The Consistency Corner: Lightening the Mental Load of Marketing
Marketing shouldn’t feel like another job you never applied for.
If you’re a female founder who’s already stretched thin — between your business, your family, and the constant pressure to “show up online” — this show will make your marketing feel lighter, calmer, and more manageable.
Hosted by marketing strategist and agency owner Ruthie Sterrett, The Consistency Corner Podcast: Lightening the Mental Load of Marketing gives you perspective, clarity, and relief — not another list of tactics to implement.
This isn’t a “how-to” marketing podcast.
It’s for the founder who already knows the basics…
but is too busy, too overloaded, or too mentally maxed out to carry her marketing alone.
Inside each episode, you’ll get:
- Founder-to-founder conversations about the pressure, isolation, and expectations women navigate in business
- Honest insights on visibility, messaging, leadership, and capacity
- Real talk about the mental load of marketing and motherhood
- Light, clear shifts that help you see what’s essential — and let go of what’s not
- Thought-leadership from someone who implements daily, not someone teaching theory
If you’ve ever felt like marketing is scattering your energy, stealing your time, or sitting on your to-do list like a weight you can’t put down, this podcast will feel like a deep breath.
Marketing can feel lighter, and it starts at The Consistency Corner
The Consistency Corner: Lightening the Mental Load of Marketing
Top Tips for Effective (and FUN) Networking with Melissa Snow
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Welcome back to The Consistency Corner Podcast! Join me as I sit down with Melissa Snow, the founder and CEO of Powerful Women Rising, a vibrant membership community that provides female entrepreneurs with invaluable support and resources for business growth.
In this episode, Melissa opens up about her entrepreneurial journey, shedding light on her transition from dating and relationship coaching to becoming a guru in business strategy and networking. From navigating the discomfort often associated with networking to mastering the art of the perfect introduction at events, Melissa shares her top tips and strategies on how to make networking not only effective, but FUN at the same time!
In this episode, you'll learn:
- How networking can be fun and effective when approached authentically and with the intention of building genuine connections.
- The importance of being clear and authentic in your introduction, sharing what you do, who you help, and what problems you solve.
- How to avoid coming across "too salesy" by focusing on getting to know people as humans first, rather than jumping straight into business.
- The importance of allocating time for networking based on your business goals and capacity.
- Why consistency in follow-up is essential for building and maintaining relationships in networking.
Looking for a networking event that actually feels good? The Social Media Mixer is a virtual space where founders who support moms can connect, collaborate, and get actionable social media insights—without the awkward Zoom rooms or salesy pitches. Join us every six weeks for fun, structured conversations and strategies you can actually use. Grab a seat or get the All-Access Pass here: theconsistencycorner.com/mixer
Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner
