Transform Your Communication: Insights from Ty Hoesgen on Mastering Confidence and Success

Transform your communication skills and unlock new levels of success with insights from Ty Hoesgen, CEO of Advanced Growth Institute and a leading communication coach. Ty recounts his journey from a shy farm kid to a master communicator, demonstrating that confidence and charisma are skills that can be cultivated. Hear about the pivotal moments and small wins that propelled him to overcome his introverted nature and attain professional success. Ty's personal story serves as a powerful testament to the transformative power of effective communication.

Explore the critical importance of self-awareness and the role it plays in refining your communication abilities. Ty shares actionable strategies for active listening, paraphrasing, and building rapport that can significantly enhance your interactions. He busts the myths around introversion and extroversion, proving that anyone can become a proficient communicator with the right mindset and effort. From addressing common habits like filler words to the discomfort of learning new skills, discover how persistence can turn initial awkwardness into authentic confidence.

Get practical tips on improving both verbal and non-verbal communication to build a stronger presence. Ty discusses how body language can dramatically impact self-perception and the way others perceive you. Learn about the PRP (Point, Reason, Point) framework to enhance clarity and conciseness in your communication. Don’t miss the opportunity to access a free 60-minute coaching session with Ty and begin your journey toward mastering communication skills for both personal and professional growth. Tune in and start transforming your communication game today!

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Transcript

Speaker 1: 0:01

I never told no one that my whole life I've been holding back. Every time I load my gun up so I can shoot for the star, I hear a voice like who do you?

Speaker 2: 0:11

think you are all right. Everybody. Another day, another dollar, another one of my favorite episodes. Yes, I'm biased, it's my own podcast and on this 4th of July, this taping. You know it's got to be a great guest and I got to say I'm super stoked, I'm super excited to have on what If it Did Work? Ty Hosgen. Ty Hosgen is the CEO of Advanced Growth Institute, where he helps entrepreneurs and professionals master the art of communication. Ty is one of the most sought-after communication coaches in the world and is the international best-selling author of the renowned book Elite Communication Skills. Ty specializes in helping professionals communicate powerfully so they can earn more money, which everybody needs, advance in their careers faster than their peers and impact more people. Rooted in his own journey from a shy, awkward farm kid, we have a lot in common to a communication expert. Ty's relentless dedication to mastering the art of communication has transformed the lives of over 36,000 individuals. How's?

Speaker 3: 1:21

it going. I'm doing excellent, Omar. Thanks for having me as a guest. Pleasure to be here pleasure is all mine.

Speaker 2: 1:28

So, man, it's very we're, very we're in a very small room because of people, because usually, if you're socially're the the awkwardly introverted, extroverted, because we were extroverts when we have to be that, that are out there. Man, dude, I want to know how did you overcome that?

Speaker 3: 2:01

well, first of all, I actually don't like the terms introvert and extrovert anymore, only because, particularly for introvert, I find that actually all of these skills when it comes to communication, dealing with people, everything can be learned. So, even if you're born a certain type of way, you're an introvert from your childhood, like I was initially shy, awkward, quiet. You can actually develop any trait that you want, because any trait for example, confidence or charisma, or if a person wants to be more likable, whatever it might be, it's really just a set of thoughts and behaviors that associate us with that trait. So, for example, I can learn how to be more confident. I can learn how to be more charismatic. So it's fine if you want to call yourself an introvert for now, but for a lot of introverts they find that it actually holds them back and not labeling yourself as anything but just saying, hey, here I'm a blank slate, I can build these skills, I can put the time in. Whatever I want to be, I can become. That's usually a perspective that serves a person a heck of a lot more, and I say it from experience.

Speaker 3: 3:26

Growing up, I grew up on a farm. I was a very shy, awkward kid, isolated from other kids growing up on the farm there and, omar, I remember my favorite thing to do on the farm was climb trees. So even on the farm, the top of the tree was the least likely place that somebody would have a conversation with me Perfect place to hide. No one could see me up there. So it was funny. Actually, growing up I had an older sister and she, fortunately, would do a lot of the speaking for me, so she'd jump in, she'd answer questions. She'd say let me tell you what Ty thinks, I'll answer that. This is Ty's answer, and so I actually kind of liked it at the time.

Speaker 3: 4:14

But it's not really something that benefits you growing up, especially when you get a little bit older, you enter the professional world, and so I really got to a point. When I first graduated university and entered the professional world, I became very apparent of how much I sucked at speaking, communicating, dealing with others, how nervous I was, and so I really had to take full responsibility. And you know, like your podcast, think, hey, like what if I could get better, what if I could change, what if this did work and I could become a better speaker and have more success and be able to be confident, charismatic and speak very clear and concise with all my points. So I think the first thing was really just understanding that everything can be learned and changed. And then, once you understand that and you really embody that and then start developing the skills, then really the sky's the limit. At that point.

Speaker 2: 5:23

Well, pretty much everything. To me, confidence comes with wins, man, small wins, on a consistent basis, doing the same process over and over again. You're going to get confident. Now I know in the social media world oh my gosh, I have to put in time, I have to put in effort, I have to put in work.

Speaker 2: 5:43

I can't wake up one day and just be amazing, no, and you can't fake it till you make it, because that's such a cliche. That's like, if you don't do your dues, if you don't go through the struggles, if you don't have the systems in place, it's like, okay, well, I've never spoken this isn't me, because I have spoken and I did do a TEDx talk. But it's like waking up one day, going you know what, I don't know how to do a presentation, but I want to be in a room full of 20,000 people to hear me speak and it's like whoa, yeah, that sounds amazing. That's like me saying, since you're Canadian, I want to be the next great one, I want to be the next Wayne Gretzky, but I don't want to play hockey, I don't want to practice, I don't want to do the drills, I just want to wake up and be amazing.

Speaker 2: 6:43

If only life, if success was that easy, everybody be driving Lambos, everybody be having the six pack, and you know, everybody would be living the dream. So what you're saying is, though, usually when somebody says or an introvert or an extrovert or whatever, it's really just a crutch. A crutch. It's really a crutch to say hey, you know what I don't like to communicate, I don't like sales. So let me just say, instead of working at it, instead of stretching past my comfort zone I'm really horrible at small talk, I'm an introvert. Don't talk to me.

Speaker 3: 7:24

Yeah, you're absolutely right. And on the flip side, if you're an extrovert, even that sometimes can be not an advantage to think yourself that way, because a lot of extroverts, a lot of people, when I first speak with them, that consider themselves extroverts before they become clients, they'll say, oh yeah, I'm good with people, I speak well, I'm comfortable doing it because I'm an extrovert. But what they don't realize, the difference is that okay, yes, they're comfortable, but they're actually not a good speaker. They ramble a lot, they're not very clear in the way that they're explaining their points, they're not concise when they're explaining an idea. They're fine talking. It doesn't make them uncomfortable, but they're not actually good at it. And so it can kind of go both ways. Whether you're an introvert, an extrovert, however you label yourself, it's not really helpful. What's helpful is just very nakedly staring at what are your inadequacies, what can you get better at? How do you get better at it? And then putting in that time and effort. And I like what you said too about not baking it till you make it.

Speaker 3: 8:35

Sometimes people will start working on their speaking or their communication and they'll say, well, I don't know, this feels a little bit weird. I don't know if this feels like me. And the difference here, omar, I've really noticed is it's just unfamiliar versus familiar. So I was working with a client recently, very smart guy, he had a pretty successful service business, but he just wasn't the most, I would say assertive individual. He didn't present himself with the most confidence or the most authority, and so for him, we started working on some of his body language and so he was changing some of his body position, the way that he's sitting, the way that he's standing, the way that he's carrying himself. And when he first started he said Ty, this feels really weird, this doesn't feel like me, this feels kind of fake. Weird, this doesn't feel like me, this feels kind of fake.

Speaker 3: 9:28

And about a week in he came back in our next session. He said I kind of get this. Now I feel different and it seems like people are treating me different, and so it initially felt fake. You just weren't really used to. So it's always something that it's good to differentiate. Is this actually inauthentic, or am I trying to fake it till I make it? Or am I just learning something new? And then, once I do it a little bit more, it's going to feel a little bit more natural. And when it feels more natural it no longer feels fake or feels inauthentic, because now you're more comfortable, because you've had a little bit more practice. So that's body language, whether it's speaking, whether it's the way that you're explaining yourself, giving a presentation, no matter what you're learning. I would say stick with something for a little bit before you think that it's fake or inauthentic, because a lot of times you're just building the skill and that's part of the process.

Speaker 2: 10:17

Well also, ty, you made a valid point Like sometimes it can hinder a person when they say they're an extrovert Communication. A lot of it is listening and listening to your client, listening to your prospect, listening to the other person over. The person wants the client or prospect to know how much they know, without ever listening to what the problem of the other person is or how they can solve it. Yeah, the extrovert is going to be like rambling on and on hey, I know, because of who I am, I'm an extrovert. I'm here to tell you why you need this, why you're going to buy this, why I'm amazing.

Speaker 2: 11:15

And a lot of times that's like the complete turnoff, because it's like, but you're not hearing anything. I have to say You're trying to sell me shoes and I don't have any feet, but I know you need to buy it. I don't care what issues you have, my product you need. And that's where a lot of times people get the stereotypical pushy salesperson or the extrovert saying I'm an extrovert, I should be crushing it, I should be the sales manager, my company should be on top because of me, because they're not really communicating, because communicating is like tennis, it's a back and forth, but a lot of it. You just can't be serve, serve, serve, serve without letting the other person on the other side do anything.

Speaker 3: 12:11

You're absolutely right. And when it comes to the back and forth, the sweet spot that I found, if I'm trying to make a connection with someone, build a relationship or maybe it's a prospect I'm trying to win them over and try to make a sale I found an 80-20 is a good ratio, and that's 80% them speaking and only 20% me speaking, and so I've taught this to many other different types of people too. The most recent there was a gentleman that I was working with who was having problems on some of his sales calls, so speaking to those prospects, and so we watched part of it back and in the first 20 minutes he was doing more of the 80 or 90% of the talking and I was like I wouldn't buy from you either. For me it's usually the first three quarters of the call. It's all asking questions, getting to know the person, learning more about them, how can you help them, and so once he switched from being on the wrong side of the 80-20, immediately started closing far more people, because people actually feel like you care about them and the benefit is that you get to understand them, you get to learn more about them, you get more information from them, so it's really a win-win, and this applies to networking, this applies to building relationships and really any type of setting.

Speaker 3: 13:33

I remember I met a woman at an event it would have been a few months ago and she talked to me for probably 15 minutes about her aquarium like a like a fish tank with a bunch of stuff inside, and I know nothing about fish tanks. All I did was mainly listen, ask some questions, acted interested. I actually was genuinely interested, was curious, and then at the end of the conversation we exchanged contact info. And then at the end of the conversation, we exchanged contact info and she said that was one of the best conversations I've ever had. I feel like you're a really good conversationalist and I barely said anything. Right, but people like to talk about themselves and people like to feel interesting and feel important. And people like to feel interesting and feel important. Okay, and that same person that I'd met three months ago and we exchanged contact info was brought to me about two months later. She's like hey, I'm speaking at this event, can you help me out with it? Now, if I had spent that 15 minutes talking about me, not only would she not have connected with me as much, but she probably wouldn't have reached out and asked for help. Either would be my guess. So there's so many benefits to being on the other side and just doing a lot of the listening.

Speaker 3: 14:53

So, extroverts is a big, big mistake that you're making is to actually talking too much. And if you're an introvert, celebrate this, because you actually don't have to talk nearly as much as you think to get the results that you are looking for. So again, whether it's your sales call, you're trying to win someone over. You're trying to build a relationship with a new person, you're trying to connect with someone at an event or any type of setting. Try to be on the 80-20. You're on the 20% talking, 80% listening. The other person is talking 80% of the time and they're only listening 20%. So 80-20,. Try to keep that in mind. You're going to have much better results in your conversations.

Speaker 2: 15:38

So what you're trying to say is, when somebody goes to a chamber meeting, when somebody goes to a professional mixer sales meetings, sales presentations, business personal development workshop people usually love to throw up on the other person and tell them that they're Mother Teresa, but yet they're the Nobel Peace Prize winner and they want to tell everybody their accolades. And it's usually let me try to talk over the other person, just listen. That's the easiest way to build rapport.

Speaker 3: 16:18

For sure, and people don't really care about the accolades. To be fair, for sure, and people don't really care about the accolades we've all got some version of them right but people care more about, usually, your stories like they'd like to hear that you've struggled with what you're teaching in some type of way. That's why people seem to like to know that I'm not born a good communicator. It's like the personal trainer that's always been ripped their whole life. Somebody's trying to help you lose weight, but they've been shredded. They've been like 6% body fat their whole life and they're just a genetic freak. Are you like, oh, yeah, I want this person to train me. Or the person that was born into a wealthy family, teaching you how to make money? You're like, yeah, I don't know, versus the person who was born poor and built all their wealth from the ground up through the struggle. People connect with those stories a lot more than the accolades too. So, yeah, if you're gonna speak and you want people to actually resonate with what you're saying, I would also tell a story about how you are doing what you're doing, even versus those accolades. And going back to your listening points, I think this is really important.

Speaker 3: 17:33

Another tactical thing you can do is try to paraphrase back what you just heard the other person say. You've done this to me a couple times, omar. So far you said some version of okay, so what you're saying is X. So you've already been doing an exceptional job of that. I can tell you're a skilled listener. Now, if anyone is listening to us on this podcast, you can do the same and, before you respond to someone, try to paraphrase, which is stating what your understanding is of what the other person just said, stating that back to them before you respond, so you can say it sounds like. And whatever your understanding is. And the cool thing about this is they're either going to correct you or they're going to confirm what you're saying. So either way, you win, because if they're correcting you and your paraphrase was a little bit off you get to know exactly what they meant. If they correct you, same thing you get to know that is, in fact, what they were trying to say. So this is great to do, great to get into the habit of, and especially if you're trying to get a little bit more information from someone, you can use this Again. Same thing If you're in a negotiation sales calls, anything like that you can say it sounds like you're a bit hesitant because you don't think you'll have enough time.

Speaker 3: 19:01

You can label and paraphrase like that, instead of always asking questions Because they might say well, it's not that I don't have the time, it's actually this other thing we have a strong urge inside of us to correct people. So if I said Omar when we first got on here and I just kept saying Omar, you feel that urge inside of you Like, oh, that's not my name, he's saying it wrong. I want to correct him. It's Omar. And so it's the same sort of thing here. If you paraphrase you're a little bit off, totally, totally fine. You always win because you get to know exactly what the person meant, because you're going to get either corrected or confirmed. So test that out. You're going to be shocked at how much of a difference that makes and how much you can uncover from other people when you do this well, that's a great way to build rapport, because you're like oh my gosh, ty gets me.

Speaker 2: 20:08

He's a great listener. And also, here's another thing, and I've used this technique they don't call me Omer, but they do call me another Hispanic name a lot of times Oscar, oscar, oscar, not that I'm Oscar the grouch and then, through this sales presentation or whatnot, or even just meeting somebody, and they're like okay, oscar. And then finally I'm like no, no, my, I'm Omar. But you, if you, if you prefer to call me Oscar like why didn't you ever correct me? Or or why don't you correct me? It's no, because I'm here for you. Your issue is more important to me, your problem is more important. This isn't about me, this is about you. And people are mind blown because, wow, because you're being in service. Heck, if you can call me whatever you want to call me, but if we're building, why am I going to stop you? You know it's, I didn't give myself that name, my mom did, or my grandparents, so it's literally not that important In the grand scheme of things. And if you kept on calling me that, like for the first five, ten minutes. But we're building rapport and it's a great episode.

Speaker 2: 21:33

So what, if anything, people can say, hey, it's a drinking game. Every time he mispronounces my name, have a, have a shot. And because, in the grand scheme of things, we want to correct people, because we want to feel like acknowledged, and that's where the person Well, well, I've got two degrees in communication or who cares? In the grand scheme of things, we all have certificates, we all have diplomas, but communication and that's why you're a master of it and, yes, I knew you would pick Most people don't. The art of negotiation or the art of rapport is, yes, once in a while.

Speaker 2: 22:23

Now, the problem is, is a lot of people. Well, let me repeat word for word what ty says. Eventually you're gonna be like what's this? Is this guy a robot? But, yes, if, if you do, hey, so what you're saying is oh, no, I get it, is this what you mean? And you, you paraphrase wow, he's not trying to sell me, he doesn't look at me like a checking account, because a lot of people they don't understand. They just want you to buy people. People were looking for profits, the pro fit and chasing instead of other profits. Just listening, the other person might have an amazing story that you just missed out on or you screwed up that meeting, that you know you. To me I've always said you're one meeting away from changing your life, changing your greatness. How about that one meeting? All you, all you did was step all over the person's conversation and you left that person with a bad taste in your mouth. That person's not going to do business with them, much less partner with you or refer you to business.

Speaker 3: 23:36

That's an excellent point and this is something that everyone can start practicing. If you're listening to this, in your next conversation, just try to have a higher level of intention. We say intention because it's not that you're not capable of this, it's just that you're not thinking about this nearly enough. Okay, so you're going to feel that urge to jump in. You're going to feel that urge like, oh, I have something to say about that, but they're not done. Oh, I want to say this, oh, I have something similar. So you're going to feel that urge, but I want you to just notice the urge but hold back.

Speaker 3: 24:14

This is why paraphrasing is such a good tactic, because it forces you to listen better. You can't actually paraphrase what someone said if you're not listening really closely Very hard to do if you're only half listening and it stops you from jumping in right away. If you have to paraphrase and listen first, then you can't actually jump in with your own thoughts and your own point. And even me now in certain conversations, I feel like I have to hold myself back in some of those settings, especially when we're talking about communication in a group setting. I have so many things to say my favorite topic. I could talk about it for days. But I have to realize that that is not a podcast where the whole goal is to ask questions and talk about communication. The main goal is connecting with those people, making them feel valued, making them feel heard, making them feel appreciated. If I can and to me that's sometimes the greatest gift that you can give others is giving them that higher level of intention and attention when you're speaking to them well, everybody.

Speaker 2: 25:28

it's usually the opposite way, ty, because, think about it, you, you're talking to a co-worker, you're talking to even a friend and they're like, oh you, you know what? I spent the week in Vancouver. It was so amazing. But instead of listening to their experience, I'm like well, ty, I went to Vancouver a couple times. Did you do this, this, this, this and this? It's like why am I uncertain myself?

Speaker 2: 26:05

We all want to be likable. The person's not going to be like, oh my gosh, that's amazing, you did all that. No, they're going to be like this guy's not even listening to me. This is my conversation, this is my moment, and you're ruining it because you want to be like mr travel agent and go well, I've been there, did you do this? It doesn't matter, just listen to the person. And if they, they ask because I I always see it all the time with people.

Speaker 2: 26:38

I guess, being a former journalist, I always like dipping into conversations and that's like the biggest pet peeve because it all, you see it too all the time right, uh, two people are talking and or one person's talking to a small group and the person cuts them off. It's like well, if we want to communicate, if we want to be likable. How is that going to be likable? You're thinking you're connecting with them, but instead you're pushing them away, because talk about a disconnect I just had.

Speaker 2: 27:13

I'm just trying to tell you, I had this amazing experience and you have to cut me off and it's like you know you, that's one of those moments that you just want to. You know, I don't want to be Mr Rogers or I don't want to be Mr hey, I'm the communication guy Because you know, when it comes to personal development, business development, you don't have to be pushy. If somebody wants coaching, they'll go to you or they'll ask you, but it's like you just want to sometimes grab a person and go. You just ruined that person's moment, and that's why you're horrible at sales is because if you're doing that to your co-worker or you're doing that to a friend, I'm pretty certain you're doing this to your prospect and to your clients.

Speaker 3: 28:05

This is a really good topic to talk about, because a lot of people are shooting themselves in the foot and holding them back from growing the business, from advancing in their career, because of things like this, things like this. So I'd recommend, if you're listening to this, one thing you can do is record, whether it's a video call or a phone call, some type of meeting, something like that. You can even record yourself practicing speaking. But if you can record yourself and see what you are doing or get feedback from someone else who's around you, often you're probably going to be pretty surprised at what you notice or what others are noticing the amount of people I work with that are surprised at something that they're doing, whether it's what they're speaking, whether it's their listening, their body language.

Speaker 3: 28:55

You first have to know what you're doing wrong, because oftentimes you can get caught up. You're in business or you're in your career and you're saying, well, I'm just not getting very good leads or very good prospects. Or my co-worker says this, or my boss is this way X, y, z but a lot of times you're making all these sorts of little mistakes and you're thinking, well, I'm pretty sure it's all these other people I work in a toxic workplace or my business, for whatever reason. I'm always getting those lower quality types of people coming to me and both of those things might be true. To be clear, you could be in a toxic workplace, you could have lower quality leads coming to you, but there's always more you can do to change.

Speaker 3: 29:47

So I'd say probably 90% of the clients I work with, once we finish the programs, they'll always say some version of I am surprised at a lot of the things that I was doing. I'm surprised at a lot of the things that I was doing and I'm surprised that they were fixable. So one of the best things you can do for yourself is learn more about what you're doing, right and wrong. So if you're recording yourself in any type of context and listening and watching to it back, that's going to go a very long way. Just finished working with a woman and she's doing different things with her voice that were making her sound a lot less credible. So she felt very confident. She knew her stuff when it came to her business, but she was doing different things with her voice where she'd sound a little bit unsure, so she'd be, using a lot of filler words.

Speaker 3: 30:49

We all know the filler words, the ums, the uhs. She had no idea she was using them and then she'd do things with her voice in certain situations, the more important situations. So, for example, saying the price or talking about the program, the times when you want to sound very assertive and very sure of yourself. She'd do things like she'd get a little bit quieter, so she'd be speaking loudly, but then she'd get quieter during the more important parts and it sounded like she was less sure of herself. She'd also do things like she's going up in pitch a little bit at the end of the sentence. So it sounds like the price is $5,000 and it's going to take three months. So notice there how I'm starting at this pitch and then I'm going up to this pitch. So it kind of has that question sounding tone. And now that's easy enough to fix if you know how to train it. You practice either keeping your pitch the same or going down in pitch. But if we hadn't started working together and she could have found this out on her own by recording, she would have had no idea and 90% of the calls that she was having were absolutely flawless, but then a small part of those calls, she'd be doing these weird little things with her voice, because it's quite common.

Speaker 3: 32:20

If you're listening to this, you probably feel or maybe you have felt just a little bit nervous. When you have to speak about some of those more important things, right, you're confident talking most of the time. Now you got to talk about your price or the timeline. You got to talk about certain parts of the program. You got to pitch yourself, sell yourself, and for some of us that feels a little bit uncomfortable at times. Right, and when it feels a little bit uncomfortable or we're a little bit nervous when we're talking to a really important person, that's usually when these little voice things can creep up and they can happen. So maybe the ums come out more, or you're getting quieter, which makes you sound less sure of yourself, or you're going up in pitch so that you sound like you're questioning.

Speaker 3: 33:08

So all these things make a big difference. Right, it's all about how other people perceive what you're saying. If I was doing all of those things and I said this is really important, you should all listen to this, you should all try this, you're probably not going to take me seriously either. So I would highly recommend. You don't have to work with a coach. You can, for sure It'll be faster. But even just recording yourself and listening, especially in those important situations, you're going to be surprised at some of the things you do and, fortunately, every single thing. When it comes to your communication, whether it's your body language, your voice, your words, how you're explaining yourself, everything is fixable.

Speaker 2: 33:56

Well, hi, filler words, and especially when you talk about pitch around your price, man, that's like major to me and to, I'm sure, most people. Talk about lack of confidence. Yeah, if I'm going through all my pitch sounds flawless. You know, I've got to tell you for this for only 12 months. The price, um, if I hesitate there, uh, or or if I'm like the price is $5,000. Whoa, he hasn't. This guy's trying to rip me off. It should be a lot less. Or he has zero confidence.

Speaker 2: 34:48

Or imagine, you know you're flying on a plane and air pocket turbulence and the pilot's like, well, hopefully, know, uh, yeah, everything's, everything's fine, uh, we'll be out, uh, we'll be out of this in a couple minutes. And but you're right, a lot of people don't understand that they that's the way you're communicating. We, we want that confident person. We want that plastic surgeon, that brain surgeon, the cardiovascular expert, whatnot to be flawless, to have confidence. You don't want them stammering, you don't want them. Uh, this is what we're going to do every step, this is how i're going to do every step. This is how I'm going to do it.

Speaker 2: 35:43

Fine, but yet a lot of people too. It's subconscious, because if you don't believe in yourself, if you don't believe in your product, it's going to show up. You might think it's subconsciously, but yeah, right there, when you said your client, whenever there's hesitation, that means something deep down inside. You're like maybe I should lower my price, maybe it's me, maybe they're not buying from me. And a lot of times too, that's where, like what you said earlier, people, it's harder to say there's something I'm doing.

Speaker 2: 36:24

It's easier to say, you know what, not everybody's getting the same leads I'm getting. It might be coincidence or whatnot, but my leads are not as strong as the guy that's successful. My leads are not as strong as the guy that's successful. I would love to see him close the same amount of deals with my leads. Because, man, it's hard to look in the mirror and go there's something that I need to fix. It's always easier, you know, because that requires vulnerability too. You know, because that requires vulnerability, to say, because I mean, that's the come to Jesus moment, ty, is when I do hire you, the prospect or client that's saying, yes, I want, I need to fix my problem. Because a lot of times, being an owner for 20 years, I saw plenty of fellow business owners it's my location, it's this, it's that variable, because, man, it's always tough to say, and in everything but everything pretty much, is communication, communication is sales, communication makes the world go round. But it is a lot harder to say Ty, I need help.

Speaker 3: 37:47

It's not my leads, it's not my location, it's not my product, it's me, it's my delivery yeah, it's not always easy to hold up that mirror, especially when the way that you've been communicating has got you to a pretty good point in your life and maybe you've never had to really think about it before. So you kind of just dismiss it and you're like, well, I've always been a pretty good speaker. You know, I would sometimes give presentations at work back in the day and sometimes people would say they were pretty good. And growing up my mom always told me I was a good speaker and I don't really get nervous around people. So, yeah, no, I don't think it's my communication.

Speaker 3: 38:33

And sure, you maybe got to this point in your career, your business, speaking that way. But now you have to level up the way that you're communicating in order to level up in those other areas of life. And a lot of times those will be the people that will come to me. They'll say, okay, I've got to this point. And a lot of people I work with aren't really like I was growing up, where they were just terrible, shy, awkward, struggling miserably. A lot of times it's professionals or business owners, entrepreneurs, that are saying, okay, I've got to this point, but now I'm having to speak to more important people, people that are higher net worth, higher pressure situations, maybe bigger presentations, bigger speaking engagements, and then now to keep advancing, to keep moving forward. I have to become better for that next stage, for that next level, and so that is a very key realization. The sooner that you can come to that realization the better, because there's always that next level and typically, if your business or your career is a little bit stagnant, communication can be the secret sauce to help you keep moving up, keep moving forward. Unless you've mastered your body language, you've mastered the way that you're explaining yourself, you've mastered all of your word choice, everything to do with your voice, then there's going to be room for improvement. That's really going to help in your professional life, and the side benefit is that all of the same things tend to help in your personal life as well.

Speaker 3: 40:12

So I actually just finished with a client today. It was her last session. We did a wrap-up session earlier this afternoon and she had said well, I know we did this for professional reasons, but one thing I didn't realize was that it actually helped my relationship with my husband, and I have three boys, and even just being more clear and concise with how I'm explaining things to them. She was like surprisingly, it's actually made my communication at home a lot better too. So not saying that I teach communication for marriage and children, but when you can think about it like that, what a good investment to make in yourself if you can have all of your interactions being more clear, more concise, people understanding you more, you understanding others more. And the clear and concise is definitely a big one for a lot of people because if they don't understand you or if your point isn't very clear, if you're talking for too long or not talking enough, then there's going to be a lot of misunderstandings, miscommunication, wasted time back and forth, usually arguments that could happen. So even just being a little bit more concise, I'll give you a practical tool that the audience can use. So if you're listening to this, I'll give you a practical tool that the audience can use. So, if you're listening to this, it's a framework you can start using.

Speaker 3: 41:40

Very simple to follow. There's three steps. It's PRP, which stands for point reason point. Okay, super simple. So somebody asks you a question. Start with your point. What's the main point? The main message. One sentence, right, your main point. The main message. One sentence right, your main point. Then the reason or the reasons why you believe that point, and then you end by restating your point again, just so it's super clear to everyone listening. So, point, reason point. For example, if somebody is talking about, let's say, you're at a meeting or somebody asks, somebody asks, hey, what's the best option, what should we do here? Your point would be X is the best option. It's the best option because and then you list your reasons and you end by saying that's why X is the best option.

Speaker 3: 42:36

Okay, so you can really answer almost any type of question or explain any type of point in this way and even just thinking of okay, what's my main point here? I'm going to say that first, so super clear, and I'm going to end with it too, so people remember it, because we remember and respond to the things we hear last. Okay, so we're starting and ending with that point and we're giving the reasons in the middle. You can even give an example or a little story to support your point if it needs it, but starting and ending with that point is going to make a big, big, big difference. It's going to help you shorten a lot of your explanations and it's not only going to be easier for you to explain, it's going to be much easier for others to understand you.

Speaker 2: 43:23

What I love about that, ty, is personal as well as your business. Clearly, start using that tool for business, and when you start closing more deals, when you start building rapport, when you start communicating to me, everything's. If you're in, you're becoming more confident because it's actually working. You're gonna start implementing that in your personal life, with your children, with your spouse, if you're single, meeting new people, meeting new women, males, whatever and the one thing that the world needs more of is better communicators, because the lack of communication is a kryptonite that's holding back a lot of people.

Speaker 3: 44:40

It really can hold you back personally and professionally. Yeah, it's an excellent point, and I noticed even before I became a coach, once I really started digging into communication and learning about all these different things, the way that my career grew, my social life grew. I was now getting the relationships and everything that I wanted. It's pretty transformative in a way that typically is shocking for people because it's not something that is thought about all that often. A lot of the people that I work with they'll say, well, yeah, I didn't necessarily think about this like every day. I thought, hey, I want to make more money. I thought, hey, I want to advance my career. Hey, I want to be better at this. But it's not necessarily something that people are laying awake in bed at night thinking I want to be a better communicator. But being a better communicator will help you with the things that are keeping you up at night, right, stressful discussions, tough conversations with people, work problems, business problems. It can really be the catalyst to help with all those different things.

Speaker 3: 45:54

One of the things we measure when I coach people is their stress at work when they start versus the stress at work when they end, and it's pretty significant. We get them to measure just based on their experience one to 10. And on average, I'd say people usually start around a seven and eight type of stress, might be a nine, 10 if it's really bad, and then when they end, on average it's usually about a three or a four. Now, keep in mind I haven't done anything to change their workload. There's nothing that I can do to give them less work or give them better leads or help their boss treat them better. There's nothing I can actually do that way. But what I do is just give them the communication tools to handle all of these situations better.

Speaker 3: 46:44

And when we think about it, a lot of our stress comes from people. Right, yeah, there's stress because we have a lot of work to do, but most of it is really derived from people, interactions, conversations. What are they going to think? Oh, I got this coming up. Oh, this person said this to me.

Speaker 3: 47:06

And so the reduction in stress comes from them being able to not only show up better, speak their mind more clearly, people understand them more, but they also feel a lot more confident in situations that they sometimes felt a little bit nervous in before, a little bit worried about, and even having the tools to have a difficult conversation and have it go smoothly, no matter what it is that can alleviate a lot of stress of stress. So that's probably one of the things I'm most proud of is being able to impact the quality of life. When somebody shows up to work, shows up to their business or their career and just feel better about the way that they're presenting themselves, speaking in these situations and changing how other people respond to them based on the way that they're communicating, based on the way that they're communicating.

Speaker 2: 47:59

Well, it helps every aspect mind, body and spirit. Think about it If somebody's up at night because they're all bent and twisted, because they're like, how do I communicate this? How do I present this? There's such and such. In any situation, any scenario, a person's going to lack confidence. They're going to focus on that instead of focusing on things that really matter Money-making, activity, prospecting, marketing and you know, I mean to me it's a no-brainer. Communication does make the world go round. And clearly, where do we buy the elite communication skills book? Because I don't care if you're struggling, I don't care if you have a business, if you don't have a business. This can help master communication and put you on a different level, professional as well as business.

Speaker 3: 49:15

Yeah, I appreciate that the book can be purchased on Amazon. There's an audio version, there's an e-book version, but I think there's enough books and audiobooks out there at this point. So, even though obviously the book is very valuable I spent a lot of time writing it I'd like to give something that's going to be actually more valuable to your audience, to your audience, and it's something really just to say thanks for listening to the episode. Omar, you've done such a good job with the podcast and I really admire all the work that you put in, the way that you show up for your audience. You've done over 150 episodes at this point, which is very impressive, so you've inspired me and, with that said, I'm going to give a gift, a little bit of a gift, to your audience, and it's what I call the CEO Communication Kit.

Speaker 3: 50:04

So there's two parts here to this kit. The first part it's a course called Speak Like a Confident Leader in 7 Days. So it's a course that also gives you action steps to follow so that you can improve day by day and speak like a confident leader. This is really for the type of person who they know that they have more potential in them than what they've been showing the world and they know that deep down they want to be a stronger, more confident leader in their work and in their business. But they just don't feel as confident as they'd like in some of those higher pressure situations or when they're put on the spot and they just don't feel like they're quite showing up and communicating in a way that gets them the results that they want. So that's the first part of the kit, is a course called Speak Like a Confident Leader seven days.

Speaker 3: 50:58

And now the second part of the kit. It's called the Secrets to CEO-Level Presence. So if you're listening, I'm going to teach the Secrets to CEO-Level Presence to you on a free one-on-one coaching call. And again, this is just my way of saying thank you for listening. So if you want to, number one, work on your CEO level speaking and then, number two, develop your CEO level presence, I'll personally work with you for 60 minutes because you're a listener of the show, so that you can command respect before opening your mouth when you speak, and then, when you do open your mouth to speak, you speak at your best and you make the most of the opportunity.

Speaker 3: 51:42

So if you want this for free, you can go to my Instagram or LinkedIn, which is at Ty Hosgen. I'll spell that out it's T-Y-H-O-E-S-G-E-N. I'll say it again, because the last name is a little bit tricky T-Y-H-O-E-S-G-E-N, and just message me the word CEO24. That way I'll know that you came from this podcast and I'll send everything over for free. We'll book that call, just as my way of saying thank you. And so, once again, that's the CEO communication kit. You'll message me the word CEO24 on Instagram or LinkedIn at Ty Hoskin, and I'll personally send everything over to you.

Speaker 2: 52:30

And Ty now, do you do just one-on-one coaching, or do you do group coaching as well, or all the above?

Speaker 3: 52:40

All of the above, so it's one-on-one. And then I'll do some group coaching, I'll do corporate trainings, speaking engagements, and I would say the one-on-one would be if you're the type of person that wants customized training, you want to make progress as quickly as possible. That's usually the most effective way, just because then we can really tailor everything to you. So I would say, depending on the type of person, there's going to be something for you. Even if you can't afford anything right now, you're like, hey, I'm just getting started, at least take advantage of the CEO communication kit. There's going to be lots of good stuff in there for you. And because you mentioned the book, I'll actually throw a free copy of the ebook in there as well.

Speaker 2: 53:25

Awesome Talk about being in service, ty, absolutely, absolutely. So the best ways to find you are through LinkedIn, as well as Instagram Ty Hojan correct, correct as well as Instagram, ty Hojan correct, which I'll definitely put on the notes of my podcast. I've got to ask you something, ty. This is the final question, because we live in a TikTok society and people need to go back to hashtag winning and watching their Netflix instead of working on themselves. What do you tell the person? Or what words of wisdom, just for a nugget that you have here? Person that's just like hey, you know what? I'm an introvert. I tried communicating. I can't communicate. I'm just socially inept. I can't communicate. I'm just socially inept. I can't do it, ty. I'm lost. I'm horrible at sales. I'm horrible at marketing. I can't even buy myself a date. How can I possibly change this around? Is there a way of changing this around?

Speaker 3: 54:44

Yeah, if you're that person and you're listening, I've definitely been there. I've definitely been there. I remember the days when I first graduated university and entered the professional world and I was afraid to ask somebody about their weekend. And so I remember just being so awkward and so shy to throw up before meetings with the team, sometimes when I didn't even have to speak in those meetings. Just the chance of having to speak made me so nervous that I'd get sick before those situations.

Speaker 3: 55:18

So I definitely understand where you're coming from and I would say you have full control. And not only do you have full control, it's your responsibility to get better. It's your responsibility because you are capable of more and you're doing yourself a disservice by not putting in the effort. Now, fortunately, if you actually know how to practice and you know what to do, just doing a little bit each day, you can make progress much quicker than you think. So one thing you can do really quick is just experiment a little bit with your body language. You don't even have to speak yet. Just try shifting things like your posture Sit up straighter, put your shoulders down and back, put your head up, hands at your sides no hands in pockets, none of that and just hold that body position, whether you're sitting or standing. Keep that strong, confident body language as much as you can for the next week. Don't worry about your speaking or anything else, just see how you feel.

Speaker 3: 56:30

Body language is one of the simplest things to start with, and there's a whole bunch of science that I won't get into, but there's a whole bunch of science on how it not only changes the way how other people perceive you, it also changes how you feel, and so if you do this, you'll start to notice oh, I feel different, people are treating me a little bit different, and then that will be the seed that we plant for you to know hey, this is possible. This little change had these little results. There's no reason that other changes can't produce other results. So start there. Totally understand where you're coming from.

Speaker 3: 57:12

Do a little bit of body language. You'll start to notice some results and then just do a little bit at a time. You can start by watching some videos on Instagram or my LinkedIn. Pick up little tips, just try a little bit at a time. You can start by watching some videos on Instagram or my LinkedIn. Pick up little tips, just try a little bit here and there, and if you do that, you'll be surprised and shocked at how much you can improve.

Speaker 2: 57:33

Thank you. Thank you for your time, thank you for being in service, thank you for all the nuggets of information. Either we're growing or we're dying. We're not stagnant and what you're doing, you're actually helping. A lot of people just strive to be a better version, to be the person that they were always meant to be, to be the person that they were always meant to be. And I got to say thank you, thank you for being on my show. It really means a lot that you took the time out to inform, educate my audience.

Speaker 1: 58:14

Thank you, Todd. Living inside of your purpose. What if it did work? Right now you can make the choice to never listen to that negative voice no more. The hardest prison to escape is our own mind. I was trapped inside that prison all for a long time. To make it happen, you gotta take action. Just imagine what if it did work world.