Today’s focus is on how to love selling by loving your clients (or potential clients) first. Loving the people you’re selling to is a HUGE part of making selling into something you adore. It’s not just an esoteric concept. It’s crucial. If you want to not hate the sales process, the first step it to find ways to love every piece of it. And the first major piece is quite obviously the person on the other end of the line.

Good Business is hosted by Illana Burk, CEO of Illana Burk Consulting llc and strategic coach and advisor to entrepreneurs, creative leaders, and industry disruptors the world over.

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