Charlotte Baile, Xaar: Storytelling, Rebranding and How ‘Seeing is Believing’
Charlotte Baile is Head of Marketing at Xaar. Under Charlotte’s marketing leadership, Xaar has rebranded and become highly effective at storytelling, marketing and communications.
In this podcast, which is a part of a series focused on storytelling, Marcus talks with Charlotte about Xaar’s approach to storytelling, how this helps Xaar build their business, how storytelling solves real business problems and distinguishes Xaar from competitors.
Charlotte talks about the success of the Xaar rebrand in 2020, why communication pillars are so vital, the launch of the Aquinox head, the importance of collaboration and why the Xaar ‘Seeing is Believing’ Event enabled Xaar to solve specific communication challenge by deploying a storytelling strategy that accelerated progress for ultra high viscosity inkjet head technology. Well worth a listen in my view!
Listen on:
Apple Podcast
Google Podcast
Spotify
What is FuturePrint?
FuturePrint is a digital and in person platform and community dedicated to future print technology. Over 15,000 people per month read our articles, listen to our podcasts, view our TV features, click on our e-newsletters and attend our in-person and virtual events.
In 2024, we hope to see you at one of our events:
FuturePrint TECH: Digital Print for Manufacturing 6-7 Nov '24, Cambridge, UK
FuturePrint TECH: Packaging & Labels 2-3 April '25, Valencia, Spain
Charlotte Baile, Xaar: Storytelling, Rebranding and How ‘Seeing is Believing’
Charlotte Baile is Head of Marketing at Xaar. Under Charlotte’s marketing leadership, Xaar has rebranded and become highly effective at storytelling, marketing and communications.
In this podcast, which is a part of a series focused on storytelling, Marcus talks with Charlotte about Xaar’s approach to storytelling, how this helps Xaar build their business, how storytelling solves real business problems and distinguishes Xaar from competitors.
Charlotte talks about the success of the Xaar rebrand in 2020, why communication pillars are so vital, the launch of the Aquinox head, the importance of collaboration and why the Xaar ‘Seeing is Believing’ Event enabled Xaar to solve specific communication challenge by deploying a storytelling strategy that accelerated progress for ultra high viscosity inkjet head technology. Well worth a listen in my view!
Listen on:
Apple Podcast
Google Podcast
Spotify
What is FuturePrint?
FuturePrint is a digital and in person platform and community dedicated to future print technology. Over 15,000 people per month read our articles, listen to our podcasts, view our TV features, click on our e-newsletters and attend our in-person and virtual events.
In 2024, we hope to see you at one of our events:
FuturePrint TECH: Digital Print for Manufacturing 6-7 Nov '24, Cambridge, UK
FuturePrint TECH: Packaging & Labels 2-3 April '25, Valencia, Spain