#49 Talk with Marie-Stella-Maris | Making eco-conscious waves in the lifestyle industry

In our episode with Micha Medendorp, we discover the mission-driven journey of Marie-Stella-Maris, a company committed to providing clean drinking water and sustainability. From innovative product strategies to social impact, we explored the company's expansion into body care and home fragrances, and how it's making a remarkable difference in deprived communities. We also uncovered the CEO's transition from CMO to leading a brand-driven enterprise. Join us as we unravel the inspiring story and growth of this socially conscious brand.

Enjoy!

Visit us on:
➡️ Our website: deardigital.com
➡️ LinkedIn: https://www.linkedin.com/company/dear-digital-agency/
➡️ Facebook: https://www.facebook.com/deardigitalagency/
➡️ Instagram: https://www.instagram.com/deardigital.agency/

Chapters

• 0:00 Transition from CMO to CEO, challenging or smooth?
• 5:09 Combining finance and marketing for brand leadership.
• 14:47 Out-of-home channel promotes product through experience.
• 17:53 Purpose: Sustainable business providing clean water solutions.
• 22:16 Brands unite for social and eco-consciousness.
• 28:55 One in four lacks clean water access.
• 31:58 Providing water access for rural communities is crucial.
• 38:21 Utilise key resellers for national brand visibility.
• 43:46 Sustainable practices, refillable methods, and reducing shipments.
• 49:02 Stores offer refill bar with rewarding discounts.
• 55:34 Product and channel choices lead to growth.
• 59:38 Exciting plans for international expansion and branding.
• 1:03:40 Focus on prime locations for luxury branding.