In this episode, I had a fascinating conversation with Gallus Group CEO Dario Urbinati and Philippe Assouline, a leading marketing and insights strategist.
Our thought-provoking discussion covered how shifts in behaviour are redefining our world, how leadership must adapt, how innovation needs to align with these changes, the impact of VUCA (Volatility, Uncertainty, Complexity, and Ambiguity), why the skills shortage is accelerating change, and what the industry needs to do to remain viable.
Dario and Philippe delve deeply into the consumer behaviours driving these megatrends and explore what we can learn from them to advance the print industry.
Dario Urbinati
With 17 years of experience in the graphic arts industry and having held senior positions with leading manufacturers worldwide, Dario Urbinati has been the Chief Executive Officer of Gallus Group since 2022 to steer Gallus’ mission toward a more sustainable and profitable future in the narrow web market. Since rejoining the Gallus team in St. Gallen, he has pioneered the launch of the company’s first-ever pure digital inkjet label press, made significant progress toward carbon neutrality, and spearheaded the opening of the Gallus Experience Center—a new facility designed to drive innovation, collaboration, and market transformation.
Philippe Assouline
As hyperconnectivity continues to alter consumer behaviour beyond recognition, Philippe Assouline employs advanced analytics and psychology to help companies turn apparent chaos into opportunity and define their “emotional strategy”—how to create relevance, demand, excitement, and loyalty among consumers in the age of social media.
Philippe is an expert in consumer psychology, particularly focusing on Gen Y and Gen Z. He is the founder of PropellorIQ, a boutique consulting firm specialising in behavioural and evolutionary marketing, applied AI, and communication. Philippe bases his practice on a proprietary, analytics- and psychology-driven approach, which he calls his “Hearts then Minds Model.”
Philippe has advised major multinational companies on their marketing and communications strategies.
Contact Philippe: info@propelloriq.com
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