From Pokémon to Profits: The Jason Woho Success Story and the Realities of Entrepreneurship

Embark on a transformative journey with the dynamic Jason Woho, the young self-made multimillionaire who scaled a staggering 1,320 businesses by the age of 26. Through his inspiring ascent from the world of Pokémon cards and restaurant gigs to the heights of online marketing, Jason shares the raw truths about creating compelling offers, leveraging paid advertising, and the relentless tracking of KPIs. His story is a powerful narrative, not just of financial success, but of authentic personal growth, and the vital lessons learned from the earliest days of entrepreneurship.

Peeling back the curtain, we explore the unglamorous side of being your own boss, where the title of 'entrepreneur' comes with a weighty cost. Jason and I discuss the often unseen emotional toil and the exhaustive nature of start-up life, from dealing with customer service nightmares to the minutiae of payroll. This episode is a must-listen for anyone captivated by the allure of entrepreneurship, offering a realistic glimpse into the stamina and mental fortitude required to truly thrive in this relentless pursuit.

Finally, our conversation takes a deep dive into the societal obsession with work and play, examining why we idolize some professions while undervaluing others, such as the vital role of educators. We tackle tough questions on politics, personal responsibility, and financial literacy that underscore the importance of taking charge of one's destiny. Jason's insights provide an invaluable roadmap for navigating the complex landscape of business growth and personal success, making this an episode overflowing with actionable wisdom for the ambitious listener.

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Transcript

Speaker 1: 0:01

I never told no one that my whole life I've been holding back. Every time I load my gun up so I can shoot for the star, I hear a voice like who?

Speaker 2: 0:10

do you think? All right, everybody know the day, I know the dollar. Another one of my favorite episodes. Yes, I'm biased, it's my own podcast. Talk about having a guest man gen gen x, gen z. Well, I'm gen x, you're gen z, millennial, I don't know, but man. When you Guess man Gen X, gen Z Well, I'm Gen X, you're Gen Z, millennial, I don't know, but man, just by your publicist wanting you to be on this show, I'm like heck. Yeah, man, I've been cyber stalking you.

Speaker 2: 0:36

Jason Wojo, self-made multimillionaire with a net worth of $4 million but wait for it. At age 26, he's the mastermind behind scaling 1,320 businesses to six figures and 50-plus businesses to seven to eight figures. His clients' success came down to helping them solve four key parts of their business. That results in Jason recently surpassing $125 million generated online with paid ads. Building an irresistible offer. Writing high converting sales landing pages. Having omnipresence, targeting with their ad creatives that drive qualified clicks. And tracking the KPIs of the business to drive more profitable behaviors without complicating the sales process. Leveraging predictable numbers in their ad campaigns. Jason Wojo is already a well-known paid advertiser with appearances in top media outlets worldwide, such as the 30 Under 30 and New York Weekly Magazine Forbes. Newyorkentrepreneurcom. La Weekly is a top 20 entrepreneur to watch out for in 2023. Yahoo finance is a top 20 Instagram account to follow in 2020, alongside Gary V and many other top tier publications and podcasts, including the what if it did work podcast. How's it going, brother?

Speaker 3: 2:00

Good man. It's good to. It's good to chop it up with you. This is awesome Good man.

Speaker 2: 2:02

It's good to chop it up with you. This is awesome, man. I have to start because I see your stuff, but you never have an origin story. Mom and dad were they entrepreneurs? Tell me a little bit about yourself.

Speaker 3: 2:15

Yeah, so my parents, we all grew up in New York. I grew up in upstate New York, near like Westchester area in Newburgh and Poughkeepsie, um, I grew up there for 18 years and my mom was a part-time teacher and my dad was just like a lab scientist for Pfizer, um, and he did like a lot of research with like cancer and centrum, like those vitamins that most people take, still to this very day, so that's what he was really up to. Um, I mean, we lived in a pretty modest home, like 900 square foot mobile home, nothing insane, like maybe 80 grand back then, nothing that was crazy expensive. I grew up in a really small town, too, right outside of, like I was saying, like Westchester County. It was called Walden, so it was like a very small subsector, walden. So it was like a very small subsector and like living there. I wasn't really around a lot of wealthy people. So throughout my entire childhood, you know, I was just like surrounded around people who were like quote unquote, just like broke, like not making a lot of money or didn't really have like a lot of like big dreams. So that's where I had to find stuff like more external and you know, I was working at a at a restaurant for years and then I eventually went to culinary school. Throughout my high like.

Speaker 3: 3:28

After high school, I realized that cooking wasn't for me and I was more into like Pokemon cards and flipping, like you know, trading cards online. That was one of my things that I always did like as a small side hustle and I started doing more in college because I was resenting going to school, because I just didn't like culinary, and while I was building like social skills and going to school, I was doing the Pokemon card flipping and then I wound up dropping out because my grades were terrible. I barely went to class and then I wound up driving back to New York, dropped out, went to business school instead, and then that's where I was working a couple of jobs. I worked at an insurance firm as an assistant, I worked at a financial firm revamping a website, and then I was working at Staples part-time on the weekends and while I was doing that, I was in business school and I was playing division one tennis and that was a, you know, a great time in my life because I was able to stay active and still be able to work and like make money and that's what got me the whole entrepreneurship niche, because I was at work one day and I was watching YouTube videos and I found Tai Lopez's video ad for the whole like SMMA and I bought that for 997.

Speaker 3: 4:33

And then that's what kind of sparked everything. I started pitching local businesses nearby. I was pitching barbershops, restaurants, home service businesses anything that was like high ticket coaches and consultants and then from there I started growing. The agency got out of college and then I went to Orlando and that's like you know how I got to Florida now and I've been grinding with the agency for five and a half six years.

Speaker 2: 4:55

I'm going to have to say results may vary or what. You know, they always have that disclaimer. You know, I, I actually I was with Ty Lopez for a year. You know, I, I, actually, I was with ty lopez for a year. I, I was one of his mentors, got the opportunity of having dinner with him and alex mayor, like six times, going to beverly hills and all. But yeah, no, his, his programs are fantastic, but man, there was most people have a learning curve. Dude, you just went from zero to 60. So you didn't really have a background.

Speaker 3: 5:29

You weren't techie, you weren't great with I was very socially awkward. I was very introverted. I didn't really understand this stuff and I didn't really understand money too. I think the biggest thing that made it a little bit different for me was that I just didn't really know what money felt like. I felt like everything that I was exposed to was like a new environment. I was excited about new environments because I was so sheltered as a kid. My parents were very strict. They were always like oh, be home by X time and do this and make sure you're good at school, and all these things.

Speaker 3: 6:00

As soon as I got freedom out in the real world, I was able to just be more like environmentally sound. I don't know. I mean like for some people that's not a good thing, I guess. For me it turned out well.

Speaker 3: 6:11

I feel like regardless of people's situations, it's like what you make out of it really matters. Like if you grow up poor and you complain about it, then it's not going to help you. But if you grow up poor and you use it to your advantage to get a little bit of like anger inside of you, then you'll use it to your advantage. So it's like it's always the saying of like what you put in is what you get out and the way you grow up and the way you look at it is the way that you eventually go on a certain path to do the things that you want to do. Because living complacent and maybe just making ends meet is what most people want, because that's less friction. It's you know what. What people think is oh well, the more money you make, the more stress. While that's true in some capacity, it's more about what you want in the longterm.

Speaker 3: 6:53

Like some people enjoy complacency because they like to spread their struggle to other people around them. Like they, they like struggling and I've always said that and I talk about that at my events a lot. When people who don't make a lot of money, I'm like, hey, like I feel like you all enjoy struggling because you get to talk about something that you feel like people should sympathize with you with. Like, oh, I'm poor, so like, hear me out and, you know, give me some empathy. But like they can't talk to me who are wealthier because they feel like, oh well, they're just, they have an ego, they're going to put me down. So people, honestly, I feel like they enjoy struggling. So when they come from broker families like the ones who rise up really rise up, but most of them just stick where they are because they love the sympathy from people around them.

Speaker 2: 7:30

Well, it's not only sympathy, but sometimes just it's this fear of success, because we've all been brainwashed by watching the Hallmark movies, movies in general, mass media, that once you become successful, you become like this evil guy, you become this and people don't understand. Money is an amplifier. If you're an amazing guy, you're still going to be just a more amazing person. You're a very giving person. You're going to be a very giving person. But yeah, you know, sometimes it's your environment, because I grew up in Miami in a neighborhood called Westchester. People if you're not familiar with South Florida and people from my neck of the woods, very blue collar. You marry your high school sweetheart and you struggle, you stay in middle class and the story you have a couple of kids and you know, rinse, repeat, do it over.

Speaker 2: 8:27

You know, generation after generation, and sometimes it's it's also your visions, ever expanded. You know that that it's not. It is what it is, or it's not that they're holy and they're like oh, my gosh, my, you know, my treasure awaits me in heaven. It's just that're holy and they're like oh, my gosh, my treasure awaits me in heaven. It's just that they haven't seen the bigger picture. They haven't been to the Grant Cardone's, to the Tai Lopez's they haven't seen all these YouTube videos because the masses they just check out man, they just want to, monday through Friday, check out completely Dude. I was an entrepreneur for 20 years. It's so easy these days to become an entrepreneur or have a side hustle and just sell anything.

Speaker 3: 9:16

Sell yourself. Yeah, and it's like they also made it very easy for everybody to get excited about it, which makes the barrier to entry so small. It's like if you have a brain, if you have like one brain cell and a pulse, like now you can go on Instagram and call yourself an entrepreneur, and it's like terrible, but it kind of like and this is why I talk about a lot of my events too. It's like if you show up to events and you get in the right circles and even if you try a little bit, the competition is not really that high, though, and that's what people don't understand. Like the competition is so low. People in the business world are like oh well, the competition is so high because you're niche and this and you know there's only some people who can take your customer Like dude, there's. So there's so little competition because most people are just very complacent. They don't have the right skillsets, they don't want to invest their money. You just see how people react to money, react to situations, and how people crumble and how people actually advance. There's so such a small amount of people who are willing to invest in themselves versus people who are just like thinkers, or what we call like wantrepreneurs. Like they just want to feel like they're part of something. So they just call us up an entrepreneur but realistically they're just like a thinker or a learner is what we should call them. They're not entrepreneurs.

Speaker 3: 10:27

And it was this thing on Instagram and Facebook and all these platforms that blew it up, like all the cars and all the women and all the houses and all the traveling and all these things that, like, really glorified what entrepreneurship was. But people don't realize, like, all the emotional stress and all the baggage and all the bullshit that it takes. So it's something where, like, if you come from a household where things were easier for you, it's really going to knock you in the face when you have to deal with. You know, 10 new customers onboarding on a Monday. Three are mad and you know you have a team to pay every two weeks and payroll's hitting, and then you got to save money for taxes and all these things are going on and you're like, maybe your product's not hitting as well as you'd like and then you put all this money to inventory, like all these things are happening and you don't know how to deal with it, because you never dealt with stress when you were a kid.

Speaker 2: 11:12

Oh, I tell me about it, man. I mean, and it always seems like being an entrepreneur, things go south when you're out of town, when you're the furthest from your locations. I own five Smoothie Kings, so that's when the AC would break or an ice machine would break, or three out of the four blenders at one store would break, or I'd have somebody quit. But yeah, it's also a mindset. You got that right because most people don't understand that not everybody can be an entrepreneur. Everybody loves the Gary Vee. Hey, sell baseball cards or go with your passion so they can watch, you know, the latest, whatever is being downloaded on and streamed on Netflix, or they can play fantasy football, or they can just partake, smoke, a bong, do whatever you know. Then it's like it's not nine to five. I mean you clearly know you're an entrepreneur, it's 24 seven, literally know you're an entrepreneur, it's 24 seven.

Speaker 3: 12:29

You, you know something bad can happen at any given time or moment. Yeah, I love what my mom will call me. Sometimes she's like, oh, like can't you just turn that off? And I'm like, bro, there's no such thing. Like it's nine o'clock at night and I'm sitting there and she could hear me hit the keyboard. She's like, what are you doing? I'm like, oh, I'm building a funnel right now where I'm doing this. And she's like, can't you just turn that down and enjoy life? I'm like sometimes there's things that people don't realize is like we enjoy life as the thing that we enjoy the passion in which is like doing the work and being a part of the journey. But people who work jobs, they're just used to turning their brains off at five.

Speaker 3: 12:58

And then it's like what are we eating for dinner? Are we going out to eat tonight? Oh, are we going to do something this weekend? Like, what are we drinking? Like, what are we? Like that's what they think about. But we're thinking about like, hey, we have three calls on Friday night, like we can't go out, and then, oh, I have an event to go to Saturday because I want to be in another network, like whatever that looks like for us.

Speaker 3: 13:17

And we just think a lot differently than most people. And also I feel like we just get more out of life. There's two things about the difference between us and like I hate to call them normal people, but that's just what I'm going to call them is that they just enjoy the normalities of what life has put in front of them. So like alcohol, fast food, all these things that are put in front of normal individuals who work nine to fives, they're used to, that Concerts and comedy shows and things that they get to enjoy at 6 PM on a Saturday night or Thursday night, like that's not what we want to do. And I feel like, realistically, we get more out of life because we get more enjoyment and way more fulfillment. There's no fulfillment in watching other people win, unless they're people that we truly love and enjoy being around. Like if it's our team and it's our people that we look up to and our mentors and yeah, of course, we enjoy seeing them win. But like if you're working nine to five and you're going to a Taylor Swift concert, you're literally helping someone else win. Like you're not doing anything for yourself and it's like.

Speaker 3: 14:17

You know, I've gotten asked so many times like hey man, like let's go to a football game. I'm like dude, I honestly don't want to go. And they're like why it's fun? And I'm like dude, sometimes the things that are fun are working on ourselves, other than voting for other people. Like you know, I'm not into politics that much, but I don't vote for a president because I'm not going to vote for someone else, I'm going to vote for myself.

Speaker 3: 14:36

Like all these things that the world throws on us is just, it's just crazy and you see that people will have more conversations about others than themselves, like the news and sports center and all these things like oh, this person signed a cool contract, like realistically, like no one gives a shit, so like, but we still tune into it because it's shiny and it's exciting and it's like but if it was about you, everyone's got to listen and like watch, you know.

Speaker 3: 15:04

But we say we don't care because it's a boatload of money and like who cares about them? But then you watch it anyway and it's like it's just funny how people who work jobs they think that rich people are like hypocritical and that we're assholes, but they're literally being hypocritical to the point of like okay, so us making more money makes us selfish or does it make us have more impact? It's like one of the funny things about they talk about like, uh, people who become the most wealthiest, they do real estate. That's a big like wealth building tool. So we're messed up for doing real estate, so we should be scolded. But we're the ones who are actually housing families and building apartment complexes and putting families in us so they can live. So that makes us bad people if we build wealth upon that. It's like all these weird ideologies in the world are just predicated on just straight jealousy and I feel like no one's going to say that out loud because then it hurts people's feelings, but like that's just the way that is.

Speaker 2: 15:58

Well, I've got one for you, jason. The nine to fiver. They love to go to concerts, sporting events, whatnot? On a Friday, saturday or Sunday. You're paying to watch other people work. But if you ask them hey, can you work Friday night, can you work Saturday, can you pick up a shift, can you do something on Sunday? And like whoa, whoa, whoa, whoa, whoa, whoa, that's my weekend, that's my time off, but you're just watching other people literally work. Care if it's a college football team, I don't care if it's an mlb team. All those people are literally we're. You're paying to watch them work, paying to watch their craft, paying to watch them excel at what they do great.

Speaker 3: 16:56

Yeah, and it's like the difference in like thinking too. It's so like you watch a football game like, let's say, uh, when you know when kobe, when Kobe Bryant used to play, or LeBron James plays, you go to that game. There's the difference in thinking between normal people and us is that you go to that game. I hope everyone realizes that. Lebron James I think he makes somewhere between $600,000 and $900,000 every single game. He plays grand, every single game he plays. So you're basically going there to watch him make more money than people will probably make in their entire lifetime in one day and you're excited about that.

Speaker 3: 17:31

The way that we look at it is, honestly, that kind of pisses me off. It makes you want to make more money, but people look at it as like entertainment. I'm like this guy made 900 grand in two and a half hours. Like what the hell am I doing with my life? Like I feel like I have to step up or do something bigger. So it's just crazy. And also like from the outside, you could just stay at home and you can pull out your laptop and you could work and watch the game at the same time from your tv, and it's a better view, by the way. So it's like it's just interesting to me, like I'd rather just sit there like get a little bit of entertainment right, that's fine. Like we're all you know obliged to our own entertainment or what our levels are, but like it doesn't have to be this full fledged like outcome.

Speaker 2: 18:14

But Jason, what about social media Hashtag winning? I'm there at the forum, I'm there at Caesar's Palace, I'm there at Nobu. Yeah, sure, I can stay at home, I can make dinner, or. But what about the, the accolades? What about the cyber hubs? What about the cyber high fives? What about the pokes, since Facebook brought back pokes? I'm not going to get any of that if I, if I work on myself, going to get any of that if I, if I work on myself, I mean, heck, if I.

Speaker 2: 18:48

Well, it's you know like people love to compare. Well, you know why. Why do hot chicks and bikinis get more downloads and more likes than you? I honestly, I don't know. Please, please, tell me, because I'm, of course, but but you know, that's what I'm trying to say is it's not sexy?

Speaker 2: 19:03

Everybody it uses social media. You learn how to use it as a tool. Most people are tools on on social media. Most people entrepreneurs. The reason why they say, oh, ad spend is a waste of time is because they don't understand Mark Zuckerberg looks at you as a tool. If you're like, well, everybody is my potential client and you know they don't have any parameters. So, you know, the 16-year-old to 90-year-old can look at the ad. You know people that have zero interest in your stuff, so they piss money through the wound and you know that's why social media. But think about it. Most people don't see social media as a tool. Most people see it as hey, look at me, I am watching lebron james play, and the closer the better man, because, think about it oh look how good your seats are You're winning.

Speaker 3: 20:11

Yeah, they also want to be a part of a conversation too. Like, I feel like that's a thing for people who do make less money. Is that because they make less money, they now have, like this massive opinion? Like if you, if you realize that the people who make less money have a bigger opinion, that has two conflicting sides than the ones who make more money and actually do more to fix the problem.

Speaker 3: 20:31

Like politicians, leaders, industry leaders, whatever you want to look at we spend the money and we dictate what the market does because we're not willing to have an opinion. We're willing to stand for what we believe in. But people who sit on the phones and just watch all day like they're just curious and they want to have an opinion because they don't have the money to back it up, so they'd rather just cast an opinion like, oh, I don't like this person and I'm broke, so yeah, I'm going to hate on them because I don't have enough money to battle or beat them, but you never have somebody who's above you like talking on you you know like never so it's.

Speaker 3: 21:07

It's just an interesting concept, I feel like. Also, over the last couple years, man mental health has been an absolute shit show, and people are more aggravated than ever about things that they're not getting, or not just getting but also not understanding, so they just decide to call it a scam or whatever they want to call it, or whatever the the weird, weird terminology is now, and it's like I feel like the biggest things that led to me having a lot like of a faster progression were a couple of things. One was like I didn't know what I didn't know and I wasn't like sitting there going all the way I get it, yeah, leave me alone. Like I got it. Like that's what most people do. They're like oh, I get it. Like don't tell me what to do when it's like no, like we have to tell you what to do because, to be quite honest, like you're just not smart, you don't understand, so you have to be open to people giving you a tip, like. The second thing was having a better network of people who are actually willing to tell me the truth. I feel you can do whatever you want to do.

Speaker 3: 22:02

Like I hate when people say that too. It's like it's just funny how you look at someone's simple traits or foundation and we just automatically tell them you can do whatever you want to do and it's like, yeah, is that kind of true, of course, but you still need a certain foundation to even achieve the things that you want. You can't just tell everybody that they can do whatever they want. Like, to be honest, no, they can't. Not everybody can. Not everybody can be a millionaire, not everybody can be rich, like the world wasn't made that way. But we tell people that and if they do fail, then their mind goes to other opinions that are outside of the monetary control which is politics and all this other junk in the world. So it's like that always comes back to.

Speaker 3: 22:46

One of my favorite sayings is, when we say yes to something, we say no to something else and like, regardless of what we do in our lives, like we say yes to money, we say no to other things. When we say no to money, we say yes to you know mediocrity and like trying to lie to ourselves that we're happy when we're really not. And I just think it's like really funny, dude, how the world has been kind of transforming the last couple of years, and I feel like most people are just lying to themselves and it's kind of unfortunate. And one thing I'll always say, just to kind of wrap up that thought, is the world needs more leaders than ever.

Speaker 3: 23:14

Like I feel like we've been in this cyclical motion where we don't really have that like strength of leadership in our world, and it's probably one of the most important skills is being somebody that people actually look up to, that can transform a movement. Like, yeah, we have presidents and we have business leaders, but like we need more of them because they're the innovators that drive the world forward. And regardless of, like where we're at or where you're at or where I'm at, like we still need more leaders. Like you know, everybody has to step up and have a collaborative effort or the whole system is going to fall apart. Like regardless of how we you very valid point there.

Speaker 2: 23:51

But you, you know these, what you're talking about, especially with people lying to themselves. Dude, they've been doing that even before I was born and I'm 50 years old man. It's hard to look at the mirror. It's hard to accept accountability. It's easier to say it's someone else's fault. Once somebody gets past the yeah, life isn't fair, fucking deal with the cards that you have and fucking work at it until you get better cards. But you know if you're going to sit there and cry and say other people were born wealthy, dude, you could have. You grew up in a working class neighborhood. Mom and dad were in academia. I'm sure they had a heart attack. When you, frigging, told them that you were dropping out of college, I'm sure Right.

Speaker 3: 24:47

Yeah, my parents freaked out.

Speaker 2: 24:48

Yeah, I mean, your dad works for Pfizer and your mom's an educator, and they're from the school that I grew up in. Dude, growing up, they told I have two degrees. What does that equal to that? And two dollars and fifty cents will get you a copy of the USA Today. But back then the mentality was if you don't get a degree, you're either going to be digging ditches or you're going to be giving handjobs and BJs to dudes while you're living under a bridge. And it was that dire. And then, you know, when I graduated from college, I saw people making more money at my job that only had a high school, and that was a wake-up call. I mean, I could have cried myself and said life isn't fair, but I guess that was one of my lessons Life is never fair, so get over it.

Speaker 3: 25:48

Yeah, I mean, dude, like I saw my dad come home every single day from work and like he was always mad and aggravated and just like whenever he would come home. Like back then there was no like. Like no one billed emails, like no one emailed the bills in the mail. It was this thing where, like you would just get them all in the mail and he would come home, sit down, have leftovers and he'd be so pissed about all the bills in the mail. Like all would come home, sit down, have leftovers and he'd be so pissed about all the bills in the mail. Like all the like the electric bill, the gas bill, like all these things. My dad would rage and he'd be like, oh, like who's texting too much, like we're paying more per text, we're paying 15 cents for a picture, like what is this? And like he would just get mad. And it would also cause a lot of friction in the home. Because when we would sit down for dinner, my dad would come home late and it was hard to sit down next to him and like eat dinner. It was like tough because he was always mad about something, like he hated his boss, or you know, he was mad that he was tired or he had to stay longer for an extra meeting or whatever it was, and it was just tough. So I feel like the lack of money in homes also ruins relationships and it's like this tough scenario for people. Um, and it's something that I had to get past because I was always under this impression that, like oh, people always cared about how I felt, and when I was a kid I did, because it was my family, so I cared. But like now I've been, you know, I was ingrained in my brain like, oh, money doesn't care about how you feel, so like, suck it up and I was like, oh shit, like I had to figure out that mindset and that was kind of tough. And, um, I do. You know, like my mom didn't make much money, my mom never made more than 20 grand in a year. Like now, you can't live off that the hell. So it's this thing where and somehow there's still people who pull that off, I don't know, but it's like you know, part-time teaching she would get like 800, 900 bucks every two weeks. Like dude, that's impossible to live and I used to see that. And you know, a difference between an 80 pair of sneakers and a 60 pair of sneakers was like the world, like it was the difference between us eating that night or sneakers. And a $60 pair of sneakers was like the world, like it was the difference between us eating that night or not. And it was this thing where I just never wanted to sit there and think about that. Like I never wanted to go to a store and be like all right, these are 110. These are 130. Like my whole life depends on this decision. I just never wanted to live like that.

Speaker 3: 28:08

And like the vacations we took a couple cruises. And like the vacations we took a couple cruises and like the difference in the offer and the sale made us go or not. Like if the third person wasn't free, we didn't go. And it was like this whole like shit show. We went on cruises, oh we can't get the beverage package, oh we can't do this.

Speaker 3: 28:26

And it's like all these things that I never wanted to deal with ever again in my life and I think that was kind of a gift, you know, to me was like seeing that stuff when I was a kid and seeing how my parents struggled, like even though I didn't have a terrible childhood, like I wasn't like beat or nothing.

Speaker 3: 28:43

I wasn't homeless, but like at the same time I was just very aggravated because then it related to school. The fact that I wasn't wearing the top notch gear in school made me get bullied a lot, like I would wear all the third party Walmart stuff I wasn't wearing, like Adidas and Nike, and all these things like that got me bullied in high school for sure, and I hated that too. I was like, if I ever have kids, like I'm never going to compromise my income to make my kid go to school, like that, and it's always a battle against emotions, and like finances and mindset and all the psychological triggers that we have in our world. And it's like I don't blame people for struggling. I think it's a tough world out there, but it's like we have to make the best of what we have and if we don't change, then like nothing's ever going to change and I feel like that's the biggest thing that had to happen to me is I had to be open to change and figuring it out the hard way.

Speaker 2: 29:38

Well happened to me is I had to be open to change and figuring it out the hard way. Well, you found that lesson. But also you realize it's all about capitalism. What can you bring to the marketplace? What problem can you solve? You'll see teachers all the time. They know how much LeBron makes or how much A-Rod made back then and it was like it's the marketplace. There's only one A-Rod, there's only one LeBron. There's only one guy that's six foot nine that can do that. How many teachers are there? There are a dime. Wow, there are teachers or educators.

Speaker 2: 30:11

It's like capitalism. You don't get it. You see, the reason why you have all the nice cars, Jason, is because you help businesses. You help entrepreneurs, you help people from not failing, Because closing down a business while the landlord goes after your personal assets or the franchise, that really sucks and a lot of people go through that. And what you're doing when you can solve that issue for people, they're going to pay. They're not going to be like whoa, whoa, whoa. Jason, I'll be back with you in 90 days with a decision. Let me mull it over, while I'm literally drowning in debt and any minute now I'm going to have to shut down the doors.

Speaker 3: 31:08

It's, like you know, regardless of the economic conditions, that the world has no-transcript. I liked paid traffic because it was cool. I liked the whole ad creative and all the clicks and I thought that stuff was intriguing to me and it still is. I still like it. So when I saw the effects that it had, especially when businesses started going online, when the whole situation in 2020 happened, it's like I knew that I was hitting a gold mine. I was like, oh, like, pay traffic is the thing. Like when business owners are tired of just organic traffic, they're going to turn to paid because they know that every big corporation out there is running paid. They know that the fellow influencer or wherever they follow is running paid. They know that everyone that is killing it is running paid, so they are going to try to find somebody to run their paid ads for them. And that's when I kind of realized like this is the greatest niche.

Speaker 3: 32:24

Like you know, there are updates that happen to platforms. You know there's email updates like iOS 15 and all these things that do affect tracking, but they more so affect organic Instagram and Facebook. The algorithms are so hard now to go viral and get a ton of views, but we can just run paid ads and get you a couple thousand views a day, so paid ads win and I never want to depend on an algorithm kicking down my organic or like your emails going to the spam folder, whatever the case may be. Okay, my ads will always hit the primary feed on every platform, like I never wanted something to sit there and go hey, like I'm going to dictate your success today, and that's why I really liked paid traffic, um, and also like the data piece of it, like I like numbers. My best subject in school was always math. It was my favorite thing when I was in school. Even though I hated school, I always enjoyed math because I love solving problems and that's kind of why I think I enjoy this now.

Speaker 2: 33:19

You know the one thing that I love about your, your site on Instagram. Follow it. It's the Jason Wojo. And this is so true, dude. It's so simple. And this is so true, dude, it's so simple. But it hits like a ton of bricks. Everyone's an entrepreneur until the invoice comes. If that, dude, when I read that the first time to me and, dude, I was an entrepreneur for 20 years, so I never, never thought I'm like man. That's like if the Dalai Lama or the Pope came up to me and gave me the meaning of life, and I'm like that will hit anybody like a ton of bricks, because you know what Everybody's like. You know they just opened up their business. You know it's not until shit hits the fan, it's not until you go through a pandemic or an economic downturn, a crisis. You know it all looks good on paper, you know being an entrepreneur, and you get hey, I'm the boss. But no, you are absolutely correct with that one.

Speaker 3: 34:32

Yeah, I was one of my dude. I came up with that like a year ago. It has been shared so much and like people really enjoy it, especially in my events, like it's on most of the branding and stuff. I just I've gone on probably like 8,000 sales calls in my life and like the amount of times that someone said they were excited to do something or like, hey, this is a great program for me, and then they get the link to pay. It's like now they are officially a track star, like they just run from the shit and it's like they know it's right for them but they just don't have. Like you know what's crazy, man, is that when we have our events, we have an offer at our events where we, based on their business and what their current numbers are, we give them an ROI guarantee. Okay, so if anybody doesn't know what that is and this is just dependent on qualification we will tell them that if you pay the fee every month and you don't make the fee back, we refund you all the money and $5,000 on top.

Speaker 3: 35:30

And you know what's insane, dude, is that 80% of the room still doesn't buy. You want to know why they don't buy. It's not because of the price, because they don't fucking believe in themselves, amen. Two is is they don't believe that their product or service is actually sellable because they just came out of it through thin air, because they wanted to be an entrepreneur and they just put the bullshit in their profile. And third is is those who are afraid to buy are always afraid to sell. The people who don't understand how to buy shit from other people and give other people like monetary value to get value in return. That's why they can't sell their own shit, because they don't understand how to sell, because they never bought somebody's stuff before. They don't understand like reciprocation and it's just before. They don't understand like reciprocation and it's just, it's just funny, dude, because we'll get entrees in a room. Oh, I'm making 50 grand a month. Okay, cool, this program's 5k. I've never seen someone run so fucking fast in my life. I thought they were Usain Bolt. I mean it's insane to me. And it's like, especially with a guarantee, there's no risk. You know we're good at what we do and you still don't buy. It's not us, you're fucked up.

Speaker 3: 36:35

So it's like this whole ordeal of that's where the quote really came from. They know that it is a necessity for them to run paid traffic because they're organic, fucking sucks. They have no email list, no one knows who they are, and they're trying to build a business like Bob the builder. And it's like it's not how it works. You have to throw gas on a fire. Even if your fire is small as shit, you still got to do something. You can't just sit there complacent and just hope to God you wake up with leads tomorrow and, dude, it's just like.

Speaker 3: 37:05

The funny part is is all the different personalities and offers you see on the internet. People are like oh, don't run paid ads, we'll help you go viral so you get views. And then the other side's like, oh, organic sucks run paid. And it's like all these things out there. No one knows how to make a fucking decision.

Speaker 3: 37:22

And the truth of the reality is it's like dude, organic is not the only thing that you need in your business. Regardless of what you think or who you see online all the people that you love, enjoy and watch they all run ads. People are like oh well, look at Hermosi, okay, cool, go look at his ad library. He's spending $50,000 a day on ads. He doesn't just run organic, so it's like just because he has a bunch of videos. They get a ton of views doesn't mean that that's the only thing their business does. So it's like greg cordone. He spends a hundred grand a day on ads. I personally consulted with him. Like dude, they don't just run organic, they run a paid ads because it puts gas on the fire and the fire is the foundation of what they built, because they prove their concept a lot faster with paid traffic, so traffic. So it's like it's just interesting, dude.

Speaker 2: 38:11

Well, dude, the way people sell, sell themselves, sell their product, is the way they buy and vice versa. Think about it. You said your family growing up, life or death. Do I get the a hundred dollars shoes, or the one 30, or maybe this cruise? Are they going to throw in the wifi package? Do we get the free water? You see, that's an apprehensive person, so that's a great reason why thank god neither one was in sales because they'd be like, or if they sold their own, I don't know, man, this might be too expensive, maybe. Okay, I have this offer for you, I don't know. The $150 a month group coaching, yeah. Or $1,000 one-on-one, but yeah, I get it, I get it. That's too much. $1,000 one-on-one, but yeah, I get it, I get it. That's too much. We also have other stuff. We have free stuff too for those that can't afford the $150 a month or the $1,000 offer. You see, the way we buy and sell. It's just how we are wired.

Speaker 2: 39:44

Now I've had to buy big packages, coaching and whatnot. I've had to sell myself, and would I drop 10 000 for a pro I've had? Clearly, I don't think. Ty lopez thought I was a fucking good looking guy and he wanted me over. I mean, that costs money, but he taught me how to scale my business. I went from two stores to five overnight and then sold it. Was it worth it? Yes, everybody's always too worried about the price of something. Oh my God, that book's 30 bucks. It's like 30 bucks. Are you fucking for real? How about? That book changes your life, life, man. Don't give me, it's 30 bucks, or I, I, I can't go to that sales seminar or that business seminar. The only people that make money is the presenters. I, I hear that all the time and it's like, yeah, that's, that's because you've never been a one and you know what, while they're doing that on the weekend congratulations, you're streaming. You're not working, you're on the stream. You're not working on your dreams, but you sure can stream.

Speaker 3: 40:50

Netflix has record quarters because of you, congratulations yeah do I love that, like when we run the events and people are like, oh, like, why can't you just give value without selling us something? I'm like, okay, you're telling me to take out two days of my entire week to give you completely every value that I have, without giving you the opportunity to work with me and get more and faster and better results. I should be ashamed for selling you something. We sell each other, regardless where we're at in life. You sell yourself when walk out of the house. You want to go to a bar and approach women. You're selling yourself. You want to make new friends. You're selling yourself like you want to be the first person who gets to go at the four-way stop sign. You're selling yourself like all the small shit that we don't think about. We're selling ourselves.

Speaker 2: 41:34

Dude, everything's a sell yeah, everything and it's also think. Here's the honest truth, jason If you gave everything 100% for free, people would wipe their ass with it. They would see no value. They wouldn't fucking implement shit. It's the same reason why you know, heck yeah, if you're going to go to a business seminar and you're going to spend 10,000 bucks, you better fucking not only take notes and and not be a seminar junkie, but you better implement.

Speaker 2: 42:08

Now, the person that goes in for free whenever I give, give out free books. I'm like they're not gonna do anything with it because there's no skin in the game. So the people that are like why can't you do things for free? Also, it's like dude, you're a fucking house painter. Why don't you fucking go paint homes for free on the weekend, when you're off? Right, it's their job and why. You know whoa, whoa, whoa. I. I hate going to those things. They're pitch fests. But you market yourself every day. You market your business. You go to those B&Is, you go to those chamber events, you go everywhere. You might throw that shitty ad on your fucking business page. That's not the same point, dude there's always a sale For free equals shit.

Speaker 2: 43:04

If Disney World was free, the place would look like shit. People would be fucking like it would be run down. It would look like the hood, but that's. Am I right, dude?

Speaker 2: 43:18

the reason why a hotel is expensive, like Caesar's Palace compared to like the frigging Excalibur one, looks like shit. You know, you might get bed, you might get lice, you might get crabs from whoever you picked up from there, dude. That's why it's nonsense. Nonsense when you said, well, jason, I need this for free. It's like, yeah, sure you do, but you wouldn't do it, dude. Literally, if you built people a landing page the whole nine yards, they still wouldn't implement it because they wouldn't even fucking run traffic to it, because running traffic requires dude it'd be like giving them a lambo and there's no gas and there's no keys.

Speaker 3: 44:09

They would just park it and let it rust right outside yeah, dude, it's crazy and it's like, um, I don't know, dude, it's. It makes, like I said in the beginning, dude, just like less competition. It's fucking so sad, but it makes us so much more money because we get it. And I think that, dude, you know what's crazy is that I hate to be that person, but, dude, I kind of want to keep it that way. I don't know about you way, I don't know about you, but, like you, you tried to help people and then you realize that, like dude, you still can't help everybody and sometimes we want to take a step back and be like dude. You know what? Like, fuck it.

Speaker 2: 44:53

Like people don't want to be helped, though, man, yeah they don't want to be helped yeah, it's all mindset, dude.

Speaker 2: 44:59

That's why you hear stories of people like fucking being in the hood and then becoming millionaires. Because they have that hunger, they have that drive. They don't want to live that way, while you have other people. You know life isn't fair. They have all the cards given to them Born wealthy Don't amount to shit and probably OD. Born wealthy don't amount to shit and probably od. And even though you trust fund babies, they die with zero.

Speaker 2: 45:27

It's just about how you wake up every day, your mindset. Do you want to be the hunter? Do you want to be the hunted? Do you want to be the person that's like oh you know my story, because everybody loves to talk about their story. Everybody loves to be a victim man. Everybody loves to go on social media post about how their life is complicated. They're the only ones going through a divorce. They're the only ones that have erectile dysfunction or whatever bullshit they want to post. Or you know their their life dude coming up soon. People are going to treat this election like it really fucking matters who wins. Your life sucked for the past 40 years 20 years of the Democrat, 20 years with a Republican. So unless you're all of a sudden trying to become a lobbyist or you're trying to get a cabinet position. It doesn't matter who wins in november, because you're still going to be mediocre.

Speaker 3: 46:23

You're still going to be in debt, yeah it's just like, because if they make you feel that way, though, then they get you to participate, and when you participate, you become a part of the pushed opinion. Like you, you become part of the reason why they're still fucking everyone's heads. Like, if you fall for this, then it makes you care a little bit and the curiosity drives you to think about it a little bit, and that's all they do. Is they just branch curiosity? It's like oh, the new election is going to change so much. Okay, what is going to change? Oh, just so much. Like they can't even fucking tell you what the hell is going to change. It's like, oh, yeah, a lot's going to change. Like the world's going to be a better place. Like what's better, what's fucking worse? Like what's the in-between? Where the fuck are we? So it's this dude. It's all curiosity and dude.

Speaker 3: 47:11

It's funny, because politicians get funds from all the richest people in the companies in the world. They're all getting funded from all the richest people in the companies in the world. They're all getting funded. It's the same principles, just a different fucking face, and we still don't realize that. We still think the shit's different, and I always bring this example up it's like people vote on the president based on health care costs and what they're going to do about gun laws and all this dumb shit. Ok, let's go through them. Don't piss anybody off and you won't get shot. That's number one. Two is healthcare costs. Okay, if you're poor and you don't have any skills, then go get skills and stop being poor, and you won't care about how much healthcare costs.

Speaker 3: 47:52

Like, what the fuck is that? I've never once worried about healthcare. I just got my own healthcare and, like I'm 26 now, so I had to pay for it and it was 700 bucks a month to me. To be honest, it's not a lot of money. But everyone else was like, oh my God, that's so expensive. I'm like, dude, I'm what the fuck are you talking about? It's not a lot of money. And then I realized I'm talking to people who are poor and I'm like shit, I forgot. So it's like these conversations are are so weird. Um, oil prices okay, don't even get me started. Four dollars a gallon versus 370. Who gives a shit? It doesn't matter. Oh well, trump's gonna save us taxes versus this person. Okay, well, run a better business and you won't give a fuck about your tax bill. Use the tax code. You won't care about taxes, like who cares dude.

Speaker 2: 48:39

It's the same tax code that both and what people don't understand is these corporations and these wealthy people donate to both sides and everyone's so distracted.

Speaker 3: 48:55

Dude, and that's what social media does. To bring you back to your point, like social media just distracts people from all the common sense that they've lost. Literally, the world implanted social media so that the people who actually pay all the taxes just are fucking distracted. That's really all it was made for. It's like okay, we got to make a way for people who are poor to be distracted, so let's make social media that's going to make the wealthier more rich because they know how to run ads, they do all that shit, they know how to arbitrage, but it keeps all the poor people poor so that they can pay all the taxes. Because there's people who work nine to fives who pay more in taxes than I do, and I'm like what the fuck? Why is no one mad about that? And how does that not want to make you make more money? Because they're distracted watching all the bullshit on their feed. They're fucking distracted.

Speaker 2: 49:48

It's terrible, but it's the truth. Jason, speaking about money, I love money. Unfortunately, I don't have a brick and mortar anymore. I wish I had my five smoothie kings and two super cuts back, because I know what you do. In fact, I want you to explain it to everybody so they frigging, run down, put away their Netflix for like an hour, look you up and just literally not only hire you but implement to scale, because what you do, you see, an entrepreneur will say it best what you do is you compress, you compress time, you save time, and that's one of the that. That resource money comes and goes, man the fucking time. So you're saving people years. So explain to the entrepreneurs or the side hustlers, or the affiliate marketers or the MLMs or the people at the one mom and pop, two mom and pop locations what can you do for them.

Speaker 3: 51:03

Yeah, so what we do is we focus on service-based business owners coaches, consultants, e-com stores and we build them a predictable selling ecosystem. That's what I call it, and it's a way that we take a business, we take the foundational offers that they have and we scale it with paid traffic. So, whatever has gone you to four or five, seven, 10,000 a month, you have a proof of concept. Okay, you might not think you do, but you do. And now we pour gas on the fire and we run pay traffic to those offers. Now, a big thing that most businesses don't have is what we call a customer journey and, like, regardless of what business you're in, every business has a front-end offer that they always push to. It's this front-end offer that gets the most amount of money with the least amount of effort. We focus and we drive traffic to that and then from there we focus on how to actually implement and increase your lifetime value, your average order values, how to get more cash out of the customer, which is through ascension or upsells and downsells, like, like what product development? What things do we create for the client that allow them to not just sell more but pull second money out of first money? And if you run a business right now, you don't understand what that means. Second, money is the easiest. So, like all the things that you are sorry about that, so all the things in your business right now that you are currently doing that make you the most amount of money with the least amount of effort. That's what we're focusing on, and most businesses can't scale because they're just too fucking distracted and they don't understand what their KPIs are. So that brings me to the four main important parts that we focus on.

Speaker 3: 52:37

One is your offer. So, regardless of what niche you're in, like, what is that irresistible offer that gets your prospects to say yes for less ad spend, okay? Two is your landing pages, your websites, your overall like conversion systems, your funnels, your sales pages. How do we make those higher converting? How do we have a compelling copy that drives buyers to buy on the spot and decrease your sales cycle? Three is your ads, but what I like to call the creative omnipresence of it. So how do I dictate what platforms to be running on? What voices are on those platforms? What videos or images are we using to drive traffic and get more qualified clicks to get you more buyers that want to buy, not just now, but in the future. Four is your KPIs. So, like what levers are we pulling in the business that actually dictate revenue increases?

Speaker 3: 53:22

Most business owners think that, oh, I just need more traffic, so I'll just make more money. Yeah, not exactly. Because if we're driving more traffic and something's not converting, or a certain salesperson sucks or your lead quality is not good or your show rates suck or your average order values aren't good and your lifetime value is not great, like, what levers do we need to pull so that you can pull more out of the same customers without spending more money? And those are what we really do for business owners. Like, those are the four main important parts that we focus on and regardless of what economic cycle that you're in and regardless of what your pricing is, your margins you need to harness those four key parts. Or you just can't scale and you can't automate and you can't delegate and you can't replace yourself. I don't care what business you're in. You can't do it unless you harness those four really important parts.

Speaker 2: 54:09

Like I said, you compress. You're a compressor. You compress time, you save time. You help people scale their business. You help people go from break-even or people that are drowning to break-even and then profitability. Your competitor we all have competition. Your competitor out there people they're not using anything like this.

Speaker 2: 54:36

I was seen as a guru because I posted every day about my business and I had offers. My competition. You have to ask yourself do you want to struggle or do you want to be an entrepreneur? Because you have the choice of either being an entrepreneur and owning businesses or having a business own you, where you're really just a glorified employee. You're a glorified manager. The choice is plain and simple. Now, I wish I would have had well, he was too young to help me out in that category, but it is what it is.

Speaker 2: 55:21

So, capitalism 101, jason's not free, but it's an investment. And when you invest in real estate, do you want class A or apartments or do you want class C, which is well here? Hotel terms in Vegas, do you want Caesar's Palace or do you want the Excalibur? Do you want Circus Circus or do you want the Bellagio? Plain and simple. Also, jason, what words would you tell someone that's the entrepreneur or the person that's struggling, someone that's the entrepreneur or the person that's struggling that's sitting on the sidelines holding on to their last thousand dollars like it's the cure for cancer. They're fearful of taking any real action. What words do you have for that?

Speaker 3: 56:12

person. The biggest thing I'd say to you is you have to realize that the money you have left is not going to save your life. You might as well spend to try to find a solution, even if you go down to the ground. I mean a thousand bucks, I mean you got to just put it all into you. That's the most important asset is investing in you.

Speaker 3: 56:29

Second thing I'll say is that whatever got you to that point was usually something that was more emotional than calculated. So you didn't really refrain yourself from emotions when you're growing the business. Like you probably just got way too emotional and you let that get in the way of you making an actual calculated decision. And then three I would say like go find somebody. And if you're going to zero and you don't have any money, like go find somebody who's smarter than you and work for them. And like maybe you're not supposed to be an entrepreneur, or maybe be an entrepreneur smarter for you.

Speaker 3: 56:58

Like people don't realize that, like one like my CEO was a entrepreneur. And then he realized like dude, he's just not that good at being an entrepreneur. He should just be an entrepreneur and run my company because I already built it all. So it's this thing where some people need to realize their strong suits, because their strong suits are beyond the gate of ego. Most of the people just have this identity to being an entrepreneur that they can't give it up. So, like really capitalizing on, like, what you're good at with the least amount of effort. Like stop trying to do things that are pushing you to a limit where you don't really see fit. Like you're trying to do shit that you know is not you, just to make a buck and you realize that it's not ethical number one or two, it's against your identity and your morals and your values and it's like you're digging yourself an emotional hole that makes you not make the right decisions boom dude.

Speaker 2: 57:51

Also, jason, where do we find you so we can hire you and we can social media stalk you?

Speaker 3: 57:57

yeah, uh, if they go on instagram, they can go to at t-h-e-j-a-s-o-n-w-o-j-o, the jason wojo, and if they want to be a prospective client, they can just go to the link in my bio and they can book a demo call brother, it took us forever, but, man, thank you for your time.

Speaker 2: 58:19

Man, thank you for talking to spending the time just to teach, because, dude, to me that's real education. We can all go to college, trust me, you didn't miss much, but you know learning skills to pay real bills. That's what it's all about. Man, thank you for your time, thank you for your energy, thank you for your effort. Brother and man, you blew my mind. I'm glad your publicist told me I needed to have you because you are a rock star brother.

Speaker 1: 59:18

Thanks a lot. Take action. Just imagine what if it did work.