#182 - Storytelling & Kavalan With Nova Abbott, Head of Marketing, Kavalan

Nova Abbott, Kavalan 

 Nova Abbott is the Head of Marketing for Kavalan, a Taiwan based manufacturer of sustainable wide format materials for outdoor advertising. Nova worked with Frazer and I when we were at FESPA in a sales role for Asia Pacific and she was instrumental to the successful launch of the FESPA Asia Pacific Show in Bangkok, which was a great success despite a revolution beginning 2 days before the show was due to open! 

Since then, Nova has successfully launched the Kavalan brand with a mission to rid the wide format print industry of toxic PVC materials that are used for outdoor advertising. Kavalan is an impressive and hugely successful story, and in this talk we discover more about the journey of Kavalan, the challenges and highlights and how she and her team have used storytelling and thought leadership to convince the wide format industry to adopt the use of the market leading PVC free Kavalan materials range.

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