Setting Business Podcast Goals

The beginning of the year is synonymous with setting goals, and your podcast is likely no exception! Setting goals for your business podcast can feel overwhelming; what goals should you even set? But setting smart, achievable goals can be easier than you think, and I’m here today to break down the four most common goals we see business owners set for their podcasts, examples of each, and ideas to help you make your podcast goals a reality. This week, episode 135 of Listeners to Leads is about setting business podcast goals for 2024! 

In this episode of Listeners to Leads, I’m sharing the importance of tailoring your podcast goals to your specific business and actionable steps you can take right now to achieve podcast growth in 2024. 

I also chat about the following: 

• The four common podcast goals for business owners and how to achieve them.
• Sharing client examples in your solo episodes to increase audience conversion.
• Tracking podcast completion rates to see what episodes your audience engages with most. 
• Sharing and talking about your podcast beyond your regular marketing strategy.

Remember, choosing one main goal to focus on for your podcast for the first six months of 2024 will be more effective than trying to reach several goals at once!

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. 

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Listeners to Leads at www.listenerstoleads.com

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Chapters

• 0:00 Setting Business Podcast Goals
• 1:42 The four common podcast goals for business owners.
• 2:46 Pick one goal to start with.
• 4:00 Audience conversion goals and how to achieve them.
• 6:35 Increasing social media engagement on your podcast.
• 7:22 Audience growth examples and doubling downloads.
• 9:07 Share your podcast outside of your normal marketing strategies.
• 11:23 Tracking completion rates of your podcast episodes.
• 13:46 Tracking your podcast statistics for audience insights and to help set future goals.
• 15:14 Get feedback directly from your audience.