Vanguard Vaccination Project
Safe, effective COVID-19 vaccines are available and increasingly accessible, but vaccine hesitancy and resistance are profound barriers to achieving effective levels of vaccination. Unless we effectively address hesitancy and resistance, we will face resurgences of the disease, causing needless suffering and death – as well as social, educational, travel, workforce productivity, and economic disruptions. Leaders of companies and organizations across the country can play an important role in encouraging vaccinations within their organizations and communities. In collaboration with Global Vaccination Advisors, the Vanguard Network will play a critical role by providing tailored communications strategies and content for leaders of companies and nonprofits.
Vanguard Vaccination Project
Motivate Your Audience: What Psychographics Tell Us
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Global Vaccination Advisors and The Vanguard Network
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Season 1
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Episode 4
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Understanding your audience, and using language that resonates with them, is important in any communication -- and critical when it comes to vaccination. Psychographics expert Casey Albertson of PatientBond, demonstrates how to motivate behavior, from "self achievers" to "willful endurers."