Summer Feed Drop: Powerful Women Rising with Melissa Snow

In this week's summer feed drop, I share an episode of Melissa Snow's podcast, Powerful Women Rising. I was a guest on her show and we discuss the importance of having a strategic approach to using Instagram for business. Social media, including Instagram, is just one piece of the marketing puzzle and should not be the sole focus. Melissa and I discuss my recommdations on how to create a professional and branded presence on Instagram, without spending excessive time on the platform. We chat about the concept of the nine-grid strategy, where nine posts on Instagram form a cohesive story about the business, its values, and the problems it solves and highlight the need for intentional content that attracts, nurtures, and converts potential customers.

Takeaways

• Instagram should be part of a larger marketing strategy and not the sole focus.
• Having a professional presence on Instagram is important for potential customers to find and evaluate your business.
• The nine-grid strategy on Instagram can create a cohesive and intentional story about your business.
• Content on Instagram should be created with the intention of attracting, nurturing, or converting potential customers.

Connect with Melissa
Check out the Powerful Women Rising Speednetworking Event and
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Learn more about the Instagram 9 Grid Strategy so you can step away from social media this season, without sacrificing your visibility! 

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