Living A Revenue Culture Podcast With Guest Coleman Caldwell

Coleman may have the best job of all time. He is the Vice President of sales for 72 Chocolate. That may mean that he is responsible for free samples. Coleman has been in various sales leadership roles for 40 years for a variety of different companies in a variety of industries. Coleman and I have been connected for about 6 months and for that whole period I have been trying to figure out how to work together. Shortly after we met when I was explaining the value TTI has reorganized to deliver Coleman gave me a way to think about TTI’s work.

Coleman looked at the TTI market and compared the TTI strategy of a Human Centric Business model to manufacturing and said, “in manufacturing you try to maximize machine productivity while depreciating the machines on your books.” “At TTI you maximize the organization’s profit by appreciating the people.” He was right. Because of thinking like that I ask Coleman to join us to talk about his superpower he developed while leading his groups to success – that is “Servant Leadership” and that will be our focus for the day.1