The Josh Boone Show

#19: Sam McNerney – Ukraine, Russian Propaganda & Information Warfare

Episode 19

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Today Josh speaks with Sam McNerney on the Russian invasion of Ukraine.

Some of the topics we dive into are:

  • The geopolitical reactions and support of Ukraine.
  • Putin’s mental health and motivations behind the invasion.
  • Russia's political and economic future.
  • The prospects of WW3.
  • How Russia and Ukraine are both using propaganda as part of information warfare.
  • The differences between Russian and American oligarchs.
  • And much more.


Sam McNerney is an applied behavioral scientist, market researcher, and brand strategist based in Brooklyn, New York. He has worked with brands such as Walmart, Procter & Gamble, and CitiBank.

As a writer, he has interviewed business and academic leaders including Arianna Huffington, Andrew Yang, Jonathan Haidt, and Charles Murray – and his essays have been featured in publications like The Washington Post, Psychology Today, and Scientific American.

Connect with Sam:

Music by Kirby Johnston – check out his band Aldaraia on Spotify