AlphaTalk
AlphaTalk is here to keep you in the loop when it comes to all things auto. From F&I to general industry updates, we've got you covered. Hosted by an industry insider, Bryan Haakenson, be sure to follow us on Instagram and TikTok. AlphaTalk is a production of Alpha Warranty Services. Copyright 2022.
AlphaTalk
Branding Your Dealership for Success w/Julie Lafferre and Mark Tenney
On her first solo interview, Jess discusses the importance of brand and branding in dealerships/agencies with Alpha industry insider, Julie Lafferre and Mark Tenney. Learn why it's important for you to know the who, what, & why of your business and what you can do right now to start.
Julie Lafferre is Alpha Warranty Service's Brand Specialist. She has a background in graphic design, photography, advertising, and, of course, branding.
Mark Tenney is the VP of Marketing at Alpha Warranty Services. He has years of experience in marketing with an emphasis in leadership, graphic design, branding, and strategy.
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