AIBP ASEAN B2B Growth
The AIBP ASEAN B2B Growth Podcast is a series of fireside chats and interviews with business leaders in Southeast Asia focused on growing B2B businesses in the region. Each episode will feature a company which is rapidly growing their business in the region and will cover topics such as Business Strategy, Sales & Marketing, Enterprise Technology, Innovation and Financial metrics. Connect with us to learn more: https://www.linkedin.com/in/aibp/
AIBP ASEAN B2B Growth
Big C: Overcoming Legacy Systems for Online-Offline Retail Integration
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AIBP
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Episode 50
Guest: Surachai Hirannitichai, EVP - Digital Technology & Transformation, Big C
In this episode, Khun Surachai Hirannitichai, EVP of Digital Technology at Big C, shared the company’s digital transformation journey on the AIBP B2B Growth Podcast. Big C is modernizing its retail systems by integrating legacy and new digital infrastructure, focusing on omnichannel capabilities. Key innovations include an AI-powered delivery model, enhancing truck utilization and last-mile efficiency, and using AI for demand forecasting and loss prevention. Big C is adapting to changing consumer behavior, catering to both online and offline shoppers, and planning to implement hyper-personalization and generative AI in future operations.