FuturePrint Podcast

#187 - Storytelling & Vera Inkjet, With Madhu Kaushik, Senior Vice President and CTO, Vera Inkjet

June 13, 2024 FuturePrint
#187 - Storytelling & Vera Inkjet, With Madhu Kaushik, Senior Vice President and CTO, Vera Inkjet
FuturePrint Podcast
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FuturePrint Podcast
#187 - Storytelling & Vera Inkjet, With Madhu Kaushik, Senior Vice President and CTO, Vera Inkjet
Jun 13, 2024
FuturePrint

Madhu Kaushik, Vera Inkjet 

 Madhu Kaushik is Senior Vice-President and CTO of Vera Inkjet, a Montreal based ink developer and manufacturer with a specialism on developing water based pigment inks for inkjet printing. Madhu is both a commercial and technical leader and since joining FuturePrint has invested in storytelling to great effect by giving inspiring talks at events, in podcast interviews, and in articles etc. 


In this podcast we talk of the challenges of building a business and entering new markets, the difficulty of educating people about the technical advantages of developing the right ink, of the challenges and the value of chemistry, of being ‘small but mighty’, of entering new geographic regions and markets, and why emotional connections and a thought through narrative is so important. Madhu is an impressive leader and an inspiring person

Listen on:

Apple Podcast
Google Podcast
Spotify

What is FuturePrint?

FuturePrint is a digital and in person platform and community dedicated to future print technology. Over 15,000 people per month read our articles, listen to our podcasts, view our TV features, click on our e-newsletters and attend our in-person and virtual events.

In 2024, we hope to see you at one of our events:

FuturePrint TECH: Digital Print for Manufacturing 6-7 Nov '24, Cambridge, UK

FuturePrint TECH: Packaging & Labels 2-3 April '25, Valencia, Spain

Show Notes

Madhu Kaushik, Vera Inkjet 

 Madhu Kaushik is Senior Vice-President and CTO of Vera Inkjet, a Montreal based ink developer and manufacturer with a specialism on developing water based pigment inks for inkjet printing. Madhu is both a commercial and technical leader and since joining FuturePrint has invested in storytelling to great effect by giving inspiring talks at events, in podcast interviews, and in articles etc. 


In this podcast we talk of the challenges of building a business and entering new markets, the difficulty of educating people about the technical advantages of developing the right ink, of the challenges and the value of chemistry, of being ‘small but mighty’, of entering new geographic regions and markets, and why emotional connections and a thought through narrative is so important. Madhu is an impressive leader and an inspiring person

Listen on:

Apple Podcast
Google Podcast
Spotify

What is FuturePrint?

FuturePrint is a digital and in person platform and community dedicated to future print technology. Over 15,000 people per month read our articles, listen to our podcasts, view our TV features, click on our e-newsletters and attend our in-person and virtual events.

In 2024, we hope to see you at one of our events:

FuturePrint TECH: Digital Print for Manufacturing 6-7 Nov '24, Cambridge, UK

FuturePrint TECH: Packaging & Labels 2-3 April '25, Valencia, Spain