Discovering Tampa Bay: A Treasure Awaits with Santiago Corrada

Just days before the destination marketing community converges on the vibrant landscape of Tampa Bay for the annual Destinations International Conference, Steve Ekstrom revisits his engaging conversation with Santiago Corrada, President & CEO at Visit Tampa Bay. Santiago shares his passion for the industry, his insights on the rebranding journey that transformed Tampa into a treasure waiting to be uncovered, and the secrets behind the city's billion-dollar hotel revenue success. Tune in for an inspiring discussion on branding, leadership, and the unique charm of Tampa Bay. Don't miss out!

Business Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at learntourism.org.