Open Source Health with Tripp Johnson
Open Source Health is the podcast that doesn't just talk about fixing healthcare—we're actively doing it. I'm Tripp Johnson, CEO of the Advaita Collective, and I'm here to take you behind the scenes as we build a technology-forward, stakeholder-centric healthcare company. Our mission? To bring transparency and innovation to an industry that desperately needs both.
Join us as we dive into the intersections of policy, technology, and hands-on healthcare. We offer a rare glimpse into the challenges and triumphs of creating a system that works for everyone—patients, providers, policymakers, payers, and technologists alike. We'll share our journey of building in the open and have candid conversations with our team and other like-minded change-makers who are as passionate as we are about revolutionizing healthcare.
This is Open Source Health, where we don't just diagnose the problems; we roll up our sleeves and work on the solutions. Let's get started.
Open Source Health with Tripp Johnson
Bringing Digital Marketing In-House: Lessons from the Frontlines of Healthcare
In this episode of Open Source Health, Tripp Johnson and Marcus Shumate discuss the complexities of running digital ads for healthcare services, their decision to bring digital marketing in-house, and how data plays a crucial role in making informed decisions. They explore the challenges they faced in website traffic, working with marketing agencies, and building data-driven policies for caseload management. The episode dives into aligning operations, marketing, and patient care to deliver world-class healthcare efficiently while reducing costs. They also touch on the importance of pricing transparency in the insurance space and future plans to analyze insurance reimbursement rates across the country.
Key Points:
- Challenges in running digital ads for healthcare services.
- Importance of bringing digital marketing in-house to save costs and build internal knowledge.
- Using data to guide marketing strategies and drive website traffic, prospects, and leads.
- Misaligned proposals from agencies vs. internal strategies.
- Caseload management and ensuring patient follow-ups using Power BI reports.
- Setting clear policies for medical visits and follow-up procedures for better patient care.
- Data-driven operational decision-making improves patient care and lowers administrative burden.
- Upcoming transparency in insurance coverage rules and their implications for healthcare providers.
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