The Personal Brand Catalyst

Episode 01: Building a Personal Brand is a Lifetime Job feat. Sir Peter Cosgrove

March 16, 2022 Garry Browne/Sir Peter Cosgrove Season 1 Episode 1
Episode 01: Building a Personal Brand is a Lifetime Job feat. Sir Peter Cosgrove
The Personal Brand Catalyst
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The Personal Brand Catalyst
Episode 01: Building a Personal Brand is a Lifetime Job feat. Sir Peter Cosgrove
Mar 16, 2022 Season 1 Episode 1
Garry Browne/Sir Peter Cosgrove

Sir Peter Cosgrove joins us today, who served as the 26th Governor-General of the Commonwealth of Australia. He was knighted at his swearing-in in 2014, following his retirement in 2019. Sir Peter was further honoured as a commander of the Royal Victorian Order by Her Majesty the Queen. 

We discuss how his personal brand and values were established and then grew over the years. We look into how others perceive him and how he responds to their perceptions.

Connect:

Website: https://garrybrowne.com.au/ 

Facebook: https://www.facebook.com/Garry-Browne-AM-128667246043006 

LinkedIn: https://www.linkedin.com/in/garry-browne-am-bba118/ 

YouTube: https://www.youtube.com/channel/UClmBLvthjUa7nwrpIIqjbAQ 


Show Notes Chapter Markers

Sir Peter Cosgrove joins us today, who served as the 26th Governor-General of the Commonwealth of Australia. He was knighted at his swearing-in in 2014, following his retirement in 2019. Sir Peter was further honoured as a commander of the Royal Victorian Order by Her Majesty the Queen. 

We discuss how his personal brand and values were established and then grew over the years. We look into how others perceive him and how he responds to their perceptions.

Connect:

Website: https://garrybrowne.com.au/ 

Facebook: https://www.facebook.com/Garry-Browne-AM-128667246043006 

LinkedIn: https://www.linkedin.com/in/garry-browne-am-bba118/ 

YouTube: https://www.youtube.com/channel/UClmBLvthjUa7nwrpIIqjbAQ 


Intro
Self-Identity as a Brand
People’s Perception on Sir Peter’s Identity & Leadership
The Value of Reputation
Establishing Values
The Origin of Sir Peter’s Values
Tested Values
Identifying Your Brand & Relevance
Sir Peter’s Advice for The Younger Generation
Outro