Denoised
When it comes to AI and the film industry, noise is everywhere. We cut through it.
Denoised is your twice-weekly deep dive into the most interesting and relevant topics in media, entertainment, and creative technology.
Hosted by Addy Ghani (Media Industry Analyst) and Joey Daoud (media producer and founder of VP Land), this podcast unpacks the latest trends shaping the industry—from Generative AI, Virtual Production, Hardware & Software innovations, Cloud workflows, Filmmaking, TV, and Hollywood industry news.
Each episode delivers a fast-paced, no-BS breakdown of the biggest developments, featuring insightful analysis, under-the-radar insights, and practical takeaways for filmmakers, content creators, and M&E professionals. Whether you’re pushing pixels in post, managing a production pipeline, or just trying to keep up with the future of storytelling, Denoised keeps you ahead of the curve.
New episodes every Tuesday and Friday.
Listen in, stay informed, and cut through the noise.
Produced by VP Land. Get the free VP Land newsletter in your inbox to stay on top of the latest news and tools in creative technology: https://ntm.link/l45xWQ
Denoised
HPA Tech Retreat: AI Editing & Next-Gen Production Tools
In this episode of Denoised, Joey shares his first-hand experience at the Hollywood Professional Association (HPA) Tech Retreat, including his participation in a live AI-assisted editing challenge. Joey and Addy break down what makes HPA unique in the M&E space, the innovative AI editing tools Joey tested under pressure, and the cutting-edge tech on display in the Innovation Zone.
Key topics covered:
The unique networking environment at HPA Tech Retreat
Joey's "Live without a Net" AI editing challenge
AI tools tested: Claude, Perplexity, Strada, Eddie AI, ElevenLabs
Innovation Zone highlights: Quickture, Strada's peer-to-peer technology
Virtual production updates from Lightcraft, B&H Studio, and PlatePros
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Get our free newsletter covering the latest news and tools in media creation, from virtual production to AI and more:
https://ntm.link/vp_land
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📺 MORE VP LAND EPISODES
From Europe to Hollywood: Inside VFX Production with TRIXTER's Christina Caspers
https://youtu.be/hejWSL36btg
AI Filmmaking Hackathon, Reuters' AI Copyright Victory & Stability AI’s Hollywood Move
https://youtu.be/OiHmkUYgNBQ
The Best (and Worst) AI Commercials at the Super Bowl. Plus, Will the Oscars Require AI Disclosure?
https://youtu.be/TSdpEdtHH7A
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📝 SHOW NOTES & SOURCES
HPA Tech Retreat
https://hpaonline.com/event/2025-hpa-tech-retreat/
Claude
https://www.vp-land.com/p/claude-ai-can-now-control-your-computer
Perplexity AI
https://www.perplexity.ai
Strada
https://www.vp-land.com/p/strada
Eddie AI
https://heyeddie.ai
ElevenLabs
https://ntm.link/elevenlabs
Ideogram
https://www.vp-land.com/p/newsletter-feb-18-9df5
Quickture
https://www.quickture.com
Lightcraft
https://www.vp-land.com/p/lightcraft-at-nab-2024
B&H Studio
https://www.bhphotovideo.com/find/shared/b2bHub/theStudio.jsp
PlatePros
https://www.vp-land.com/p/plate-pros-at-cinegear
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⏱ CHAPTERS
00:00 Intro
00:38 HPA First Impressions and Conference Structure
05:05 "Live without a Net" AI Editing Challenge
08:02 Live AI Editing Tools and Workflows
09:50 Eddie AI
11:00 Claude AI
13:35 Perplexity AI
16:00 Prompting with AI Tools
20:40 ElevenLabs and Descript
23:35 ChatGPT Deep Research
24:34 AI News Highlights from HPA
25:25 ChatGPT Operator
26:28 Ideogram
28:04 Twelve Labs
30:50 AI Tool Trends Prediction
32:15 Quickture
34:54 Traditional vs. AI Video Editors
36:17 Strada
38:42 Virtual Production at HPA
39:10 PlatePros
40:10 Lightcraft
