The Josh Boone Show
Raw, long-form conversations with world-class entrepreneurs and undiscovered thinkers on purpose, society, and the nature of reality.
Over 2 to 4 hours, we dive into their entrepreneurial journey, adversity, mental health struggles, self-development, and how it shaped their worldview and sense of purpose.
The Josh Boone Show
#24: Rishi Rawat – Intuition, Specialization & Buyer Psychology
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Josh Boone
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Episode 24
Rishi Rawat is the founder of Frictionless Commerce. As a world-class expert in buyer psychology and conversion optimization, Rishi has spent the past 13 years laser-focused on running marketing experiments that help eCommerce brands remove friction and massively increase sales.
In our conversation we dive into:
- Self-awareness as a superpower
- Intuition versus empirical data
- Delegation and installing your operating system into a team
- Busyness, laziness, and essentialism
- Specialization and the pursuit of excellence
- The placebo effect, gossip, and evolutionary psychology
- External and internal realities
- Consumerism and ethical marketing
- and much more...
Connect with Rishi:
- Website: frictionless-commerce.com
- LinkedIn: @rawatrishi
- Subscribe to Rishi's channel on YouTube
Music by Kirby Johnston – check out his band Aldaraia on Spotify