Be Tasmanian
Welcome to Be Tasmanian: a podcast about an impossible mission in a small state at the bottom of the world. It’s about uncovering a hidden story that unites people, and using that story to inspire community action. It’s about place-branding, destination marketing and economic development, but it’s really about culture: It’s about who we are, why we live where we live, what all that means, and what we ought to do about it.
Be Tasmanian
Episode 3: The Problem Only We Can Solve
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Brand Tasmania
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Season 1
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Episode 3
Tasmania isn’t for everyone, and that has to be okay. Who are our people, and how can we make a strength out of everything we once saw as a weakness?
Welcome to Be Tasmanian, a podcast about an impossible mission in a small state at the bottom of the world.
It’s about uncovering a hidden story that unites people, and using that story to inspire community action.
It’s about place-branding, destination marketing and economic development, but it’s really about culture: It’s about who we are, why we live where we live, what all that means, and what we ought to do about it.
This is episode three.
https://tasmanian.com.au/episode-three-transcript