The Playbook – Everyday skills for every professional
Everyday skills for every professional. Learn the specific tools, resource, processes and mindsets leaders use to supercharge their careers – everything from developing better mental health to being a great mentor.
The Playbook – Everyday skills for every professional
How to break into the brain of an audience with Ben Moorsom
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Jenn Glynn and Jason Thomson
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Season 7
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Episode 96
Segment 01 – The Problem
Here’s the problem…
I just helped my company launch a brand new marketing campaign – advertising, social media, PR, the whole thing. The numbers are trending really well. But something feels off, and I can’t quite place it. Any thoughts?
Segment 02 – Secrets
How do engagement and attention actually work? Ben’s got a few surprises for you.
Segment 03 – Levels of Engagement
What are Adverse, Selective and Deceptive levels of engagement – and how to they affect your work?
Segment 04 – The Final Level
Reach for the brass ring – learn what Affecting Engagement is (and what it’s all about).