Building Community through Email Marketing with Paul Gowder

Building a community online takes time and a lot of work. There are lots of ways to do it, but Paul Gowder has found success in building up online communities by starting with email marketing instead of a Facebook group or other online community platform. He’s here today to share his strategies and wisdom about community building with us, so we can improve our email marketing and build stronger relationships with our audience. This week, episode 137 of Listeners to Leads is about building community through email marketing! 

Paul Gowder is the owner and founder of PowWows.com, the leading online community celebrating Native American arts and culture for the past 25 years. His emphasis on combining community-building and marketing strategies has allowed him to build one of the largest and most engaged online communities in the world while working full-time. 

In this episode of Listeners to Leads, Paul Gowder is sharing the importance of starting your community building with email marketing and actionable steps you can take right now to ask your audience to engage with your email content!

Paul and I also chat about the following: 

• Paul’s journey of creating PowWows.com and its community in the late 90s.
• Building your email marketing list before building a digital group or community.
• How Facebook groups and online communities are different now than the forums of the 90s.
• The importance of building relationships with your audience through personal stories and vulnerabilities.

Don’t forget to check out Paul’s Giveaway Course by clicking the link!

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. 

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Listeners to Leads at www.listenerstoleads.com

CONNECT WITH PAUL GOWDER:

Website

LinkedIn

PowWows.com

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media! 

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Chapters

• 0:00 Building Community through Email Marketing with Paul Gowder
• 2:10 Paul’s journey building PowWows.com in the late 90’s through forums.
• 7:08 Using email marketing to start building your online community.
• 14:28 The importance of building relationships through email marketing by sharing personal stories.
• 18:44 Using giveaways as a strategy to increase email engagement.
• 23:15 Using your email marketing to lift up other business owners along with you.