FinTech Focus TV – Powered by Harrington Starr
FinTech Focus TV is hosted by Harrington Starr’s CEO, Toby Babb. This celebrated podcast invites the industry’s foremost thought leaders to share their role in driving innovation, growth, and technological change. From the merge of TradFi and DeFi, to the current state of FinTech investment opportunities, FinTech Focus TV places the spotlight on the most pressing marketplace conversations.
We are always looking for people from across the industry to join us on FinTech Focus TV? Keen to get involved? Or know someone ideal for the show?
Get in touch: marketing@harringtonstarr.com
FinTech Focus TV – Powered by Harrington Starr
The New Age of Marketing Innovation | Katerina Rabava, Marketing Head at Tata Consultancy Services
In this special episode of FinTech Focus TV, host Ian welcomes Katerina Rabava, Marketing Head at Tata Consultancy Services, to the show at the Harrington Starr booth at the FinTech B2B Marketing Conference event.
Katerina emphasises how marketing goes beyond traditional boundaries to drive innovation and growth, especially in a post-COVID world where it transcends being merely a 'colouring department.'
Exploring the role of AI in marketing, Katerina emphasises its role as an enabler rather than just a tool. The pair also explore how events like marathons help humanise technology, enhancing customer engagement through experiential storytelling.
Katerina discusses marketing's key role in advancing diversity, equity, and inclusion, showing how purpose-driven brands achieve meaningful engagement and social impact.
FinTech Focus TV is powered by Harrington Starr, global leaders in Financial Technology Recruitment. For more episodes or recruitment advice, please visit our website www.harringtonstarr.com
FinTech Focus TV is powered by Harrington Starr, global leaders in Financial Tech Recruitment. For more episodes or FinTech recruitment advice, please visit our website: www.harringtonstarr.com