Episode 16 Brand Purpose: Why it matters for B2B brands

What do we mean by brand purpose? Why does it matter that B2B brands  have one? And what do we recommend to B2B brands looking to get started on this journey? 

Andrew is joined over Zoom by Steph Libous to discuss brand purpose for B2B businesses, taking a deep dive into research from our recent Talk Human To Me report. Make sure you tune in to find out how you can define your brand purpose and get started on finding the whitespace for your business.  

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