Follow The Brand Podcast with Host Grant McGaugh

S05 Technology Innovation Episode 19 The Intersection of Gaming, Lamborghinis, and AI: The Technological Odyssey of Shachar Oz

Grant McGaugh CEO 5 STAR BDM Season 5 Episode 19

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Ever wondered how someone goes from being a world-traveling game designer to a vital team member within Lamborghini's R&D department? Prepare to be fascinated by our guest, Shachar Oz's extraordinary global journey and into the heart of technology. His unique experiences, from teaching in different cultures to creating startups and designing video games, provide a wealth of knowledge and insights. 

Shachar's passion isn't just confined to technology and Lamborghinis. He also shares with us his groundbreaking application developed to help the deaf and blind interact with music, a tool that's not just about creating beautiful sounds but also doubles as a form of rehabilitation. As we navigate our conversation, we dive into subjects like AI, virtual reality, and augmented reality in enhancing the human experience and how Shahar leverages these technologies to create educational and immersive experiences. 

The conversation doesn't stop there. We delve into the speed of technological development, its effects on society, and the need for control in integrating technology into our lives. We tackle the potential risks of AI, the engineer's role in its development, and the importance of responsible development and use of AI. It's a thrilling exploration of technology's potential, promise, and perils. Don't miss this captivating and thought-provoking episode with Shachar Oz!

Contact Oz at Flux-experiences.com/design 

Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest marketing trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates from us, be sure to follow us at 5starbdm.com. See you next time on Follow The Brand!

Speaker 1:

Hello everyone and welcome to the follow brand podcast. You know I am your host, grant McGon, and you've seen me interview guests in Australia, you see me interview guests in Singapore, you see me interview guests in Europe, but you have not seen me interview Shahar Aaz. Shahar Aaz, i met him on Gatherverse, on a worldwide stage, worldwide emerging technology platform. We talked about humanity first primary issues in time, as we start to really build out in this AI world, this VR world, this AR world and all these types of things, you can never forget why we're doing this And I think Aaz really personifies that. I want him to introduce himself. Tell him you, where is that now? Cause I never know where Aaz is really located. He's always. He might be in Israel, he could be in Egypt, he could be in Mediterranean. I don't know. We're gonna find out. So, aaz, would you like to introduce yourself?

Speaker 2:

Yes, thank you. Thank you, grant. Well, so I am. Let's say I'm around 40 years old now, coming from originally from Israel. But after traveling around the world a bit, after some years 25 years I went around the world I landed back in Israel, i started working studying how to use education technologies for education, and then I started working as a game designer actually not related. I had a few side jobs as a teacher in schools. Then I found a steady job as a game designer in a startup.

Speaker 2:

After some years, intel Corporation acquired this startup. Our team kind of expanded and I had access to more technologies. And after some years after that, then I went out to do private career as a consultant and I joined some startup teams in Israel. And then, throughout all this time, i was searching how to move, as you say, to find another place in the world, because just for other reasons we can talk later about why And I found myself doing an MBA in Italy about super cars and Ferrari and Lamborghini. Today I work for Lamborghini in the R&D department, developing new concepts for the digital interface of the cars. And yeah, so today I live in Italy to answer the questions. So today I live in Italy and traveling between Italy and Israel, also working online with our online customers from around the world, supporting them in their developments, and also working on some projects of mine, of course.

Speaker 1:

I've seen some projects that you worked on that really got my attention. I mean, i think you were at a trade show and you were demonstrating to someone that did not have I think it was they were deaf, they had that, you know hard of hearing. You had developed an application in which they can interact with it on a digital framework, you know, with a touch screen. I believe it was, and it was phenomenal. First, tell us about that application.

Speaker 2:

This was a project to a very nice team of. it was actually a project that came from another team, so I supported them, but I was working with them as a. so what we did is we took a lot, using a lot of sensors sensors that detect body motion, face expressions, distance sensors, so many types of sensors to in order to help various movement abilities, so whatever the person could actually do with his body. so either with their body, either from eye blinking to making a voice, to making a movement with the hand, or maybe clapping the hand or moving fingers If you are in a wheelchair, you can only move fingers or whatever it is that you could do, even if moving just a leg, whatever it is that you can do. the system allowed you to play a certain music, certain music instrument.

Speaker 2:

So the idea was that the company started. actually, the founders were a group of musicians. one of the or two of them, if I remember well, had a relation. all of them were Israelis, by the way, and they all had some friends or family members who got injured in either it's a war or it was just an accident, car accident, et cetera, and some of them were also musicians and they wanted to give them a chance to play again, to continue playing, and they use technology and I helped them from the technical side to create this system, this machine And eventually that machine.

Speaker 2:

they actually implemented it inside the rehabilitation places, service centers and allowing people the patients or the people to create bands, and they actually played together and they used it as a rehabilitation in the repetition process And the doctors had actually an interface to see the progress of the movement of your hand and how much you are moving your limbs, et cetera. So they made, they took this device not just for fun but also for the rehabilitation process, and they had a full system about this. I actually don't know what's the status of the company today, but I will definitely check now and I will get back to you on this.

Speaker 1:

So, kenny, Well, i saw it. Just the fact that you're enabling other people that have gone through our system trauma and they have limited range, limited motion, they have limitations and you enabling them to be able to interact, especially with music, is the essence of life. So you can allow people to interact with sound and marry that with their emotion, their expressions, their thoughts, man, their imagination comes back alive. They feel like they're fully participating in life again And I'm sure that's shortening that cycle of rehabilitation. So thank you for participating in that particular project.

Speaker 2:

Definitely. If I remember well, the video that you saw was actually a blind person using that system, and they were. Of course, the sound and music is definitely something that brings back your old, let's say natural, memories. I would say that taste and sound are one of those two, of those senses that we are missing, let's say, in today's technology, or that they can connect to, how to say, more deeper emotions that we have, and so I think that food and music are stuff that tell a lot about a certain culture. So, if you go to a new place, a new culture, a new city me and my wife usually what we do when we go to a new country we just take a cooking course, for example, to experience the culture, to know what the culture is all about. You can go to a good local restaurant and then you can take the actual food, experience how they eat. What they eat tells you a lot about the culture.

Speaker 1:

So that's something to realize man. I got to do because I do when I travel. I go, you're right. And when you ask people like, well, what was it like in a certain location, they always start with the food. You know the experience And I didn't know what it was going to take And the taste was all it was great. And then you get to feel for the people as well through the food experience. Right, and then you can go out and start doing other things.

Speaker 1:

So, yeah, that good thing, about that man Definitely going to follow with that every time I go, especially when I go out of the country. You've got to take And I think about that because here I am in Florida, i live in Miami, florida. We have so many cultures here So you could partake in Caribbean cuisine, south American, you know, straight American. You got to go looking for that. It seems there's a lot of Italian here in Italy. I mean, we love Thai food here in the States, there is no doubt about it. You can't get. There's a lot of seafood, things like that. Meta-training is big, so I don't know if you're going to get it. So you got to go look for the American experience, because we borrow from everybody else's culture.

Speaker 2:

Yeah, yeah, but that's good, That's part of the collective, is also some kind of a synthesization, is a synthesization, is also some kind of a culture. So that's true.

Speaker 1:

Very true. I want to know more about your technology background. You alluded to it, but give us some more in depth Like what are you your designer? describe yourself as a designer. What you got got you into anything. what you're doing now.

Speaker 2:

Explaining who I am for my professional identity is one of the biggest questions that I had in throughout the last what. It is 23,. So the last 13 years or 14 years, because I have always been a mix. From where I began as a person that's come as a teacher, i began as an educator. Until today I define myself as an educator and I think today I do private workshops or I workshops for kids in summer schools and things like this. So I love teaching.

Speaker 2:

This is definitely part of my life And that's definitely part of the my life goals, let's say, the big long term goals, etc. So my one of my big dreams, for example, is to build a school that does things a little different. But in parallel to this, i have my technical skills, which is programming, developing video games, designing applications, and I found that what I found is that there is a connection through all of those projects, through all of those things that I do or that I create or that I love to work on. Even in the car, for example, the interface of the car, the thing that I like that connects everything is the fact that I would I love to understand that who sits in the, in the who is the user who sits in the backseat of my, of the product, who actually uses the product, and how do I design something that they would appreciate, enjoy or make good use of or find it useful for them in their life, so maybe, maybe, make something easier in their life and allow them to do something faster or easier or in a more fun way.

Speaker 2:

So I usually don't do games just for the game. I usually do games as a simulation or games as a message, like a way to transfer some kind of a message, or games that will simulate some, some situation, a real life skill or whatever it is that that is relevant, like we call it, serious games or games for learning. There are a lot of names or titles these days for those kind of games. Of course, i had to do a lot of practice in the, in the actual games or games with technologies, but, yeah, so I would say that, as a designer, i think my my first and most talent, or the thing that I love to do or most interesting for me to do, is to understand who is the person that actually is going to use, and I will try to define them as best as I can, and then I will do my best in order to to to make something that they would would appreciate or they would like to use, and yeah, that is a great goal.

Speaker 1:

You know you because I you took me through that. I'm thinking Roblox and I'm thinking you know Unreal Engine And obviously people know about the metaverse and things like that virtual reality, augmented reality But how do you really take the technology and enhance the human experience? You know we've got this AI that's out there, just took the world by storm. Yeah, chat, gpt. Everybody's like pros and cons. There's a lot of trepidation. That's how people at times. this is a tool. It's a tool. You've got to just know how to use it to enhance a lot. Now there's going to be people out there to take things and do you know you know and be selfish with it or do things that are detrimental to get focused on that. you know people are going to do that. They've been doing that all the time. They take the Internet. There's cyber criminals. I mean, yeah, you can focus on that, but that's not the bulk of what people are doing. I like what you're doing. Let's take a technology and how can I enhance someone's experience?

Speaker 1:

And so as you and Jay, especially a child, right, you're very influential at that time. And then you take them through. You know a journey and a storyline And, since you're an educator, you want them to get something out of it, to expand their knowledge, their intelligence, their wisdom, and then give them a better way. And I know that immersive technology that we're seeing now in the virtual reality world. Man, because you're so immersed, talking about your sensory world, right, you get inside one of these goggles and it just transports you into that world. Now you're in the hands of that designer, that developer. At that point, What experience are you going to have? A lot of times, depending on how that design is set up. Plus, it's completely interactive, because it's not just you. You have other people living things that you're interacting with as well. That's got to be it. Do you do designs in the virtual world like in a metaverse type of setting?

Speaker 2:

Well, i think, first of all, you've touched a lot of points here, but let me say, let me start with the augmented reality and virtual reality points, because that's like in one of my, it's a kind of a big question that, especially these days, when we are speaking about this metaverse concept and that brings a lot of things under one umbrella, that is a little bit unclear. But to differentiate, for a second, this augmented reality and virtual reality, virtual reality will separate people, let's say it will make us isolated more in some ways. Many of the technologies that we add until today, even video games. Video games are something that you play right now, either in a mobile phone or in a joystick, with a TV or whatever it is, but you are in your room and you can still listen to your mother, or your mother can still come and knock on the door and take you out of the.

Speaker 2:

PC if this is dinner. But the virtual reality is really isolating us in some ways. So it's a little more. it's like a one step further than that situation in some ways of isolating, let's say, the isolating effect. So that's one thing. But augmented reality, so that's obviously. I think obviously you understand that I don't like that technology so much. So even though I was working on it, i am still working on it. I think it has a good use.

Speaker 2:

There are some good use cases for it, for example, in the world of simulation, in the world of work, when we can simulate some products. For example, in my work, if I want to simulate a new car or a new driving experience, it would look like I can use the virtual reality. That would be awesome, that would be amazing simulation. But when I use this for work, this is completely different, because everybody needs to work. So you are using this product. Fine, five minutes, one minute. You use this. You understand what's going on. You go back to your work, you don't? the goal of the product is not to keep you inside the system like a video game or like a social network to make profit. The goal of the product is to simulate a situation and then you can continue working. The same also for education. We have a lot of training simulations training simulations in virtual reality or training for phobia, fears, to come, to get over some fears, so you can simulate the spiders or simulate heights and you can experience the face in your fear, even in a controlled environment.

Speaker 2:

Simulation that's a good thing, but in augmented reality, i always said a few years ago, when we have some I am part of some communities about the augmented reality and I always said that the augmented reality is going to be something that is bigger than what virtual reality will ever be. So whatever virtual reality can arrive to, the augmented reality will be bigger than that because the target audience. so in the future, let's say that all of the society already understands the augmented reality and the virtual reality and we accept the existence of these products, etc. Even in this situation, the virtual reality will be only relevant for the use cases that I just said, and maybe video games. You can also talk about video games, gambling and porn, the three big industries that make use of any technology possible. But those are the outsiders. And then you have the actual use cases of the technology And on the other side you have augmented reality, which is a technology that would be, or the target use is, for every day use for everybody, because it's just a device that you would put on your either it's a glasses, or it's a contact lens or whatever it is that you would put on yourself.

Speaker 2:

It would be lightweight, it would use just as a mobile phone, as phone calls, as your Apple Watch or whatever smartwatch we have, and it will just be a help in handling your daily life. Therefore, it would be more widespread. So this is just for the difference between the two technologies. As for the basic use, or the core, let's say the core use of this and not just video games and whatever the use cases that we have today, the marketing or whatever it is the actual, let's say, the goal of this technology and where it sees itself.

Speaker 2:

So, as for AI and Metaverse, yes, i agree with you, there is going on. These two topics have been an explosion in the last year and a half two years, i guess, one year and a half and exploded absolutely because of chat, gpt and, previously, the Metaverse, and for me, this was a big I don't want to say a slap in the face, but it was like a wake-up call. It's like I always knew. Because, talking to engineers, because it's weird because I am an engineer in some ways, but I don't like to talk to myself as an engineer. So, talking to engineers in my companies, it's weird because I was always working with machine learning and artificial intelligence. Engineers, let's say, and I know what it is to work with people that don't always think of the bad implications of some technology. So maybe they are working on something, they are doing something and they are working only about the technology and develop the technology, which is amazing because then we can have progress.

Speaker 2:

But if you work too fast and you achieve something too fast, then society will not know how to handle this progress too much. So just this morning there was a conversation on LinkedIn and somebody said, yes, but we could work together with the AI. So all of those conversations and I said, yes, we can, but we need the society to understand what's going on. We need this process. The society needs time to accept something new, a new change inside itself. So we need to allow that time and this change to be integrated.

Speaker 2:

If you bring something too fast, it will be rejected. It is felt as an outsider. It is felt the same way that immigrants come to a new country if you put a lot of them at the same moment, they will have a refugee camp. If you put them slowly by slowly, then it's okay, it will be acceptable, the same way as a virus. If you put a virus immediately in big amounts, you have COVID. If you put a virus slowly by slowly, you have the flu and that's acceptable. It depends on how you want to integrate something into your daily life, and we have to do it in a regulated way, under some rules, etc.

Speaker 2:

But in any way, this explosion that everybody says, oh yes, it's the technology development, etc. Etc. It's very good. No, it's not that good and we have to take the responsibility that we need in order to have the technology integrated in our life. Augmented reality and virtual reality are technologies that exist from the 80s, 90s. It takes time that we arrived here in 2023, that everybody oh, i talk to everybody now oh yes, i know, i heard about this helmet that you put. It's like 40 years ago that the technology exists and it took us time to arrive here, and that's a good thing and it's just as a young person you arrive 15 years old, 17, 19, 20, you arrive and you found this new technology and you're so excited. I remember myself in the beginning. With augmented reality, that was the same and I said, yes, i already know the use cases.

Speaker 2:

In one year I can develop these kind of things and now after 15 years later, i can still hear people with the same kind of passion arriving and saying oh yes, i know how to this technology will be used for in one year we can develop. And that was like and I guess that also older people than me that were innovators in the past. They were talking in the past.

Speaker 1:

Now, what you're talking about is the adoption rate, and I am so glad you brought that up and I'm hoping that, as you said, our society and everybody's on different levels of what they're doing, how they utilize things. Everybody's doing this big rush web pre-data. Everybody's like well, pre-data, but most men don't even understand what that is and it's like I just use the internet I don't know these different terms and whatnot and I don't know what they're doing with my data and the background. I'm just trying to communicate. What are you doing? I'm just communicating and I'm interacting and I'm hoping people that are kind of in control of sort of these things are doing things responsibly.

Speaker 1:

As we found out, not all of them were. You look at what Facebook was doing with information and then you're like, wow, that was not good because we didn't know it was such an explosion upon the human imagination and the dope of being and all these things that make people really somewhat addictive to some of these technologies. You know, you got to really think about that, like what's the effect going to be? Now, when I utilized AI yeah, it's been around for a long time I was listening to people like, oh, you know, natural language processing has been around 25 years, it just wasn't as advanced as it is, and then I could pull some things together, other technology to make it really really, you know, an effective tool And it doesn't sound so machine-like. You know, and I think that's where we're going on, how human do we want to make some of our creations really, when we get to a point where we can't tell a difference between a human being and a bot. You know some things like that, like, yeah, that's not good, but I don't know if our technology, if our technology, can really simulate you completely. Think of it yourself. You know, like, are you that simple That they can completely? you know you can be completely replicated, you know, by a machine? I don't know, but I think certain things in certain use cases. I always tell people and I've learned this in my 25 years of technology technology is very, very good to me for two things, two things. Those two things are number one communication. If you need to communicate very quickly or just, you know, robustly, technology is very, very just. Like me right now, we're communicating in two different places in space and time Now, but we can communicate. Technology is great for that. The other thing is doing what we're doing right now. We're collapsing that window of time and space. Very, very good at making things being done quicker and better, more efficient. So those are the two use cases that I always look at when I look at certain things.

Speaker 1:

If I and I like your analogy of our augmented rally, i think that's gonna be really, it was gonna really take off. I do see virtual rally as more use case. I love it for training curriculum. Anytime you need to like, let's simulate going into a burning building and get our people up to speed. Then just burn a building and send them in there, you know, so you can get up to speed. But I also tell people all the time is this in order to learn how to swim, you've got to swim. You can simulate only certain things You know at least you'll get. But until you're in the water, you're swimming or attempting to swim. You really need to do that, you know, and that's that reality has to still be in the equation of what you're trying to accomplish. But I've seen some very, very good things And what I like about it is that I think it really can enhance our imagination and utilize our imaginative and creativity.

Speaker 1:

So we're so analytical these days when people think about science and you think about technology, they really are thinking about analytics. You know the analytics of all, but the analytics is a layer. So what you wanna do is be able to bring together creativity, the creative, you know, sex into that analytical that thing. You can make some very, very thought provoking and some things with a lot of emotional intelligence into it that can be enhancing for us as we move forward. Like we go back to where we first talked about being able to create something that enables someone that doesn't have certain abilities is fantastic, and that's what we talked about on Gatherers, right, we were talking about, hey, how can we use some of our technology to help humanity? And there's eight billion people or so on this earth and some of them all have different capabilities or abilities, and if we can help augment some of that, why not?

Speaker 2:

Exactly. I think that okay, so I wrote to myself some points here. That was really nice. That was really nice. You said, first of all, you said about the two use cases of technology And I think that a third one that we see with the chat GPT today, like it was, exist also before today, for example, let's take so I will tell you, the use case was.

Speaker 2:

The third use case is handling a lot of data. So I would say that more effectively, obviously, so we can see this with the Excel sheets, as in the past, and today we can see it with chat GPT or it's future arrivals that are yeah, that will be more how to say experts in a field. So there would be chat GPT for, let's say, ai for design, ai for creativity, ai for designing a power plant, designing a production plant, designing this. So it would be a data, let's say an AI that would take a lot of data about the design in a factory. And then you would say, hello, i would like to design a factory in China and I have, or in Africa, or in USA and I have this and this amount of space, and I would like to design the most efficient way to do this and this and this product. How would you design this factory? And you would just design a proposal number one. No, i don't like this proposal because it has this, this, this, ah, okay, then I can design proposal number two, proposal number three. So you would have and this is something that, in my opinion, is completely feasible We have image recognition, we have understanding of the platform, we have data. It can be understood. So we just have to do this and this and this. We just have to do some machine learning in order to create this data. It's not something that is completely out, let's say not feasible, of today's technology. So this is tools that would arrive, will arrive, And actually I have no problem with these kind of tools, because these tools doesn't make anything that we didn't, we don't have today, because it doesn't change the status quo. We have already the people that design factories. They will just do it faster. That's the problem, that's it faster, that's it, that's it.

Speaker 2:

But the point is that when, what we, what you were speaking before about communication, so chat, gpt, or he's, i would say, and also Yuval, yuval Noach Harari, another Israeli guy that I think that many people know by now, the historian that wrote some books about the history of humankind, et cetera.

Speaker 2:

He had a quote, an interview, a few months ago, last month. He said that the problem with chat, gpt, or what the problem that he, the distilled, introduced in our life, is the fact that it hacked, or he might be a, we might have a hacking of our language model, our communication models, so the fact that the AI is now able to understand how humans communicate and how we are, what is the language of our lives, then this is a problem, because now there is a system, artificial system, that is able to hack and understand us and then communicate with us So emotionally, in all the levels, emotionally, professionally, etc. So this will allow, obviously, to the arrivals of tools that might manipulate us, might be used to manipulate us. This, of course, can be good, but most of the use cases are not so good. We can be manipulated in doing things that we don't want. So this would be, if you remember, all the Facebook things, that all the, the, the, the, the the manipulation.

Speaker 2:

The algorithms of whatever social networks, not just Facebook, let's clear all, not only Mark Zuckerberg, but all the social networks have the same kind of problems, and then now we have AI, which introduce new type of problems. that is even worse than what happened in the social networks.

Speaker 1:

So we have.

Speaker 2:

We have kind of these, this situation now And if you guys, if, if your viewers remember this is, there was the movie hair and there was Jappy, there were a lot of.

Speaker 2:

It was like, i think it was like a year 2006, seven, eight or something like this, there was an explosion of movies about this technological explosion of the robots, etc. Artificial intelligence and transcendence. There was several movies, one after another, and I think that the engineers, we have to remember what we are developing, so as a society, and we have to remember those, those possible futures. I am not saying that this is for sure the future that we are going to, but we need to make sure that this is not the future that we are going to So because that's not what why we develop those technologies. So I am not saying this is a complete certainty, that this is what will happen, but we just have and also the engineers don't want, i hope, this to happen, but we just, everybody have to understand that this is a possibility, especially now, and we need to make sure that we need to set up the regulations, the rules.

Speaker 1:

Well, what you're saying is so important that training, because AIs it's how you train it. But if you like any programs or programs and keep your eyes, program, but you program up to certain things, so an algorithm is programmed a certain way. That's why you get the certain feeds today on social media, So that you go out and you look at a certain product servers And, because of how it's programmed, they call cookies and things in this nature. Seeing some tracking like oh wow, you know what? it appears that Oz really likes chocolate chip cookies. We're going to make sure he gets cookie cookie, cookie, cookie, cookie cookie. So he gets a lot of cookies, so he can buy cookies and guess, whoever makes making those cookies is getting more money. So they would encourage that kind of behavior. So you got to look at who's developing the artificial intelligence, who actually owns it, the owner And what do you? what is their, what's their benefit for doing that right?

Speaker 1:

So, you look at web street. I know they're hoping that it's more open so you have more choice. You're not just being fed certain information, but we know from governments of past and other regimes manipulation of communication is a human thing that we've done to control masses. So to say that, oh well, we won't use FNAI? Yeah, we're already doing it. But you have to be aware. You know, you have to be aware, so you bring up great points. We do need to be responsible and and really take a look at what are we really creating. I know a lot of things that Christopher Lafayette talked about. Yeah, yeah, technology becomes more advanced than the technology. Is that that's going to be weird When your AI starts telling you well, that's wrong. No, i don't agree with you. You know it starts arguing with you.

Speaker 2:

Well, let's say the good thing, the good thing is that we are not there yet. Yeah, i can, i can, i can tell. I had a few. So whenever, when all of this AI, when I started to see LinkedIn or whatever in the social networks I started to see post about I can, i wrote me a website in just this. I wrote him this and you wrote me a full website to write me a full video game, full application. I had to check this out.

Speaker 2:

So I made a weekend retreat with myself, with my PC and with my, with the chat GPT, and I started and I said, ok, one, this is going to be a wonderful article. I'm going to write a video game with the AI and this will be a wonderful article I can write. You know, all of this is the code that I wrote and I will publish. This is amazing project that I started. Right, i started doing this and I said for a full weekend and already after a few hours I understood that it's not really in this. So I saw that I felt like I am speaking. So, in a way, i felt like I'm speaking with a guy that is very young. So there are two options. Oh, he is a very young person, that let's say a very junior developer that doesn't really notice the thing that he writes. So it's like one time he writes a code about something and then he uses another code not this one, like another. I don't know like he confuses himself. He confused himself or intentionally he's lazy.

Speaker 1:

Yeah it's just regurgitating information It doesn't really understand. It's not a consciousness right. Exactly, it's just reflecting information that it has in this database.

Speaker 2:

I was really at the end of this weekend. I was like come on, what are we talking about? This is a stupid person that I have to work with now. But So at the end of this weekend I didn't have a video game, i didn't have anything to present, except for the fact that I will present something that is actually how not effective that is. But at the end I did understand one thing First of all, that this improvement that chat GPT made, so the fact that we have a system that I actually communicate in this way, so I actually managed to get a lot of pieces of code that were correct in some ways No, in many ways, it was correct. The fact that I managed to do it really helped me at the end.

Speaker 2:

So in the end it did write some stuff faster than if I would just do it by myself with Google. Let's say And also so. And then I said, okay, let's take a different approach, Let's write something completely different, completely new, with a new concept, in a different way, where I am in control. Not, i don't let him to be in control. I am telling him what to do and what to write And I tell him exactly the little details that I need him to do. I tried a different approach and that approach actually went quite well. I have a site project that I'm writing now, together with this kind of a simulator that I'm trying to build. But anyway, that's a new project, it's going nice, it's going better, and what I'm trying to say is that when you understand how to use the tool, it is good. It's much faster than to work with a junior developer, because I am instructing the junior developer.

Speaker 2:

And I know exactly what I am going to. It's like a calculator.

Speaker 1:

I tell, i guess my analogy people ask me is like a guy you have to give it the right information to get the right output Right. If you give it a wrong equation, it's going to give you a wrong equation Exactly, but I can't think for you. That's the thing. They'll just give you the information quick, like I said they're going to take you. That's why people don't go to the library as much. Right, because you can get that information quicker by Googling. There's a reason.

Speaker 1:

I go back to what I said earlier. If you want to do things quicker, technology is great. You want to communicate more expansively, technology is great. So thank you for doing that research. These kinds of conversations are important. So people don't think of Frankenstein and it's going to be going loose. You know like? no, you know calculators didn't. Yeah, i just place people with a slide rule. Yeah, they're out there for sure. But I think, i think you know, most of the mathematicians went out and still doing, doing, doing their thing. So it's not the end of the world when it comes to that, but we do want to look at things that can have to human experience, and I do like that. So we're going to conclude here, but before we do, you got to tell us how people can get in touch with you? You've you've sparked some good conversation And I know there's a world of designers and engineers and people that are interested Like, wow, that was a great experiment. You got white paper on that, you know. So how do they get in touch with you?

Speaker 2:

Well I am, i have a website I could, i could, i could share with you that We can, we can, we can write it later. It's OK, the the. So if, in general, what I, what I enjoy, helping people is either in the beginning phase of a concept, just to explore what can be done, so you have an idea on an out, you think you have found something or some kind of you know, a black missing point in some process, doesn't matter which process. It can be anything basic, really, it can be anything It. It must be something that has a person in the middle, because I, i, i, as I said, i like to go into the mind of people, so it's not if it's between machines or if it's solving a technical problem. Maybe I'm not the right person, but if you have, if you have a, you arrived in a bottleneck situation and you understand that there is a bottleneck somewhere in the process, i could help in probably somehow to help from there to identify, maybe, a tool that can help solve a certain situation And, of course, if it relates to education or to gamification, to make something.

Speaker 2:

So I really what I usually like to do is to take something that is completely difficult to do today, or you have a lot of pain doing that task and then turn it into something that actually people enjoy making and it will be faster. So it will be faster to make and it will be fun to do. Of course, not all the stuff are like this, but usually it actually happens. So it's like because let's take, let's go back to the rehabilitation or we can go back to any education. Let's say a situation in school that you have, let's take another project, a situation in school that you have kids making excluding another kid from their group, for example. This is a situation that happens a lot in schools from from the past until today.

Speaker 2:

So what we did is we built a board game together with the school and we built a board game that actually the people that would, the kids that would be selected to play in the board game, are ones that have problems between each other. So it was like a pre designed situation And then the teacher would give them tasks of the game, gives them tasks as a group. They must complete the game as a group and they completed the tasks only. They would be able to complete the game only if they know each other well, only if they can collaborate. so they, the tasks, force collaboration on you And if you lose, you lose.

Speaker 2:

And the fact is that if you don't speak to each other, for sure you will lose the game. And then you would be able to. You would be forced to get to know each other. So the teacher would make later they would make a reflection with the kids and then they will understand that they have to collaborate and know each other better, and then they can do a second session. So it would enrich the communication The. So the idea is that everything that we try to do is to make things more fun, faster and solve some, some problems.

Speaker 1:

So the collaboration tools. This is. This has been a wonderful interview with you ours. This has been great. I'm sure people will get a lot of good value by listening And this has been great And I want to let your audience know they can view all our episodes. All the episodes that follow brand are available at five star BDM And that is B for brand, b for development and for masterscom. This has been wonderful. Enjoy yourself out there in Italy. I'm going to go give me some Italian right now.

Speaker 2:

Thank you, thank you, thank you, thank you, you're welcome.