Follow The Brand Podcast with Host Grant McGaugh
Are you ready to take your personal brand and business development to the next level? Then you won't want to miss the exciting new podcast dedicated to helping you tell your story in the most compelling way possible. Join me as I guide you through the process of building a magnetic personal brand, creating valuable relationships, and mastering the art of networking. With my expert tips and practical strategies, you'll be well on your way to 5-star success in both your professional and personal life. Don't wait - start building your 5-STAR BRAND TODAY!
Follow The Brand Podcast with Host Grant McGaugh
Season 7 Episode 3 Brand Masters: Long Story Short, featuring Rob Levinson, Founder of Brand You Better and Principle of Leverage Advisors
How do you view yourself? How do others view you, and is there a disconnect? These are the questions posed by my next guest Rob Levinson, a 35-year veteran in personal branding.
Rob says if your personal brand narrative is outdated and doesn't help you, and it's not true, then you need to get to your truth and tell your story with help from a personal brand coach. Rob encourages alignment with recognized and innovative brands to change the perceptions of your brand.
You want to be perceived differently through a Brand Blueprint that includes a Brand voice, key messages, mission statement, vision statement, elevator pitch, and your personal brand tagline.
Learn to Embrace a continuously evolving story of yourself in the digital world. Tell an aspirational story of how you want people to perceive you. What image are you putting forward, and what stage do you want to be on? What do I want my audience to walk away with? You can be the Master of your own Universe and Tell your own story. Rob is an expert Brand Strategist who, for decades, has helped both emerging and established companies to evolve and grow exponentially.
Since 2002, as the principal of Leverage Advisors, Rob has created comprehensive Brand Blueprints for clients seeking the strategic guidance and powerful narrative required to inform and guide their company's development or reimagining. Industry agnostic, he has advised leading technology, consumer, professional services, and finance brands.
Rob is also a Personal Brand Coach and Founder of Brand You Better. He helps individuals, from recent graduates to C-Suite executives in transition, develop powerful personal brand narratives that get them noticed, remembered, and results.
The former Marketing Strategies columnist for the Wall Street Journal online, Rob graduated from Connecticut College and guest lectures at The Questrom School of Business at Boston University.
He has two grown daughters and lives in San Francisco.
Let us Welcome Rob Levinson to the Follow The Brand Podcast, Where we are Building a 5 STAR BRand That You Can Follow!
Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest marketing trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates from us, be sure to follow us at 5starbdm.com. See you next time on Follow The Brand!