#50 Deep Dive with Benjamin Lang | The future of Shopify: Focus on commerce, B2B, enterprises and AI

In our latest podcast episode with Benjamin Lang, we dove deep into the world of Shopify and the impact of AI on commerce. We explored the importance of balancing technological complexity with human involvement, creating personalised experiences, and the evolution of commerce in the digital age. With insights on headless solutions, b2b market opportunities, and the power of customer data, you'll be equipped with insights to face what's next. Join us on a journey from technology, over sustainable business impact to your destination: Ahead of the curve. 

Enjoy!

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Chapters

• 0:00 Managing priorities and being self-driven in sports.
• 7:39 First encountered Shopify while working with payments.
• 13:22 Understanding local nuances is crucial for Shopify's success.
• 19:26 Shopify focusing on large businesses, not just small.
• 25:06 Commerce evolving, niche expertise key for success.
• 29:21 Focus on improving client conversion rates creatively.
• 35:59 Growing demand for specialised B2B solutions on Shopify.
• 37:27 Furniture brand shift from Shopify to Magento.
• 46:18 Using AI to create impactful work content.
• 47:52 Testing mental model: technology complexity increasing. Can AI close gap?
• 53:39 Plan for the future, avoid over-complexity.
• 1:00:54 Understanding strengths, focus on unique selling point.