The Consistency Corner: Lightening the Mental Load of Marketing
A marketing strategy podcast for mom founders who are done feeling overwhelmed by content, social media, and the pressure to “show up online” everywhere, all the time.
Hosted by Ruthie Sterrett, marketing strategist, agency owner, and founder of The Consistency Corner, this show is for the mom entrepreneur who already knows the basics of marketing but is too busy, too stretched, or too mentally maxed out to carry it all alone.
This isn’t a tactics podcast. It’s a marketing thinking partner in your earbuds.
Inside each episode, you’ll get:
Honest conversations about the mental load of marketing and motherhood
Strategic clarity on social media, content planning, and visibility without burnout
Real talk about capacity, consistency, and what it looks like to market your business without losing yourself in the process
Founder-to-founder perspective from someone who implements daily, not someone teaching theory
If marketing has started to feel like another full-time job you never applied for, this podcast will feel like a deep breath.
New episodes drop weekly. Find Ruthie at theconsistencycorner.com or @theconsistencycorner on Instagram.
The Consistency Corner: Lightening the Mental Load of Marketing
Navigating the Challenges of Email Marketing and List Building
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In this unfiltered episode, host Ruthie Sterrett, a CMO and founder of The Consistency Corner reflects on a drop in email open rates, click rates, and sales in business. Because she believes in the importance of transparent conversations about the challenges of running a business and the allure of quick fixes and easy solutions. Ruthie shares her experience of building her email list and realizing something is off. She explores the need to define the ideal client and refine the messaging to better connect with a target audience. Ruthie emphasizes the importance of community and supporting each other on the journey of entrepreneurship in this raw and real behind the scenes episode.
Takeaways
- Transparent conversations about the challenges of running a business are important for women in business to have with each other.
- The allure of quick fixes and easy solutions can be tempting, but it's important to recognize that building a successful business is complex and requires ongoing effort.
- Building an email list through bundles and summits could attract an audience that may not be aligned with your offer suite.
- Defining the ideal client and refining messaging are crucial for connecting with the right audience and driving conversions.
- Community and support from like-minded entrepreneurs are essential for navigating the journey of entrepreneurship.
Join the next Marketing Mixer, a virtual networking event for mom founders.
Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner
