Tracking and Nurturing Relationships with Collaborators and Brands with Reena Friedman Watts

There are so many behind-the-scenes elements of a successful podcast, from searching for sponsorships to navigating new business brought in by the show to keeping up with former guests. Reena Friedman Watts, with experience both in reality television production and over 350 episodes of her podcast, Better Call Daddy, has learned to navigate these waters efficiently and successfully. She’s here today to share her tips for nurturing your existing podcast relationships, landing sponsors whose products you believe in, and more! This week, episode 156 of Listeners to Leads is about tracking and nurturing relationships with collaborators and brands! 

Reena Friedman Watts is a television producer, podcast host and mompreneur. Over the course of her career, Reena has worked on reality TV shows such as The Jerry Springer Show and Court TV. She’s booked sensational and hard-to-get guests such as Howard Schultz, Barbara Corcoran, and Derek Sivers on Cathy Heller’s Don’t Keep Your Day Job Podcast and boosted the downloads from 4M to nearly 15M. Reena has hosted the “Better Call Daddy” podcast since 2020 and produced 350+ episodes, interviewing guests like Evan Carmichael, Jerry Springer, Nanny Yvonne, James Altucher, Aleeza Ben Shalom, and many others. Reena coaches entrepreneurs on finding their first clients, and helps people produce their own podcasts.

In this episode of Listeners to Leads, Reena Friedman Watts is sharing the importance of consistency and strategic planning in podcasting and actionable steps you can take right now to create strategic partnerships by building personal connections. 

Reena and I also chat about the following: 

• How to approach your podcast strategically to avoid burnout.
• Connecting with and creating authentic relationships with podcast guests and potential collaborators.
• The importance of choosing between focusing on listeners or guests for lead generation.
• Partnering with brands whose products you already know and love.

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. 

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Listeners to Leads at www.listenerstoleads.com

CONNECT WITH REENA FRIEDMAN WATTS:

LinkedIn

Instagram

Better Call Daddy podcast

Website

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media!

Free Download: 15 Ways to Improve Your Podcast

Book Your Free 1:1 Consultation

Proud member of the Feminist Podcasters Collective.

Chapters

• 0:00 Tracking and Nurturing Relationships with Collaborators and Brands with Reena Friedman Watts
• 2:19 Approach your podcast strategically to avoid burnout.
• 6:27 Adding personal touches to AI generated messages to sound more authentic.
• 9:33 Tracking and connecting with podcast guests and audience.
• 13:56 Finding a throughline for your podcast.
• 16:31 Finding more structure for your show.
• 20:34 The importance of choosing between focusing on listeners or guests for lead generation.
• 25:35 Try partnering with brands whose products you already know and love.
• 32:53 Podcast listeners trust hosts for product recommendations.
• 40:08 The benefits of dynamic ads for podcasters when negotiating sponsorships.