In episode 14 of this season’s Digital and Dirt podcast, Stephen Lease, CEO of goodr, joins Ian Dallimore to discuss his career path as an entrepreneur, the culture of goodr, and the company’s unique Out of Home campaign in Carl, GA. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here- Programmatic.lamar.com

00:00 - 7:09 Stephens journey
7:43 - 11:42 Soultion of goodr
11:43 - 16:42 Culture & creativity
16:43 - 17:48 Favorite glasses
17:50 - 19:23 Glasses naming process
19:24 - 20:52 Growing the brand
20:53 - 22:53 Collaborations
22:54 - 24:55  Brand activations
24:56 - 27:00 Stephens Job
27:01 - 39:10 Importance of culture
39:11 - 44:30 Lamar x goodr OOH campaign