In Episode 14 of this season’s Digital and Dirt Podcast, Ian welcomes Robert Gottlieb, President of Marketing at FOX Sports. To Learn more about this episode, check out Lamar's blog linked here - programmatic.lamar.com/posts/robert-gottlieb

00:00 - 03:42 Introducing Robert Gottlieb 
03:49 - 05:30 The Film Industry 
05:35 - 08:09 Creative Mindset in Advertising 
08:13 - 09:47 Sharing Both the Personality and Team in Sports Marketing 
09:59 - 16:03 Capturing New Fans 
16:10 - 19:01 Competitive Nature and Prime Time 
19:11 - 23:10 Evolution of Advertising and Its Impact 
23:20 - 28:41 Importance of OOH 
28:22 - 31:21 NFL 
31:27 -  34:06 Selling Ads- Pregame & Postgame  
34:30 -  41:04 Evolution of Sports Experience- Where Is It Going?
41:11 - 42:16 Thanks Robert