The Consistency Corner: Lightening the Mental Load of Marketing
A marketing strategy podcast for mom founders who are done feeling overwhelmed by content, social media, and the pressure to “show up online” everywhere, all the time.
Hosted by Ruthie Sterrett, marketing strategist, agency owner, and founder of The Consistency Corner, this show is for the mom entrepreneur who already knows the basics of marketing but is too busy, too stretched, or too mentally maxed out to carry it all alone.
This isn’t a tactics podcast. It’s a marketing thinking partner in your earbuds.
Inside each episode, you’ll get:
Honest conversations about the mental load of marketing and motherhood
Strategic clarity on social media, content planning, and visibility without burnout
Real talk about capacity, consistency, and what it looks like to market your business without losing yourself in the process
Founder-to-founder perspective from someone who implements daily, not someone teaching theory
If marketing has started to feel like another full-time job you never applied for, this podcast will feel like a deep breath.
New episodes drop weekly. Find Ruthie at theconsistencycorner.com or @theconsistencycorner on Instagram.
The Consistency Corner: Lightening the Mental Load of Marketing
Who Should Use a 9 Grid? Perspective on Social Media and Visibility from COO Jordan Schanda King
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In this episode, Ruthie interviews Jordan Schanda King, the founder of Easy Scaling, about the benefits of using a 9 grid on Instagram. We discuss the challenges of managing multiple Instagram accounts and the importance of having a strong online presence.
Jordan shares her personal relationship with social media and how she uses a 9 grid to establish a professional and intentional presence for her company.
We also dig into the time and effort required for branding and the need for consistent content on social media.
Jordan shares her experience as a client of The Consistency Corner and the efficiency and ease of communication in their collaboration, highlighting the importance of conversation for better information and the value of an outside perspective in crafting a business's message.
Jordan also emphasizes the power of copy and repetition in marketing and the need for visibility and PR strategies, something she has helped her clients with, inside Scaling School.
A few favorite takeaways:
- Using a 9 grid on Instagram can help establish a professional and intentional presence for your company.
- Managing multiple Instagram accounts can be challenging, and it's important to prioritize and focus on the accounts that align with your long-term goals.
- Having a strong online presence is crucial, as potential clients often look up businesses on social media and websites before making a decision.
- Branding and creating consistent content takes time and effort, but it is essential for building authority and attracting clients.
- An outside perspective can provide valuable insights and help craft your unique business messaging.
- Repetition and copywriting are powerful tools in marketing.
- Visibility and PR strategies are essential for attracting clients and building credibility.
- Choosing the right marketing strategy requires a holistic approach and consistency in execution.
Connect with Jordan on Instagram and checkout Easy Scaling's 9 Grid designed by The Consistency Corner.
Interested in Scaling School or learning the next step to scale your business? Take the B-SAT a free business scaling aptitude test to determine your next steps in the process.
Join the next Marketing Mixer, a virtual networking event for mom founders.
Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner
