Building a Lasting Brand: The Importance of Mission, Vision, and Values (Summer Season Best Of)

In this episode of the Consistency Corner podcast, I discuss the importance of mission, vision, and values in building a lasting brand. These elements provide a solid foundation for a brand and serve as a filter for business decisions. We walk through the process of defining mission and vision statements, as well as identifying brand values. Plus why it's critical to make time for regular reflection and revision of these statements to ensure they align with the direction of the business. By incorporating mission, vision, and values into daily interactions and content, businesses can attract the right customers and achieve desired results.

Takeaways

• Mission, vision, and values provide a solid foundation for a lasting brand.
• Regularly reflect on and revise mission and vision statements to ensure alignment with the direction of the business.
• Brand values serve as a filter for business decisions and attract the right customers.
• Incorporate mission, vision, and values into daily interactions and content to achieve desired results.

Get exclusive CMO level strategy tips, delivered right to your inbox. Subscribe to the monthly series, If I Was Your CMO and learn the success equation for ANY marketing strategy. 

Connect with Ruthie and The Consistency Corner on Instagram!

Please leave a review wherever you listen to podcasts and be sure to screen shot, share, and tag me in stories so I know you listened and can root for you!