John Marshall: Empowering Local Stakeholders for Sustainable Cultural Tourism

In this episode, Stephen Ekstrom, CEO and Co-Founder of Tourism Academy, has a conversation with John Marshall, Founder and Chief Stewardship Officer at NYC Borough Pass. John shares his extensive journey in the tourism industry, the creation and mission of the NYC Borough Pass, and his efforts to promote and preserve New York City's diverse cultural experiences. He discusses the importance of inclusivity, storytelling, and sustainability in tourism, as well as his work with various clients, including Sophie's Cuban and the Brooklyn Museum. They also delve into the significance of understanding local cultures and building meaningful connections during travel.

Business Class is brought to you by The Tourism Academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at tourismacademy.org.