jump to the next thing. So next topic, cool app you discovered. So this came to mind because I just got off like basically a sales call for this one sass that I'm going to start using soon probably. And I just thought it was so interesting because it's just like, I've been around marketers and software guys for so long that I kind of know everything that software can do. Like anytime someone says like, Oh, we do this for this. I'm just like, okay, that's an API does this and AI does, you know what I mean? Like. You just, it's easy to sort of predict what people could build. But anytime I hear a product, that's like, huh, I didn't know you could do that. That's actually really interesting. I always get kind of hyped up about it. Do you, you have one in mind too
Chase Dimond (Co-Host):not necessarily an app, but I do have a website that I thought was kind of interesting. I'll just share mine quickly. I think you guys are gonna be better. On the last step we were just talking about, like the inspiration I took from there around trying to find places to film that are cool, obviously where there's like Airbnb and, VRBO or whatever it is. But there was one I found called Peerspace and by the way, no affiliation, no ad, I haven't used them. And I remember going back, like we used to use them actually at the agency for content shoots. And I know Nick actually rents his house out on this place, but essentially what it is, is like, instead of someone Airbnb ing your house. You can basically, you know, quote unquote Airbnb your house, but specifically for an hour, four hours a day for people specifically to do like creative content shoots, photo shoots, video shoots, whatever it might be. So I just thought that was a cool use case where it's like, I don't want to rent my house out to people to sleep in my bed if this is my primary, but I might want to have extra income, you know, not, not me, but like I'm speaking for other people, they might want to have extra income if there are a way traveling or. If they work out of their house, like, you know, in an office or something they might be able to make a couple hundred dollars a day, letting people film within their space. So I thought that was kind of cool. And I think I would probably book something here on, on peer space or Airbnb in the next week or two to start filming. I thought that was kind of a cool site.
Cardinal Mason (Co-Host):That is super cool. Yeah. Cause the headache of Airbnb is like, What are you guys going to do in my house? Kind of thing where it's like, what are you going to do in there? Like I, yeah, I would get stressed out if, whether it was my primary or even just a house that I liked, like one that I kind of own, like having people in there, like to throw on parties and shit like that. Or just like making a huge mess. Like I would never want to do that. I can't even think of, you know, but personally, yeah, it sounds like something that, you know, It sounds like you're not gonna have to clean up too much. Like, it sounds like a solid deal for
Chase Dimond (Co-Host):Yeah, for sure. And they, they have like use cases too. Like you can say, I want to do a podcast. And they actually have like podcast studios like in your area that you can rent. Like they have all the equipment, they have all the sets. So like for example, if you came into town and we wanted to do like an in person podcast, we could go on peer space and just find something that has the setup. So they have houses or like actually commercial buildings. So that was what I thought was pretty cool. What about yours?
Cardinal Mason (Co-Host):That's also cool because, like, dude, in Miami at least, like, there's a lot of, like, little podcast spaces, but they're all so, like, studio y. You know what I mean? Where it's like, they got the fuckin neon sign, there's a TV behind you where you can put your logo, and they got mic. Dude, the one that I did, I, I rented this out maybe twice. The one that we actually used was, it was a podcast between me, Ben, and this guy that you probably don't know, his name's Grant. Cool guy on Twitter, like, just moved to Miami, really, really solid dude. Anyway. The ceilings were like, it's like six and a half foot ceilings. Like you feel like you're in someone's basement. Like it's super cramped. It's just, it looks like you're doing a pie. I would love to have something where it's just like, I'm going to look this up as soon as we're done here. I'm going to try and find a crib to do some sort of video in where like we can go and it looks like a natural sort of living space. And I just so happy to be, or I just so happen to be talking my shit there. It's not like a room to film shit. You know what I mean? Like I like stuff that's a little bit more multipurpose like that. So that's
Chase Dimond (Co-Host):Cool. Hell yeah. What's yours?
Cardinal Mason (Co-Host):Okay. So my thing is called Beamly and most people haven't heard of this. The founder is sort of like a personal brand kind of guy. I only know him because I did a podcast with him. Shout out Frank. I just talked to him like an hour or two ago and he has this tool that it, it's sort of like a multi purpose thing to help you grow on Instagram, but it's not what you would think. So first of all, my, my first question was like, am I going to attach like some sort of third party app or bought to my Instagram? That's going to shut me down and give me bang. Cause I don't want that to happen. I want my Instagram. And he was like, no, it's not that it's not a third party app. It's like a robot that logs in your actual Instagram and basically acts like a person. And so like Instagram would never see it because it's just like, it's a robot, but it's logged in. It looks like a person doing what it's about to do. And so the main thing that it does is like sort of community engagement to like help, make people feel like closer to you online. So let's say you're an agency, right? And you're trying to find clients for email marketing, or you have a product about email marketing. You can put in that tag, email marketing, digital marketing, you know, You know, copywriting, whatever, into the bot and it will go and engage with people that are in that niche and like kind of get them to follow you. So like, it's not like the scammy thing where it's like, Hey, check DM. It's not like outbound like that, but like it likes stuff. It'll view stories and like stories. It'll vote on
Chase Dimond (Co-Host):Wow.
Cardinal Mason (Co-Host):Yeah. Super weird. Where it's like, Oh, I didn't even know that that could do that. And so that's kind of interesting, at least for me, like the way we work, it was like someone, sees that I'm watching their story. They're like, Cardinal Mason's watching my story. Like what? And then, so here's the craziest thing, which I think is so sick. You know what a close friends is on Instagram. Okay. So it bulk ads, people who follow you to your close friends on Instagram. And what that does is like, you know, when you see a close friends thing, like that's the. First thing you click on, you're like, what is like, I'm on this, like, this is the most important thing. It goes right to the front of your thing too. And it doesn't in a way where it doesn't look again, disruptive or scammy or anything to Instagram. Like it doesn't, just throw off any
Chase Dimond (Co-Host):Yeah. Wow.
Cardinal Mason (Co-Host):but all of a sudden you have from, in my case, I like 87, 000, 87, 000 people are now seeing my thing at the very beginning of I guess there's scroll thing at the top. And like, so I normally get like between 000 story views which is not bad for my account, but bro, I could end up at like 25, 30 K if I'm using close friends and it just feels more personal. It's like, wait, Mason threw me on his close friends. Like, that's cool. Like, I didn't even know that he knew who I
Chase Dimond (Co-Host):Dang, dude.
Cardinal Mason (Co-Host):so it's like a great tool for engagement. Dude, imagine. Okay. So like when I do a call to action on Instagram, like DM me this, I'll get like, yeah, again, eight to 10, 000 people that'll see it. If I 4x that whole new audience that loves this shit, you know what I mean? It's just so much easier to get visibility I'm stoked and it's not as expensive as you would think I thought they were gonna price it like an agency where it's like Because dude all these instagram fucking growth agencies are so expensive But this guy like it's not like a 20 a month sass But it's way cheaper than you would think that is because of the
Chase Dimond (Co-Host):Is it based on falling size? Like, does it matter how many followers you have?
Cardinal Mason (Co-Host):I think a little bit, but no, it looks like from the invoice that he sent me, there's just like a flat rate kind of thing again, by the way, I haven't used this yet. I literally signed on like two hours ago. But so I don't want to encourage anyone to use it yet. I'm just saying, I know a couple of people that have done all right with it so far. I think they've been on for like a couple of weeks and and it might be sick. I just, I think the use case is cool.
Chase Dimond (Co-Host):dude. Sick. Hell yeah. I want, I'm going to ask you more about it after that's sick.
Cardinal Mason (Co-Host):Are you
Chase Dimond (Co-Host):Yeah. What's our last topic?
Cardinal Mason (Co-Host):Okay. Last thing is obviously we just need a little LinkedIn biz update. But so I want you to tell me how things are going, obviously, because it's been a while. I feel like we haven't done one like a month or two. And also, I really do want to do LinkedIn. I don't know how well my current sort of like Twitter personality would do on LinkedIn. Cause a lot of your like, I guess peers aren't really a fan of me. Like I'm not big on like D to C Twitter or anything like that. Like they don't like me and I don't like them either. But I want to see what I can do on there. Cause I feel like it's just an untapped channel. It's just people I've never like been with. Like what do you think you would do if you were me? But first go into like how everything's going. Like what you're working on and
Chase Dimond (Co-Host):Yeah, dude. I'd say about two or three weeks ago, we had a really, really big update. We officially launched a community, like a group for all of our clients. So we made like a WhatsApp group where we basically have multiple channels like channel called General, which is really for knowledge sharing. So people are talking about how like we help them get a top voice badge in email marketing or copywriting, whatever it is. And other clients were like, oh, shoot. Like we didn't know that you guys even offered this. It's just like a complimentary thing in our service where we help people get these badges. So then we started having one client in this group tell other clients how quick they got it and how many posts they had to answer and this whole thing. And then before you know it, like we had dozens of new people like getting these badges that we helped them get with. So on, on LinkedIn, essentially there's like these community voice badges where it's like copywriting, sales, marketing, e commerce, et cetera. And we actually have a way to help people get these badges. very quickly. We've had some clients drive for three or six months, not knowing we helped with it without success. And literally within five hours, within 24 hours, within 72 hours, we're helping people get this badge. So just like the non sharing component of like the group has been huge. And then also too, we now have subgroups in there that's based off your following range. So zero five K five to 10 K 10 to 15 K. 15 K to 20 K, whatever it is, where you can now help support people. You can get feedback on their content. You can help them, grow their following through boosting them. So we made this group, which I had been putting off for a long time, just since I didn't want to manage it. And it's actually now been managed by the members. So we have like 150, 160 people in there so far. We're rolling this out to like all the rest of our clients. And I think this is going to be such a sticking point where people don't want to cancel the service because now they have this group. You don't want to get kicked out of the group. And also too, it's just a huge value add where like people are realizing all the things we actually do. So not that our churn was ever terrible, but I think this is going to reduce our churn to like virtually zero. Obviously it's never going to be zero, but I think like this group aspect of just like friendship, community, engagement, plus the service we offer already it's great. We added my wife's profile to the next two. She has like 000 followers now. She's growing pretty quickly. We're creating content for her account. She's now kind of in the mix, engaging with everyone in our service. I mean, dude, there's so many updates. We literally just hit a million followers in the network that we own. So across my page, Jamie's account, which is my wife and our network of accounts, we're not a million followers. And I think there's probably like half a dozen people like in the world that have grown like an audience to a million people on LinkedIn. Obviously, right, there's a lot of celebrities, but like normal people, like, if you're not Ryan Reynolds or Snoop Dogg or whoever you might be out of, like, normal people, influencers, like grow into a million is not like an easy thing. Like Justin Welch, who's like a goat of LinkedIn, probably has like 500, 000, 600, 000. And a lot of these other guys have 200, but across our network. We're at a million now, which is cool. So those are some of the quick updates. There's a lot
Cardinal Mason (Co-Host):And you're doing girls
Chase Dimond (Co-Host):and finally caved into the ghostwriting after 12 plus months of you just talking my ear off about it. We finally caved in and it's like I was telling you, it's going really, really well. So we're pumped. Clients are pumped and it's going to be a huge value add.
Cardinal Mason (Co-Host):Yeah I, yeah, we haven't really talked about Grocer, but like, kind of crazy. That's gonna slap. I feel like that's, yeah, so many people want that. Like, dude I'm not writing my, I'm getting to go straight for sure. Probably from my own, one of my
Chase Dimond (Co-Host):Yeah. Yeah. I mean, dude, where we're pricing it right now, the growth plus ghostwriting is probably the cheapest on the market. And I think it's probably the highest quality or maybe not the cheapest. It's probably somewhere between low to mid end of the pricing, but that the quality is probably going to compete with anyone, the content, the writing, the network, the growth. It's really cool, dude. I know you've helped me kind of piece this all together through some of your intros. and just seeing it form together and seeing it kick off and work with clients and getting the feedback. It's been sick. So I, and by the way, I haven't even promoted it at all. Like this has just been like, I had four or five people come inbound. I haven't even promoted it. So I'm excited to like, start talking about this and actually telling people what we're doing. And we'll probably start building a wait list for it.
Cardinal Mason (Co-Host):100 percent dude, I got eight savages waiting in the wings right now that are going to rip.
Chase Dimond (Co-Host):Heck yeah.
Cardinal Mason (Co-Host):I'm super excited. I've seen the stuff that they're producing, and I know it's gonna be good. I know this stuff's
Chase Dimond (Co-Host):Amazing. And by the way, so let's go back to you. So I'd say in terms of like your Twitter stuff, I found that Twitter content can work on LinkedIn. LinkedIn content doesn't really work on Twitter. So I don't think like all of the stuff that you say, cause I think a little bit more now you talk about a little bit, I think more like mindset and lifestyle and kind of business. I think some of that stuff potentially could fit. I think a lot of like the, the threads and the tips and the tricks on copywriting and those types of things that you were doing. I think like repurposing those would do really, really well. Like the actionable content would be really great. And I think maybe some of like the motivational inspirational business mindset stuff could work as well, although probably in a lesser capacity. So I would take like all your popular copywriting stuff, and that would probably be where I'd start, you know, as you're sharing, like, e commerce, email marketing, copywriting type tips, or as you're sharing a landing page, copywriting tips, like any of those tips and tricks that you did, that you did really well, threads and other, I think those would do really, really well on LinkedIn for you.
Cardinal Mason (Co-Host):So you think just with, like, if I go back in time to all my tweets that I've made about copywriting, email, freelancing, getting clients, all that stuff, you think I could just literally ride out probably three months of LinkedIn, just going through old
Chase Dimond (Co-Host):Yeah, like, I was going to try to pull up your account real quick. So if I typed in like, I use Twitter advanced search a ton. So if I go to if I type in like copywriting by typing like Cardinal Mason, if I sort something by like minimum of, let's say a hundred likes. I'm just going to search that real quick. Yeah, so let me do like, we talk about like, I remember you actually, I'm looking at my screen right now. You had wrote this email template for the email thing I was doing. And you wrote, you got the power of copywriting. Wrote this in four minutes, not hard. And I'm not going to talk about it now. It's a little bit rated R. But like that was like a really funny one where like you just described how this fake product is how, you know, men find, X, Y, and Z for women. Right. And then too, like, right, like you have another thread here. It says like, if you're a beginner in building an agency, copywriting, sales, even marketing, keep reading this. This is for you. And then in this you kind of talk about like, you know, the experience and how to get clients and, you know, other things. I think that would do great. You gave people like a copywriting exercise, like the exercise I can give you is find a product, make a huge claim, justify in 200 words. I think some of those things would be really great, you know, and you already have the social proof. So you could even screenshot like the Twitter stuff that has, you have one here that has 359 likes. You've got one that has 308, got another one that has 325, you know, 500, right? Like you have all the social proof it's already proven you already did the work. Now it's just like. Bringing that over to LinkedIn and I think you would do really well
Cardinal Mason (Co-Host):dope. All right. That's it. I'm going to be a LinkedIn influencer. I can't wait.
Chase Dimond (Co-Host):Yeah, do it I mean dude we're posting on Jamie's account my wife's account in the last seven days she's had like 560, 000 impressions or something like she's she gained like twelve or fourteen hundred followers in the past couple days alone Like, you know her account now is that I think eleven or twelve thousand followers and I mean we just started posting again a few weeks ago went from like eight or nine thousand to 11, 000 and like Like, in, like, it's pretty easy.
Cardinal Mason (Co-Host):like, like mom content?
Chase Dimond (Co-Host):she's just sharing, like, business content. So, So the exact number is 594, 000 impressions in the last 7 days. She's had 4, 410 people view her profile. And some of her posts are getting like hundreds and even thousands of likes. Like, her post yesterday had 222 likes. Her post the day before actually had 4, 400 likes and 295k impressions. The one before that had 116 likes. So she's kind of repurposing some of my content. We're creating kind of some unique content from her. She's kind of posting other people's content that's already gone viral, giving them credit. So it's like a hybrid approach just to make it manageable.
Cardinal Mason (Co-Host):Dope. I love it, make me famous, bro. I'm trying to get famous. I'm done with TikTok. I'm
Chase Dimond (Co-Host):TikTok people are savage. I think people on LinkedIn are nicer.
Cardinal Mason (Co-Host):Okay, good. That's what I need. I need some nice
Chase Dimond (Co-Host):Hell yeah. Dude, this has been too long. I'm glad that we did this.
Cardinal Mason (Co-Host):I know, man. We should be doing these a couple of times a day, I
Chase Dimond (Co-Host):Every day. Yeah, no, but we're gonna get back to, we're gonna get back to weekly for sure.
Cardinal Mason (Co-Host):three podcasts a day. Let's just do it.
Chase Dimond (Co-Host):I'm down if you're down. Sweet bro. This was great.
Cardinal Mason (Co-Host):Alright everybody, thanks for watching. Hope to see you on the internet somewhere. My name is Cardinal Mason, that's Chase Diamond over there. We're gonna see you guys next week. Peace. You