Sarit Attwood: Journeys of Transformation in Health and the Fabric of America

When schedules clash and life throws a curveball, it's the little acts of kindness and dedication that can turn a simple hiccup into a moment worth celebrating. That's what happened when the delightful Sarit And Erin Strength and I finally got to sit down for a chat. We shared laughs over scheduling mix-ups and marveled at her thoughtfulness in client relationships. Our talk navigates the unique terrain of the fitness industry, spotlighting how niching down can not only carve out success but also cultivate profound connections. Sarit, together with her partner Erin, offers a refreshing take on empowering women through discipline and freedom in their fitness journeys, standing out in an arena that's too often marred by negativity and impersonal tactics.

Sometimes the journey shapes the destination; for me, that journey was a 14-year path to U.S. citizenship, colored by childhood experiences and the kaleidoscope of American culture. Our conversation takes a turn down memory lane, exploring how early impressions of convenience stores and sprawling highways painted my dreams of opportunity. We delve into the shared struggles of transformation, whether it's the pursuit of health or the quest for the American dream, acknowledging the unwavering support of partners who walk beside us. It's a candid reflection on the effort behind successes and the mindset that fuels lasting change.

Wrapping up, we uncover the undeniable force of community in driving transformative growth. A heart-pounding story of my dog's brush with danger serves as a potent reminder of the empathy and connection vital to the wellness industry. We dissect the challenges of complacency, the myths of water weight, and the critical role of encouragement in maintaining health strides. As we close, I extend an invitation to all listeners to embark on a health odyssey that's genuine and enduring, and to consider the impact of coaching in charting a course towards personal victories. Join us for an episode that's not just a conversation but a call to action, framed by the diverse tapestry of experiences that unites us all.

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Transcript

Speaker 1: 0:01

I never told no one that my whole life I've been holding back. Every time I load my gun up so I can shoot for the star, I hear a voice like who do you think you are all right.

Speaker 2: 0:12

Everybody. Another day, another dollar. Another one of my favorite episodes. I'm always biased. It's my own podcast and I gotta say this this guest it took forever. I mean talk about falling through the cracks. I've known them for years, even before the podcast, the power duo. I only have one here, but with no further ado, here's an intro. Aaron and Suri, founders of Emuna Strength, are on a mission to transform the lives of driven women seeking to achieve peak fitness and elevate their lives through personalized fitness, nutrition and lifestyle strategies. For over a decade, they felt held back by a lack of body confidence, yo-yo dieting just like all of us, and all-or-nothing mentality with food exercise. Today, they have over 25 years of experience in the health and fitness space. They've been featured on Muscle and Fitness Herb Magazine, the Discovery Channel and more. They're committed to providing sustainable life and body transformation, which I've seen results through the 360 approach they use to bring health, confidence and physical and mental freedom to every ambitious woman looking for more well. How's it going, sarit?

Speaker 3: 1:31

so good, another day, another dollar, and you know what?

Speaker 2: 1:36

I, sarit, missed our, our original taping but recording. So what she did was she sent me a letter, she sent me a card. You know, you don't have to do that.

Speaker 3: 1:47

Shit happens, you know oh, I know, but I sent you a card just because just because to let me know that it's the little things that go a long way but isn't that that's the way to keep clients happy?

Speaker 2: 2:03

I mean, I was an owner for 20 years and it was always a go above and beyond and just being part of your community and being, you know, being on those lives and all I can tell that you and Aaron go above and beyond.

Speaker 3: 2:19

Thank you. That that really means a lot and I'll tell you I never missed an appointment. The only reason why it happened is because I don't ever look that far down in my calendar, because my bedtime is at like 830.

Speaker 2: 2:37

That's okay. Your publicist acted like I just said. I'm like, hey, they need to reschedule. And she's like, oh my gosh, let me check to see what I'm like no, not nobody. I'm like nobody died. There was no, no heart surgery going on. You know they. Just you guys have the link. There's no. You know everything's figureoutable. People get bent and twisted over the goofiest things and you know I have a relationship with you guys, so even more so. But even if you're a complete stranger, am I going to ruin my day? Because, and more more than likely, like what you said, it was a mistake, but people take that like to an extreme yeah, yeah now.

Speaker 2: 3:21

And what I love about you guys is you're specialized, because so many people don't have a niche. When they go into business they think, oh my gosh, everybody's my customer, I want everybody's a client, and you know, the major corporations don't. I mean, you guys are focused. It wasn't like you're like well, we want the teenagers, we want the elderly, we want men, we want women, we want everybody.

Speaker 3: 3:45

It never works that way, right yeah, and I'll tell you I I think that's just a part of business maturity and at the beginning it's like who do you coach everyone? Because I want to help millions of people and the reality is is that in order to really make a difference, there's got to be a, a specialty, and what we specialize in is helping driven people to become disciplined so that they can be empowered and have freedom in any other area of their life easier said than done.

Speaker 2: 4:22

But you know what's? What's funny is, driven people is probably an easier sale because they still can schedule it, while your average person, oh, I'm 50, I'm divorced, I already have kids. Well, who am I here? Let me be, let me just watch Netflix. You know, it's my DNA, my genes. Well, I can't fit in my genes, so it's got to be my genes. It's always someone else's fault.

Speaker 3: 4:53

Yeah, yeah yeah. We're not the coaches for everyone, that's for damn sure.

Speaker 2: 4:57

No, and also Hear me out. You probably see people in your industry do this. Why is it that they go about personal trainers dm like complete strangers? This is like the, the proverbial creepy guy sending dick pics to the random chicks. But they're like you, you look like shit. I can make you look good and it's like wow, shit, it's like well, thank you for the compliment, let me hire you, but I mean, that's such a horrible way of like trying to do business, but everybody gets those DMs from personal trainers.

Speaker 3: 5:44

That's so funny so I've never gotten those.

Speaker 2: 5:48

Well, I mean, if you look at your physique, you know you can tell CrossFit games, you can tell you're at the 1%. I mean, where are they going to train you for the Olympia? It would have to be like Arnold Schwarzenegger or you know somebody up there. Could it be like oh, I'm at the Globo gym, I'm at Crunch Fitness or I'm at 24 Hour Fitness? This is my side hustle, sarit, can I train you?

Speaker 3: 6:15

That's well. It's wild that it's happening. I think the sad thing about it is and I mean actually like something that I get all the time on social media is hey, like no personalization, want to grow your following by 11,000, blah, blah, blah. Like you know all that bullshit and it's so, so you know, whichever industry you're in, when you're listening to this, I think it's kind of profound how, like we, we've taken away the, the emotional intelligence, just because we now live in an era of ai and speed.

Speaker 3: 6:54

And one thing that I believe is going to outlast any, you know, tech advancement or anything along these lines is like true human to human, like understandings, like that is never going to go away. So, if you don't treat a person like a person, doesn't matter. If you want to take them out on a date, train them as a personal training client, you know, sell them health insurance or whatever it may be just not going to happen, because people have to know you, like you and trust you and know that they truly like that they're taken care of, in order to say, hey, I want to take my card out and do business with you. So it's like telling a woman hey, you're a fat cow. Not sure when was the last time you went on a date. Why don't we go on a date sometime? You know what I mean Like slap in the face not going to happen.

Speaker 2: 7:50

Well here, Sareed, I love your social media posts, but the engagement, the engagement is so off. Now I only have like 100 followers on my page, but what I can do is I can grow your page to be like have a million followers, you'll, you'll be on the late night show you'll be a top celebrity. Just just give. Just give me a couple of months and we'll get you there so good.

Speaker 3: 8:19

You know it's. It's wild, I'll tell you so. We've now we've been in business for six years and like just even in the last six years, the business world has changed so much. It is wild, like I would say even just in the last two years. And and now, because of that bullshit, they're like so much trust has been lost by anyone. Like actually, aaron and I were talking about it the other day. It's like why is it that when we walk in our neighborhood now and we see someone that we've never seen before, like we take a second look, you know, it's gone as far as that and our neighborhood is like super tight with one another, right? So, because we've all been traumatized in any way, shape or form. It's like even people like aaron and I when we're walking our dog, it's like who's this person? What are they doing here?

Speaker 3: 9:21

you know what I mean welcome to this country yeah, I know, took me 14 years to become a us citizen and well, and congratulations on that thanks, I know it's been it, it took now I know you came here for college.

Speaker 2: 9:43

Were you planning on going back to the promised land or you knew you wanted to be here in this country? You?

Speaker 3: 9:51

know I'm like I'm figure it out some way somehow. It's been a very, very difficult process, but you know, when you want something, bad, enough, napoleon hill, right?

Speaker 3: 10:11

I mean, I'm sure you've read the book of course, which one many of them and, like you know, the principle number one is burning desire. Like burning desire is going to like help you to outlast anything. So I had a burning desire. One of my burning desires was to become a US citizen.

Speaker 3: 10:32

I'm like I remember when I came here when I was 12 years old and, uh, we went on my bat mitzvah trip. My dad was like, do you want like a birthday party or do you want a trip to Orlando? I didn't have much friends back then because I was overweight and I was made fun of and bullied. So I was like do you want like a birthday party or do you want a trip to Orlando? I didn't have much friends back then because I was overweight and I was made fun of and bullied. So I was like I want a trip. So we went on a trip to Orlando and I remember, like you know, coming to the United States 12 years old and we stopped at like 7-eleven before we went to one of the parks and I remember seeing like a king size next to it, next quick chocolate milk and a king size Snickers bar and I'm like this is legit, like this is where it's at. Like I gotta figure out a way to stay here because, like everything here was so much bigger.

Speaker 2: 11:22

You know what I mean no, no, I, I get it completely because you know, I, I love traveling, I love going to europe, but it's not, you know, there's no best buy and and there's no like cvs, no walgreens, where you can stop and you could, you could buy like a 12 pack of beer along with tylenol, along with a magazine. So I, I, I get it. So, as that was at the, the defining moment, you saw the, the big snickers bar, you saw the nesquik milk and you're like everything's big in the in the states.

Speaker 3: 12:02

So I, I gotta make it here, yeah, and like driving our like the car, it's like, wow, the lanes are states, so I, I gotta make it here. Yeah, and like driving our like the car, it's like, wow, the lanes are so big, there's so many lanes, it's like an ocean, it's it. It just everything here is so much bigger than other places that for someone who thinks bigger, it's like I don't know what it is about this place, but I just I got to.

Speaker 2: 12:26

So that's why you chose the US to come through, because you could have studied anywhere in the world. Pretty much Correct, yep. I read in your book, though, that you were overweight in college. I just couldn't see that. One hundred and fifty pounds at five foot one it's not wild college. I just couldn't see that. 150 pounds at five foot one isn't that wild. Now, were you like that from as a kid? What you just what love to eat carb loading.

Speaker 3: 12:56

Well, I mean I. So I was born and raised in israel and you're you're jewish too. So you know, like growing up in a Jewish culture it's like you're happy you eat, you're sad you eat. Americans have Thanksgiving once a year. We have Shabbat, which is like Thanksgiving every week.

Speaker 3: 13:16

So you know, growing up I was an overweight child and I was extremely overweight child and I was extremely. I was made fun of and I always knew that I was special and I remember when I was 12 years old I was like man, like I'm sick and tired of when the kids play, spin the bottle, like they never want to kiss me. I'm the ugly duckling right, also had a speech impediment and I'm like I got to change, so change. So I can you know back then when I told myself I wanted to change because I wanted to fit in right, because I wanted to be like the pretty girl I wanted to be wanted, whatever story I told myself. So I started out. I looked at a. I went to a bookstore and I'm like, oh, which diet book looks appealing. And I saw like a diet book that had a popsicle on it. I'm like perfect, because I love sweets. So I picked out that one and it was kind of like based on calorie counting, which served me to some extent because it gave me structure.

Speaker 3: 14:18

I went from having absolutely no structure, being completely misinformed, to now having some form of structure like a limit to a certain amount, right, 2000 calories a day, whatever. So I did that and I was, like you know, like kind of started dropping a couple of pounds and I have an obsessive personality. So I was like what if I cut it down from 2000 to 18? And then I lost a little bit more weight. And I'm like what if I cut down a little bit more? And now I go down to 1500. So 1500 went on to 1200. And as I cut down my calories I went from working once a day to twice a day. In a very short time I completely depleted myself of like food. Of course, you had no protein.

Speaker 3: 15:10

Yep, at my lowest I was 104. And you know, I was basically like starving myself for months on end. And we went on a cruise as a family and I'll never forget this. This is where my yo-yo cycle started. My codependent relationship with diets for the next 10 years started with.

Speaker 3: 15:32

We went on a cruise and I chose to not eat because, to me, that was the only thing I felt like I could control in my unstable life. So I chose to not eat and we were there in a buffet, like with a bunch of people and my mom like you know typical Jewish mom she wants to see you eat because that's what makes her happy, right, and something's wrong with you if you're not eating. So she took a fork with a piece of meat and she's like you don't eat this piece of meat, I'm getting off the boat, we're all getting off the boat and we're not going to have a vacation just because of you. Now my grandparents flew in from Israel. I'm like, oh my God, I cannot be the reason they're not having a vacation. So I was like all right, like let me just dread and like show down this piece of meat and I'll be good. And then, because I didn't know, I didn't have discipline, I couldn't control myself and now one piece of meat left. You know, like I was basically just chilling in the buffet for the entire week and then it was just the up and down and up and down, the extreme weight loss, to extreme weight gain, to extreme weight loss, to extreme weight gain for the next 10 years until three weeks after I graduated from college, my dad got a massive heart attack.

Speaker 3: 16:49

One day at work. He just fell down and we kind of saw the signs on the wall because he went from being a completely in ship guy to, you know, gaining a little bit of weight to hypertension and continuing weight gain to like biomarkers completely off and he felt he was invincible. You know, and to me he seemed invincible. And when you see someone that you love all of a sudden become completely vulnerable because they didn't want to take care of themselves, it it wrecked me. I bought a one way plane ticket.

Speaker 3: 17:23

I never thought that I was coming back to the U? S and I knew I had to go take care of my family. We didn't know if it was going to make it. Thankfully he did. He's still with us today and I remember getting like seeing him getting reeled into the hospital, like the plane had to stop three times because they had to resuscitate him. It was like a miracle that he made, made it and like have you ever seen someone who is like alive, but like the life has been taken out of them? Of course, yeah most people right.

Speaker 3: 18:03

so so that was my dad like I've never seen him like that. And I was terrified. Terrified for him, terrified for my mom, terrified for my brother and I and being the older child child, I felt responsible. You know, take care of my family. And I told myself right then, and there I'm like is this what you want your life to look like when you're 52 years old? And at that moment I got clear that I had to change. And I told myself if you don't change your ways, nothing is going to change. And the next 30 years you'll be there, just like your dad.

Speaker 3: 18:46

Because I have a very similar personality to my dad. I'm, you know, obsessive yes, I am. And I didn't know I didn't build discipline, I didn't know how to take care of myself. I didn't know how to take care of myself. I didn't know how to take care of my body. I was just a pro dieter and I never felt like I was happy. I never felt confident in my body, I never felt complete with myself.

Speaker 3: 19:13

And I remember I told God, like that night, I'm like, please show me the way.

Speaker 3: 19:19

I'm ready to change me. And walking home from the hospital that night, I'm like show me the way and I'll follow, and if and if you will help me to change, I'll spend the rest of my life helping others to do the same, so that any person who was in my shoes I'll be able to provide them with freedom. My shoes, I'll be able to provide them with freedom physical, mental, emotional, spiritual. And my dad, who just good person, does the best that he can, but because they know how to take care of himself, is now struggling with, you know, comorbidities that, honestly, he doesn't even need to to get away from that. So my goal is to help people to really create healthcare through self care so that they, you know, can stay away from the hospital bed, because we live in a sick care model and you probably know that with what you do and truly, my passion is to help people to become disciplined so that they can live a free, empowered life, because discipline is freedom now your father got like that from?

Speaker 2: 20:32

because I read he was in nigeria. Was he just always redlining like working non-stop and always always had a win?

Speaker 3: 20:41

yeah, like never resting, never resting, working seven days a week, I mean maybe every once in a while. Like he won't work on a Sunday, but that's because, like there was like a a work event that everyone was included, so he will like come home. He would work in the morning, he'll come home for lunch. So, like seeing my dad like this is where I got my work ethic from my dad, right. Like I always saw him work, he would leave early in the morning, come home late at night and, yeah, he didn't take care of himself.

Speaker 3: 21:16

He didn't know how to build life system to make his body and his self a priority. So, just like a lot of busy people say, I don't have time to take care of me. That's bullshit. You just you haven't been taught how to create boundaries in your life so that you can perform at the highest level and be more effective with your time. So, and also, he didn't have, he didn't know how to set food standards. So whatever everyone else at work got would get to Chinese food, you know, like pizza, things like that, and you know the weight packs up.

Speaker 2: 21:50

Especially the older you get, and especially if you're well, you can't even outrun a shitty diet. I tried multiple times, and you can go to the gym two, three times a day, but if you're eating like shit, your, your macros are out of balance because you're eating the MSG at the Chinese or your carbo loading with the pizza, and there you go. Also, though, sarita, I think your work ethic, though, you're hungry, because usually people, that immigrants that come here to this country, they, they have that hunger, they have that passion inside. Yeah, also, they don't take things for granted. You see, you've traveled everywhere, you've seen what, what it's like throughout the world. That's what makes America great is the immigrants that you guys are like bring it on. Well, you know, you, and it shows, there's books, studies, the second, third, fourth generation. It's like you know you lose that hunger, you, you lose that, that drive somebody.

Speaker 2: 22:56

I was invited to a podcast that I didn't know what the topic was, but it was successful immigrants in this country, and he just figured I was an immigrant. I didn't know until I, literally right before the show, came on, and I'm like no, no, my grandfather came here, but I'm not an immigrant. I'm not an immigrant. And they're like oh well, well then, let's you know how? How? How do you know about the conversation just turned to? You know being family of immigrants, but you know we're everybody's an immigrant in that aspect. But no, that what makes America great is it's a melting pot. Say it's a melting pot, people, different views, walks of life, but you know hungry, when you have hungry people that want to prove stuff, you know yeah.

Speaker 3: 23:46

So, because you've got some to prove every day, because, like the, the thing that americans take for granted, this thing that I have right here, I it's like right underneath me because it's that valuable to me, this shit. Do you know what it took me to earn this shit, this piece of paper right here?

Speaker 2: 24:09

I could pass that test. By the way, I have a degree in history. But no, I've seen the test. It's a hard test. Most Americans wouldn't be able to pass it, by the way it's a 14-year test, though prior to this test.

Speaker 3: 24:25

So I had something to prove every single day because I knew that I was being watched, right? So when you know that you've got something to prove, just to earn a piece of paper that allows you to drive your car, I used to drive my car with all of my papers in case I got pulled over.

Speaker 3: 24:46

it was like that you were that paranoid well, no, because at one point, like there was at a transitional period, and it's like, unless, like if you got pulled over and if they didn't see all the documentation to show the full story, it's like you're driving without a license, you know what I mean, but I could only book it when I receive, like, the new form of whatever. Whatever, never have to think about, but like driving a car without being concerned about am I going to be pulled over, is you know? Maybe because they're scanning my driver's license and they see that it got expired, like that's something that most people never have to think about. You know what I mean.

Speaker 2: 25:31

So it's a mindset right well, you're here, I'll talk. I've always wanted to ask you this mindset, the way to become healthy, successful in anything, is mindset. It's about the process, right, not cutting corners. So wouldn't you agree? All these people doing all these bullshit shots and cutting corners to be skinny? They're just going to go back to who they were, if not worse, after they quit doing that.

Speaker 3: 26:04

Yeah, and here's the thing. Like you know, aaron and I were talking about it and it's like, if you think about it, like what we do is like the hardest thing to sell, because there is no tangible product and you have and you got to put in the work. You know what I mean.

Speaker 2: 26:24

And a lot of it.

Speaker 3: 26:26

Yeah.

Speaker 2: 26:28

I can't be like you know, frigging do anything after three weeks. I can't run a marathon, I can't do a spartan, I can't have the beach body in only three weeks and two weeks. And you know especially close to me, I can't run a marathon, I can't do a Spartan, I can't have the beach body in only three weeks and two weeks. And you know especially close to me, I want it now. If I'm paying you all this money, why can't I have it?

Speaker 3: 26:47

five days ago, right, so so, because we also live in this Amazon era where it's like, with a click of a button, like a book is going to be delivered to me five, five minutes from now, or with a click of a button, like a book is going to be delivered to me five minutes from now, or with a click of a button, my Chipotle meal is going to be here in 20 minutes. You know, we see every thing that we want to accomplish in life as an event. Now, the greatest things in life are a process. For example, building an amazing body it's a process. It's going to take more than working out. It's going to take more than nutrition, and we can talk about that in just a second.

Speaker 3: 27:26

Building a business it's a process, and you see it all over social media. Oh yeah, like go from zero to a million dollars in three months. Yeah, if anyone did that is because they probably built multiple businesses and they have, they know the people and they have the skills and they have the teams to do that. Otherwise, if you ain't got the skills, you ain't got the character, that shit is not going to take you three months Like. That's just the reality of it. It's the same thing with our body. Also same thing with a great family. A great marriage, like you know, like a great marriage, doesn't happen on the wedding day. Family, a great marriage, like you know, like a great marriage, doesn't happen on the wedding day. It happens after, like years of being in the trenches seeing the ups and downs and you know, like those like so it's not like a movie.

Speaker 2: 28:10

Are you telling me that that you and aaron have to work on things just like it's? It's not like know you guys got married happily ever after that. It requires work to have a successful relationship. That's crazy.

Speaker 3: 28:24

Totally, and you know what I feel really blessed. Actually, I told I told this to Aaron yesterday because I don't know what I heard, but it made me think I'm like the person that you marry is either like your biggest liability or your greatest asset and.

Speaker 3: 28:40

I was just thinking. I'm like man, I just want you to know that, I was just thinking about that and I'm so grateful that, like, you're such an asset. And then you know, erin, she's super goofy and then, like she puts her butt out and she's like you mean my ass, that I, like I, like you are an asset, right? So, yeah, even though our marriage is fantastic, I'm incredibly happy. We do have our ups and downs, like this morning when we're walking the dogs, like I had a victim story moment and I need to peek in a bucket for three minutes, and then she's like Well, how do you want me to be right now? Do you want me to be your business partner? Do you want me to be your wife? Do you want me to be your friend? I'm like, I'm ready, just give me feedback. But it's because we have both been working on ourselves. You know what I mean.

Speaker 2: 29:34

So I was going to say that people that have done the work and do that, if not, the there would have been an argument, because it would have been like is it me, am I the reason why? Or just get over it. You know why. Why are you upset? It's a beautiful day out. We're out here with the dog, suck it up, be happy.

Speaker 3: 29:54

Yeah, yeah, exactly. So I'm extremely grateful because, even when we walk through problems like number one, like our rule is resolve whatever is happening within the home once, because once that gets into the business, that's bad news. So you know, because we play so many roles in each other's lives, like making sure that we are aligned and on the same page is rule number one at all times.

Speaker 2: 30:24

That's a great rule to have.

Speaker 3: 30:26

Yeah.

Speaker 2: 30:26

Well, and also, I mean, it's your business partner. You guys have commonality, you guys have the same goal and you guys have the same passion. And her story is similar too, because you know she was a goofy kid yeah, she was in high school. So I've seen the pictures and that's why, like looking at your pictures in your ebook, I was just like you know, I would have never thought either either. I thought, you know, you guys both woke up like rock stars, you know, from like little kid on. So you wanted to talk about nutrition. That's like the dreaded word everybody hates, because you know we're all waiting for a new diet. I mean, remember back in like 2019, it was like I can just fast for four days and then have a meal or two and then fast for another three days.

Speaker 3: 31:21

So daunting, Like if you take away food from me for four days. I will become a ravenous bitch and no one will want to be close to me.

Speaker 2: 31:32

But wasn't that crazy that for a while that was like the fad. The hot was was to go days without eating a water fast like intermittent fasting, keto.

Speaker 3: 31:43

There's always going to be a next thing, and here and here's the thing there's actually nothing wrong with any diet. So what we teach from a nutritional standpoint is principles. The reason why diets don't work is actually because of two things. Number one it's because we haven't been taught how to work it the only way to work a diet is to build discipline, which takes prior work to doing any diet and because we haven't learned how to think in a way that makes us want to play the long term game. So you know, we're too stuck in thinking about you know, nutrition in terms of mechanics versus big picture.

Speaker 3: 32:27

So, for example, what we do that's different and why our clients are winning big time, is because we don't put them specifically on a diet. Because here's the deal, omar, if I told you okay, so let's create a meal plan, and for breakfast you're going to have like a can of tuna with some Greek yogurt and some veggies, and for lunch you're going to have some like salmon with sweet potatoes and broccoli, and for dinner you're going to have tilapia and string beans. And guess what, if you're allergic to fish, now you're fucked, you know what.

Speaker 3: 33:01

I mean. So this is why we don't particularly follow a diet. We follow nutritional principles, because it's got to fit your schedule, it's got to fit your palate and it's got to fit your lifestyle, and if it doesn't, there's no way you're going to be able to play the long-term game. So when it comes to nutrition, people always ask us well, is eating this and that good for me, or would you recommend that I go on this diet? So the first thing that I ask is do you see yourself being able to do this five years from now? And if the answer is no, then no, don't start there. So what we do is when someone's like, okay, I got a particular goal right, they go through an assessment. There's got to be a checklist of we want to see where you want to go and we want to see what are your behavioral patterns, because your body today is a reflection of your behaviors and your patterns up until now. And your patterns up until now right, and based on that, we're able to see where they're currently at and they get a specific target where it's like one action step to follow through on, based on one of the pillars that we teach. So we stand by five pillars and that is movement, nutrition, recovery and regeneration, mindset and mental toughness and discipline, right? So, based on their scores, what happens is they get one action step that allows us to meet them where they're at, based on where they want to go, and it is not too daunting in a way that it's not going to fit their lifestyle, or it's extremely difficult where there's so much resistance to overcome. And what that does is it helps to create consistency and empowerment.

Speaker 3: 34:52

Empowerment is important because motivation is bullshit. You never want to rely on motivation. It's going to rub off like soap. Or if you live in Florida, like where we do, where it's humid as shit, it's going to rub off as soon as you go outside, right? So motivation is not a thing that you want to rely on. What you want to rely on is empowerment.

Speaker 3: 35:10

Empowerment comes from those small daily wins and from momentum. Like when you are riding on momentum, you feel great about yourself, you're feeling confident. You know what I mean. When you're relying on motivation, it's like you're relying on an external source. You know what I mean. So what happens when the train is outside or if it's 30 degrees outside? In Miami we got an issue. You know what I mean.

Speaker 3: 35:34

So you want to ride the momentum wave, that's the power of empowerment. And so you want to ride the momentum wave, that's the power of empowerment. And when you have also built consistency, that allows us to build a strong foundation. So what we do is we build people internally and externally. What people see is the external, but what people feel is the internal. And in order to build a person right to a peak performer, peak physique, it's like building an empire state building right to a peak performer, peak physique, it's like building an empire state building. Would you want to build the empire state building on a rocky, sandy foundation, or would you want to build it on like hard core cement?

Speaker 2: 36:12

me personally or yeah, yeah well, of course. Uh, you know the hard cement I mean, without a doubt, and you know I agree with you everything that you said. Motivation you know everybody goes, everybody's addicted to the dopamine. They'll go to a seminar. There's seminar junkies. You know we can jump, we can do the 10X, we can walk on fire. You know you're in a room with like-minded people. But that motivation, once the seminar ends or whatnot, you're back in the real world.

Speaker 3: 36:49

That's right. Yeah, so when you are able to follow through with something that maybe at first doesn't seem too daunting, and you follow through with consistency, you're able to build empowerment and skills, and then everything that we do is measurable. It's measurable for the client, it's measurable for us. So they're not being progressed until they achieve the certain level of consistency, and they know that. And once they've achieved a certain level of consistency, then okay, like the Empire State Building, it's like okay, you walked up the stairs from the first to the second floor, let's now go to the second floor. And we do that in each and every one of those pillars right the movement, nutrition, recovery, mental toughness and discipline. Because if you don't have all of those pieces to the pie, it's only a matter of time until the boat is gonna be rocked and you're just gonna be turned over because you can eat clean. But guess what you can? Yeah, I'm good, I eat clean. But what happens when you're walking through a really challenging life season?

Speaker 3: 38:02

Let's say you just got a divorce, or you?

Speaker 3: 38:05

know, there's no eating clean. Like, oh yeah, I'll comfort myself with a brownie or it'll be really hard to say no, right. Or you know, for example, you can also just train hard. Like, yeah, I work 16 hours a day and I work out in the morning, I work out at night. Like you do that? Like our bodies are just like an iPhone battery. Like if you're not charged all the way up or as high up as you can every single day, your performance throughout the day, not just inside the gym at work, is going to be absolute garbage. Person who is like form of work requires performance.

Speaker 3: 38:58

Recovery is essential and in this like hustle mania culture of like yeah, like I'll, I'll sleep when I die, I'm like, yeah, but you have that attitude, it's only a matter of time until you won't be able to continue to do the things that you do. You know what I mean. So we focus on the long term game. I'm talking to you like months and years, and the beautiful thing about it is that we take away the, the chaos and the burden of the stop and go, and also what we're able to do through that physically is, you know, when you go up and down a lot of times and it happened to me too like I crashed my thyroid plan, like I actually used to be on thyroid medication, because I completely crashed my metabolism by just like starving myself.

Speaker 3: 39:45

But your body is an amazing machine. When your body gets consistent food that nourishes your body consistently, then it starts to perform like a machine too, and our metabolism, right like our energy unit, is going to be kicked up and we're gonna be able to make the most out of every single day, whether it's with our calories and what we're eating, whether it's with our thoughts, or whether it's with our thoughts or whether it's with our day-to-day conversations. So I say this because one is not more or less important than the other. They're all important.

Speaker 2: 40:24

And we want all five pillars. You have to have them all. If one's off, then you know there's zero balance, it crashes.

Speaker 3: 40:33

Right, we've got to have the glass. You've got to have the steel. You right, you gotta have the glass, you gotta have the steel, you gotta have the cement.

Speaker 2: 40:37

if you don't have one of them, like something's gonna be messed up now this is this is my question to you that you probably get a lot of brush back on this. Yeah, but women that they just you know cardio, cardio, cardio, cardio. They don't understand that one that shuts down. You know you're tearing away your muscle, especially if you do it on, you know, all the time. And then also, I don't want to look bulky, oh my gosh, I don't want to look like I'm a power lifter, so how is? Is it one of those things that you're like no, we're going to have to lift weights to make muscle so we can burn more calories.

Speaker 3: 41:26

Ladies pay attention. So great question. And that used to be just like that, because there is something really cool when you look at your whoop or whatever app you have and you can see that you burnt an obnoxious amount of calories. Now there's a couple of things that we want to consider when it comes to to our training. First thing to know is, when it comes to working out, you're either working out in a way that breaks down muscle or in a way that builds muscle, like in the scientific world, we call it catabolic or anabolic workouts, right. So cardio is a an activity that breaks down muscle.

Speaker 3: 42:12

Now, I'm not telling you stop doing cardio, because that's definitely not the case, but there's got to be importance. With regards to building muscle, we can talk about the types of training in just a little bit, because our muscles are the most metabolic organ. So if you want to boost your metabolism, not just right now, but for years and years and years to come, it's not going to be based on how many calories you burn today in the treadmill. It's going to be based on how much muscle you have. Also, the greater amount of muscle you have, the more you'll be able to get away with things. I will never tell anyone get away with things, but as you're building your discipline, like I'm not just gonna cold, cold turkey, how do you call it?

Speaker 2: 43:00

cold cut, cold turkey cut no, cold turkey means like you're not gonna tell somebody you'll never eat ice cream yeah, I'm not gonna cold turkey someone who eats ice cream like every day, or even three times a week.

Speaker 3: 43:14

right, there's got to be progression. So I say this because it would be really, really important. So, as far as training, what we stand for is constantly varied functional movements performed at a higher intensity. The reason why we love constantly varied workouts is because, from a physical standpoint, it shocks your body. Your body will not adapt. Therefore, you get fitter each and every single time. From a mental standpoint, it keeps things fun. It keeps things interesting. You don't know what's coming, so you want to come back. If you see the same old treadmill doing the same five miles every single day by day 10, you're like shoot me. You know what I mean. So Functional movements are important because our body was designed to move in a specific way.

Speaker 3: 44:08

Right, I am not a huge proponent on bodybuilding. A lot of people, when they see me, they think I'm a bodybuilder because, like, bodybuilding is purely just based on aesthetics. So, for me, I want to look good, but I want to perform even better. And in order for me to perform better, I got to move my body in a way that it was designed so like some functional movements. I mean, you know, like squats, lunges, deadlifts, pushups, pull-ups, sit-ups, like the whole ordeal, not just doing like chest breaths or like you know tricep extension machine, instead of doing dips, stuff like that. So that engages more muscle groups and more joints in general and that's why it is more effective on our body. And then high intensity. High intensity is great because it taps into different energy systems, so it does actually make weightlifting more aerobic.

Speaker 3: 45:02

So, like, when you look at me, that's why I don't just look like completely poofed up, like sure, my shoulders are bulkier than typical girl, because most girls just don't even lift any weights. I've been lifting for years, but what I want to empower and inspire women with is you're not going to get as big as Arnold Schwarzenegger, even if you want to, because it is extremely metabolically costly for your body to keep a huge muscle mass, like I've been training consistently for over 12 years now. And like, mean sure, maybe, omar, like if you see me at the next growth con, like maybe my shoulders would look a tiny bit bigger, but you won't really notice the difference. You know what I mean.

Speaker 3: 45:45

So, like a, your body wants to get to its optimal state and then to break past that like there's gonna be like more extreme manipulation that we're gonna need to do. Like we're gonna need to like shift like lifting percentages, you know things like that up protein intake, like add more creatine. Most people like don't even need to go there. If you ever get there, make sure you work with a coach, no doubt, because it can get very, very confusing. But point being is, if you want to look lean, it's it's essential to do like weightlifting to some degree, and my, my favorite is functional movements performed at a higher intensity, because it engages more of my body and it's just a better use of my time and it's more challenging and also I don't just like.

Speaker 2: 46:55

It's like you know how there is bulky bulk, like huge bulk, and then there is like shredded bulk. Well, yeah, I mean, if you look at a power lifter, they're going to look completely different than an Olympia Exactly For different reasons too, though, Like what you said somebody that wants just to look aesthetics they're not going to be dead lifting 600 pounds that's not what you know while the power lifter, yeah, you know he's gonna be huge because he's throwing around huge weight, but most, most people, I mean what? What I like about your stuff is you guys, it's about fun. You have to enjoy it. The reason why I've been doing CrossFit for 12 years besides the community, is it's fun and it's not the same thing.

Speaker 2: 47:46

If you go to a normal gym, people don't grow in any aspect because they have the same workout plans and they never shock their body by stretching, by trying to do a pr. If, if you're, if you're just going to do the bench press, because you're, you want to have a sexy chest, but you're only doing 135 or 155 and you do the same sets, three sets over and over and over, you're, you're not. You're, your body's already adjusted, and that's why people quit the gym is well that or they go on the elliptical and it says you know they burn 1200 calories, which is bullshit. On that machine You're probably like burning like 100 calories and people don't see any progress, but it's because you know they don't have common sense. Or they go on the stationary bike and they're reading a Harry Potter book and drinking like a Frappuccino from Starbucks.

Speaker 3: 48:46

Yeah, and the one thing that I want to share, too, is if you're listening to this and you're like, fuck Omar, you're calling me out, what I want you to know is that it's it's actually not your fault if you've been living this way, just like my dad.

Speaker 3: 49:00

It wasn't his fault no, he didn't know any better responsible, but it's, it's not your fault because we weren't taught this shit in school. You know what I mean. Like both you and I, we follow follow Uncle G. Like what I love about him is that he, like what he talks and teaches about, money is like the shit that we weren't taught in school, right? So like we do the same thing with self-care and health and you know. Like physical performance, like we weren't taught how to take care of ourselves in school, we weren't taught how to work out properly.

Speaker 2: 49:34

The school system is broken in Israel, then just like like here, because here, you know, when I went to school, it's no different than now.

Speaker 3: 49:42

Uh, yeah, we don't learn about money, we don't learn about investing, we learn how to square dance and yeah stupid shit like that so we have a pool right outside my office and I I I think I have nightmares. This is a completely side conversation. I had two events where one of my dogs jumped in the pool and like was literally drowning. So I just heard like bubbles and I was like you thought it was your dog out in the pool yeah, because I'm like, I'm like I would jump in there right now.

Speaker 3: 50:17

One time I was in the middle of a conversation I dove in with my hat and like I went saving him. Come here, come say hi, but he chases lizards all day, so yeah, well that he's.

Speaker 2: 50:29

He's burning calories, he's right he's getting in shape, so do you see them for sure. And also, what I love about you guys is that you're not. You are in service. You guys will help out. You're not about, okay, well, you're not fucking rich. Go go find something else, go go to the library, go go to google, go to youtube. That's just not well. That's not your personality too. I also see it's probably also because you remember being overweight. Aaron remembers being socially awkward.

Speaker 3: 51:16

Yeah.

Speaker 2: 51:17

So you guys have empathy.

Speaker 3: 51:19

And not only that. I'll tell you I was actually saying this on a coaching call yesterday. It doesn't matter how far you go, like, there's always going to still be that feeling. Now you learn how to manage that feeling a lot better. You know what I mean. It's like Grant saying I wake up every day like I'm broke. He knows that feeling because there was so much trauma around it that, like the emotion is still there. So for me, I remember that feeling and every single day I work towards getting away from it Like it's my first day. That's why in our it Like it's my first day. That's why in our community we have the saying every day is day one.

Speaker 2: 51:59

It always is. You wake up, it's a brand new day. It's like owning a shop, the register's at zero. You can't. You know, you might've crushed it. You might've had a great workout yesterday and ate clean, but you have to do the same thing again today. You can't be. Another reason why people are just like going nowhere is because they feel like they deserve it. They ate clean, they worked out monday, tuesday, wednesday, thursday. It's like, hey, I deserve the weekend and it all goes to shit fr Saturday and Sunday.

Speaker 3: 52:34

Yeah, yeah.

Speaker 2: 52:37

And then what happens is they probably get on the scale, not realizing it's water weight on Monday, and I, oh fuck it, it's not for me. I'm quitting. You know my genetics? Maybe next year?

Speaker 3: 52:53

I'll start again when I'm 20 pounds heavier than what I am now. Yeah, yeah, yeah. So that's why we do what we do, because we're we're here to empower, educate and create a community. Because when you feel like you're doing it by yourself and you're going through the trenches, it's not fun, right, but, but that way we, we can really make a long lasting transformation, transformation.

Speaker 2: 53:15

so that's what we're here for well, the free book that sir he's going to tell you how to get the e-book has pictures and sir reed and aaron are all about community, join their facebook group and it's it's a group of women that just want to see. It's a safe place, not not like the woke safe I'm talking about. It's a safe place where you know you can be authentic. Yeah, because shit, nobody, everybody's.

Speaker 2: 53:51

I mean, I've done the procrastination, the up and down, usually with me it oh fuck, how did I just gain 30 pounds and then I have to lose it again? But you know, I know what I have to do, you would know what you have to do, but most people, it's like you know, you feel like through shame and and that's why when you see I, I'm, I'm sure, like talk about totally awkward. Yeah, you're this high flyer, you're, you're successful at your business, you're a successful salesperson and you just let life happen and you're overweight and now you know joining, joining your group. And that's why I mean it's a community, it's, it's and it's an amazing community and this is coming from a man, because I've I've seen it.

Speaker 2: 54:42

Sarita, sarita nair, has had me on to be interviewed on it and it's, it's an amazing. So definitely, I would tell people well, you're gonna have to start promoting. How do you get the book? How do you get the e-book which comes with the video? I, I watched the video, yeah, and I read it too, even though I understood every word I had. You know, it's just human nature, ebook it was great.

Speaker 2: 55:10

It was great. Usually people give me books and I read like 10 pages and I, but no, yours, yours was good. Yours was good in the sense that I mean publish that fucker out and and give it away and do whatever it's. It's not good. I, I like it. You guys have another book and you know, I've, I gotta say, and not because I love you guys, but if I was a woman, for sure, because there's there's just well, like in every industry, there's so much bullshit and you guys are authentic. So, but yeah, definitely, how do we find you guys, how do we get the book, how do we hire you and how do we get become part of this group?

Speaker 3: 56:01

Yeah, yeah, okay. So I'll answer all of these questions one by one. So a great way to learn more about how our work is different. Really, just download our ebook. Really just, uh, download our ebook. You can simply do it by going to milliondollarbodcom forward slash ebook and, if you want, I can send you the link so you can add it to the show oh, come on, now I'm gonna add it.

Speaker 2: 56:25

You don't even that's silly, especially since I love you guys. A stranger maybe I I would. I would not because I'm lazy with strangers. But no, don't worry about it, of course yeah.

Speaker 3: 56:38

So that would be a great way to start, so that you can see how what we do is different and we give you like bite-sized nuggets of how you can implement things and, um, beyond that, we're on all social media platforms and we're very different in every social media platform and every platform where erin and serene e-r-i-n-a-n-d-s-a-r-i-t? Um, so you can find us there. You can get a whole bunch of education on youtube. We've recorded thousands of videos and, you know, for someone who wants to work with us, we've created the million Dollar Body Society that is going to. Can you hear our dogs in the back, by the way?

Speaker 2: 57:20

Hey, it makes it real.

Speaker 3: 57:21

Okay, all right, come here.

Speaker 2: 57:25

They know you. You can still pitch. I can hear you. That's in the background.

Speaker 3: 57:29

Great, so you can go to the Million Dollar Body Society. So you can go to the Million Dollar Body Society and it's actually by going to our website, erinandsaritcom, you can get more information about the Million Dollar Body Society. So earlier, when I talked about you know the assessment that scores you in every you know behavioral pattern and gives you the step-by-step direction. That's where you're able to get that and it's super affordable. Like you said, our intention is to create a massive impact and we want to be able to help a lot of people and you know the average American home creates $75,000 per year. So it's either $97 a month if you want to be on a monthly subscription, or $ 97 for the year, and you you get everything.

Speaker 3: 58:16

You get like the movement, nutrition, regeneration, discipline, uh, mindset and mental toughness, like customized plan for you, along with all of the nutritional support and education, along with all of the workouts and resources that I was telling you about. Um, and then, like, along with all of the workouts and resources that I was telling you about, and then like, along with live coaching, we do three Q&As per month and every single week we do bite-sized pocket coaching so that we coach our people and we stay in their ear and it's all in a you know around a community element. You know around a community element, so it's really the one-stop shop to be able to take any person who wants to create discipline, freedom and empowerment in their life from point A to point Z in a way that's effective, full of longevity and sustainable.

Speaker 2: 59:11

And also they have amazing merch. I got and like what I told you before we started, sarit and Aaron's merch is what literally got me it, it motivated me, inspired me. I know we don't like that word, but it got me to doing it because, you know, everybody loves to promote other people's stuff like major corporations. You know, okay, congratulations, you went to people's stuff like major corporations. Okay, congratulations, you went to Caesar's Palace. But you, you know, whoa, you went to Nobu, congratulations, you have a credit card. But when it comes to promoting self-promotion, I don't know, it's a lost art. So here's a question for you.

Speaker 3: 59:53

Yeah.

Speaker 2: 59:54

What do you have to tell? Words of wisdom. I'm a woman, I'm successful. I I'm 40, which is the days all seem to run together. I can't't lose the weight. I'm having a hard time breathing, the weight slowly going up. I feel defeated. What can I do? Is it just, it is what it is, or what would you tell that person or that woman?

Speaker 3: 1:00:33

Yeah. So I like to ask questions and then I like to you know, basically be asked for coaching, and what I would ask is are you happy with where you're at? Question number one. Question number two is what is your level of confidence, in a scale of one to 10, that what you are doing right now is going to be able to get you to where you want to go, 10 being super high, one being not at all? Question number three is where do you want to go? Like what? What do you want to create? Like in your perfect world? Where do you, what do you want to create? And then you know what you want, but you don't know how to get there. Then, if I was to show you a way to do it, are you open minded and that's why the ebook is a great way so I can show people how what we do is different, and the Million Dollar Body Society is, you know, the next step.

Speaker 3: 1:01:40

Don't try to figure something out on your own If you know that what you're doing is not working. Like, all the pros hire coaches for a reason. You know what I mean. I mean so, but for some reason, when it comes to our bodies, we feel as if we have to figure it out. And I've been there too, and for 11 years. When I tried to figure it out by myself, I kept on getting the same result over and over and over again, because I didn't know what. I didn't know Right. But of course it's not telling people, hey, come work with me. Like yeah sure, I know that I can transform your life. But ultimately it's about telling people, hey, come work with me. Like, yeah, sure, I I know that I can transform your life. But ultimately it's about you seeing for yourself that what you're currently doing is not working. And if you don't feel confident in what you're currently doing and you're not happy in a place you're in, then are you open to trying something different? You know what I mean. You?

Speaker 3: 1:02:36

don't like the flavor of the ice cream, then do you want to try Rocky Road instead?

Speaker 2: 1:02:44

No, I'm not much of a chocolate guy, so All right, then do you want? Hey, you know what I feel special? Because it's the last night of Passover and since you fucked up and you missed the original recording, you didn't mind and you're on it, but I love you, I love Aaron. I'll see you again. We always run into each other eventually and I'm going to promote the hell out of this episode. Why?

Speaker 3: 1:03:16

because you guys are rock stars and we're gonna share it all over our community.

Speaker 2: 1:03:21

Oh come on, I knew that already. Come on, that's, that's who you guys are givers yeah, all righty. Hey, thank you for your hour.

Speaker 3: 1:03:29

I love you hey, thank you, and I love you too. You gotta take action. Just imagine what if it did work.