Navigating Conservation and Commerce with Domenic Bravo & Stephen Ekstrom

In this captivating episode of the Business Class Podcast, host Stephen Ekstrom sits down with the esteemed guest, Domenic Bravo, CEO of Visit Cheyenne, for an insightful conversation on destination marketing and navigating the complexities of environmental conservation and economic impact in a politically charged landscape.

Domenic Bravo shares his remarkable background and journey in destination marketing, shedding light on the intricate balance between environmental ethics and economic growth in his home state. He underscores the importance of a comprehensive approach that integrates environmental considerations with sound business strategy and cultural resonance. Highlighting Visit Cheyenne's innovative response to the pandemic, Bravo delves into the creation of the Hell on Wheels rodeo series and the organization's unwavering support for local businesses. He also discusses the challenges of fostering a cohesive team environment and the intricacies of recruitment in the industry.

Stephen Ekstrom, the seasoned host and co-founder of the Tourism Academy, offers valuable insights into the genesis and evolution of the academy, with a keen focus on instructional design, organizational psychology, and deep-rooted tourism expertise. Ekstrom shares his heartfelt motivation behind establishing the academy, driven by a steadfast commitment to doing what's right for the industry. Both Ekstrom and Bravo underscore the enduring importance of lifelong learning and reflect on the profound impact of politics on their professional trajectories, with Bravo acknowledging the profound influence of mentors in his journey.

In a thought-provoking exchange, the two industry leaders address the misconception surrounding their organizations' effectiveness in promoting tourism and travel initiatives. They stress the imperative of continuous advocacy to showcase their contributions to the travel economy and dispel the myth that their organizations are not actively engaged in promoting their vital work. Through their candid dialogue, Ekstrom and Bravo offer invaluable insights into the dynamic landscape of destination marketing and the enduring quest for sustainable tourism practices.

Business Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at learntourism.org.