The UpFlip Podcast

135. How Two Broke College Kids Started a $1.2M/Year Clothing Line

June 14, 2024 UpFlip
135. How Two Broke College Kids Started a $1.2M/Year Clothing Line
The UpFlip Podcast
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The UpFlip Podcast
135. How Two Broke College Kids Started a $1.2M/Year Clothing Line
Jun 14, 2024
UpFlip

Caleb Weidner co-founded 4610 Apparel from his college dorm room and now has an incredibly successful Christian clothing line. He sits down with Ryan to share his journey of starting the business with his roommate on a shoestring budget and building it to $1.2M/year.

Caleb opens up about what makes the brand special, how they tested the market, and the sharp marketing moves they achieved using TikTok. Caleb also talks about how building quality connections is crucial for obtaining customer loyalty.

Tune in to hear how 4610 Apparel grew from a dorm room project to a thriving business, showcasing the power of passion and authenticity in the apparel industry.   

Resources: 

Connect with UpFlip:

For more insights to start, build, or grow a business, check out the resources on UpFlip.com or head to the UpFlip YouTube channel to see more interviews with business owners and experts.

Thanks for listening!

Show Notes Chapter Markers

Caleb Weidner co-founded 4610 Apparel from his college dorm room and now has an incredibly successful Christian clothing line. He sits down with Ryan to share his journey of starting the business with his roommate on a shoestring budget and building it to $1.2M/year.

Caleb opens up about what makes the brand special, how they tested the market, and the sharp marketing moves they achieved using TikTok. Caleb also talks about how building quality connections is crucial for obtaining customer loyalty.

Tune in to hear how 4610 Apparel grew from a dorm room project to a thriving business, showcasing the power of passion and authenticity in the apparel industry.   

Resources: 

Connect with UpFlip:

For more insights to start, build, or grow a business, check out the resources on UpFlip.com or head to the UpFlip YouTube channel to see more interviews with business owners and experts.

Thanks for listening!

Background
Getting the First Orders
Getting a Mentor
Mission Driven Business
Contest Announcement
Marketing
Unique Strategies to Get Views
Designs
Growth as an Entrepreneur
Fan Blitz Questions
Ryan's Takeaways