Mastering Paid Advertising Strategies with Robert Brill

We’ve all become accustomed to seeing a barrage of social media and Google advertisements wherever we go on the internet. But how do we take advantage of these ad opportunities to promote our podcast and bring in more valuable leads to our businesses? 

Robert Brill is an expert on all things advertising, and is here today to talk us through how to approach advertising for our podcast: from what to do before paying for ads to assessing your goals and more! This week, episode 153 of Listeners to Leads is about mastering paid advertising for your podcast and business! 

Robert Brill is the CEO of Brill Media, a leader in performance advertising founded in 2013. Brill Media manages all the time-consuming advertising work so agencies and advertisers can focus on what matters most: their business. Robert works with clients to make sense of the paid media landscape, from social media advertising to digital out-of-home advertising and more.

In this episode of Listeners to Leads, Robert Brill is sharing the importance of developing a strong advertising strategy before investing money into ads and actionable steps you can take right now to decide the best places to run ads for your business. 

Robert and I also chat about the following: 

• The slippery slope of using other people’s content in your advertising.
• Finding your product market fit as a podcaster and business owner.
• Which platforms to start with when developing an ad strategy.
• The importance and value offered by setting expectations and working with professionals.

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. 

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Listeners to Leads at www.listenerstoleads.com

CONNECT WITH ROBERT BRILL:

LinkedIn

Instagram

The LA Business Podcast

Brill Media website

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media! 

Free Download: 15 Ways to Improve Your Podcast

Proud member of the Feminist Podcasters Collective.

Chapters

• 0:00 Mastering Paid Advertising Strategies with Robert Brill
• 2:49 Paid ads using other people's content may be unethical and illegal.
• 5:21 Using AI to create ads.
• 8:16 Finding your product market fit.
• 11:55 Understanding the goals of your podcast.
• 15:53 Solo podcast episodes set you up as an authority figure in your space.
• 19:45 When and where to run ads if you’re just starting out.
• 22:01 The importance of developing an advertising strategy.