Gearing up for our season
We delivered for shops this summer
Why we are the best choice
What we have
What to do if you want to learn more
Be sure to email your questions to podcast@workstand.com. We read all emails sent and we look forward to hearing from you.
If you're a Workstand client with questions about your subscription, email support@workstand.com or call 303-527-0676 x 1. If you are not currently a Workstand client with questions about how our programs work, email info@workstand.com.
Find Us on LinkedIn
Ryan Atkinson, President + Co-Owner
Suzie Livingston, Marketing + Communications
Mark Still, Business Development
We also publish Around the Workstand on our YouTube channel if you'd like to watch while you listen. Here is our Around the Workstand playlist.
If you have any questions about the topics discussed in this episode of Around the Workstand or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email mark.s@works...
Ryan has a cool trip planned with friends on the Aquarius Trail hut to hut next week. 6 days in Southwest Utah with Nebraska friends and no logistics work required.
June retail sales PeopleforBikes
August ecommerce results from Workstand
Be sure to email your questions to podcast@workstand.com. We read all emails sent and we look forward to hearing from you.
If you're a Workstand client with questions about your subscription, email support@workstand.com or call 303-527-0676 x 1. If you are not currently a Workstand client with questions about how our programs work, email info@workstand.com.
Find Us on LinkedIn
Ryan Atkinson, President + Co-Owner
Suzie Livingston, Marketing + Communications
Mark Still, Business Development
We also publish Around the Workstand on our YouTube channel if you'd like to watch while you listen. Here is our Around the Workstand playlist.
If you have any questions about the topics discussed in this episode of Around the Workstand or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email mark.s@works...
We often get wrapped up in the day-to-day, putting out fires type activities, and we don’t want this to sound preachy but, cycling competes with other consumer goods for attention and dollars so bike shops that don’t stay top of mind with the shoppers who have already done business with them are at a disadvantage but it doesn’t have to be that way.
Sometimes I’m sure we all wish it weren’t this way, there is a lot of communication but people who make meaningful purchases receive communication from the stores they shop with. So today’s question is, are you communicating with your key customers in the way Home Depot, Best Buy, and Nordstroms are?
Importance of regular outreach - not just during major promotional periods.
Busy season or not, consistent outreach yields better results than only communicating when you want to sell something.
How?
Social - use an 80/20 or 90/10 rule - 90% engaging, interesting, community info - 10% promotional
Physical events - be at the places your customers are just to be there
Transactional emails - reach out based on the products and services your customers purchased from you - want to try our WorkstandIQ Loyalty program? Mention this episode and get 6 months free!
Be sure to email your questions to podcast@workstand.com. We read all emails sent and we look forward to hearing from you.
If you're a Workstand client with questions about your subscription, email support@workstand.com or call 303-527-0676 x 1. If you are not currently a Workstand client with questions about how our programs work, email info@workstand.com.
Find Us on LinkedIn
Ryan Atkinson, President + Co-Owner
Suzie Livingston, Marketing + Communications
Mark Still, Business Development
We also publish Around the Workstand on our YouTube channel if you'd like to watch while you listen. Here is our Around the Workstand playlist.
If you have any questions about the topics discussed in this episode of Around the Workstand or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email mark.s@works...
Suzie is under the weather this week so Ryan and Mark take on recent issues affecting the retail bicycle landscape. We hope you feel better soon, Suzie!
Law firm focused on electric bike injuries
Electric Bike Library Content - included in all Workstand website subscriptions
Premium Electric Bike Content - included in our Marketing Subscription, available to all Workstand website clients for $400 per campaign.
Learn about People for Bikes
https://www.peopleforbikes.org/
NBDA Retailer & Supplier Best Practices panel discussions are worth checking out!
We are gathering data on bike shops to understand the market. We want to know for sure how many bike shops are operating.
Greed - why have some suppliers and retailers characterized themselves as greedy during the COVID-19 pandemic?
Ryan’s LinkedIn post of a BBC report from 1997
Be sure to email your questions to podcast@workstand.com. We read all emails sent and we look forward to hearing from you.
If you're a Workstand client with questions about your subscription, email support@workstand.com or call 303-527-0676 x 1. If you are not currently a Workstand client with questions about how our programs work, email info@workstand.com.
Find Us on LinkedIn
Ryan Atkinson, President + Co-Owner
Suzie Livingston, Marketing + Communications
Mark Still, Business Development
We also publish Around the Workstand on our YouTube channel if you'd like to watch while you listen. Here is our Around the Workstand playlist.
If you have any questions about the topics discussed in this episode of Around the Workstand or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email mark.s@works...
Tips for making your website your own. The closer your website aligns with your in-store presentation, the better. Shoppers generally meet your website before they visit the store so take an honest look at your site and answer the following question - is your website what you want to present to potential customers? Is it what you wouldn’t say to them if they were in your store?
Be sure to email your questions to podcast@workstand.com. We read all emails sent and we look forward to hearing from you.
If you're a Workstand client with questions about your subscription, email support@workstand.com or call 303-527-0676 x 1. If you are not currently a Workstand client with questions about how our programs work, email info@workstand.com.
Find Us on LinkedIn
Ryan Atkinson, President + Co-Owner
Suzie Livingston, Marketing + Communications
Mark Still, Business Development
We also publish Around the Workstand on our YouTube channel if you'd like to watch while you listen. Here is our Around the Workstand playlist.
If you have any questions about the topics discussed in this episode of Around the Workstand or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email mark.s@works...
Welcome Around the Workstand!
Summit - we met as a team recently
Industry talk
Be sure to email your questions to podcast@workstand.com. We read all emails sent and we look forward to hearing from you.
If you're a Workstand client with questions about your subscription, email support@workstand.com or call 303-527-0676 x 1. If you are not currently a Workstand client with questions about how our programs work, email info@workstand.com.
Find Us on LinkedIn
Ryan Atkinson, President + Co-Owner
Suzie Livingston, Marketing + Communications
Mark Still, Business Development
We also publish Around the Workstand on our YouTube channel if you'd like to watch while you listen. Here is our Around the Workstand playlist.
If you have any questions about the topics discussed in this episode of Around the Workstand or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email mark.s@works...
As a fully remote company, Workstand teams try to get together in person once or twice yearly. This week is one of those times and our Client Services Team - Client Success, Catalog, and Business Development - will be meeting in Boulder, CO. We may be a little slower to respond than usual but it's for a good cause. Weeks such as these are always full of learning moments and great information that we take back to the clients we serve so we thank you for being patient during any inconvenience while we work to improve the services we provide.
Here's what Suzie and Mark talk about in today's episode.
Data dive - we gave you these stats, but what does that mean for you?
-Google search trends
-Strong electric bike sales
Some report sales down - some report sales up
What’s working?
-Good website management
-Email Marketing
-Google Ads
Be sure to email your questions to podcast@workstand.com. We read all emails sent and we look forward to hearing from you.
If you're a Workstand client with questions about your subscription, email support@workstand.com or call 303-527-0676 x 1. If you are not currently a Workstand client with questions about how our programs work, email info@workstand.com.
Find Us on LinkedIn
Ryan Atkinson, President + Co-Owner
Suzie Livingston, Marketing + Communications
Mark Still, Business Development
We also publish Around the Workstand on our YouTube channel if you'd like to watch while you listen. Here is our Around the Workstand playlist.
If you have any questions about the topics discussed in this episode of Around the Workstand or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email mark.s@works...
In this engaging episode, we dive into various topics from celebrating Pride Month to insights from the NBDA Retailer Summit. The conversation starts with a lively discussion about attending a drag show during Pride Month and the experience of embracing gender expression. The focus then shifts to the NBDA Retailer Summit, highlighting the successful collaboration between suppliers and retailers, with a key emphasis on financial competency and the importance of selling online.
NBDA Retailer Summit
Great support from suppliers, almost half of the attendees
Retailers of all sizes
Longtime supporters, plenty of fresh faces
About half of the presentations were from retailers
Learning from each other
Themes; understanding finances and selling online (all in D2C business)
My presentation on how suppliers think about retailers in the digital space
Standing room only
Good questions
A couple of dealers want to sign up based on the information
May platform results
Order volume across the Workstand platform was -14% for the month, the slowest performance of an already soft spring selling season.
Online bike sales however drove up average order value, resulting in total platform sales being +2%.
Sessions and pageviews continue their strong performance, indicating that consumers are shopping. Our traffic data aligns with Google search volume which has been reliably high this spring and steadily rose during May.
A bright spot for the month is the typical retailer having their best month of the year, being only -2% for the month compared to -7% in April. Still lagging behind the top performers.
Electric bikes online
I mentioned online bike sales earlier. It’s worth calling attention to electric bikes.
Year-over-year online unit sales growth for e-bikes in April/May 2024 is strong at 60% relative to 2023. Electric bike buyers seem to be very comfortable buying their bikes online.
We have total industry sales results from PeopleForBikes from Q1. While only about 2% of e-bikes sold by bike shops in Q1 2024 were sold online, the annual growth rate of 45% indicates it is outpacing total IBD electric bike sales - reinforcing that same point about consumers buying these bikes online.
Lauren on the NBDA podcast
Lauren did a great job speaking to why the work of helping bike shops means so much to her and how that informs the work her department does.
Be sure to email your questions to podcast@workstand.com. We read all emails sent and we look forward to hearing from you.
If you're a Workstand client with questions about your subscription, email support@workstand.com or call 303-527-0676 x 1. If you are not currently a Workstand client with questions about how our programs work, email info@workstand.com.
Find Us on LinkedIn
Ryan Atkinson, President + Co-Owner
Suzie Livingston, Marketing + Communications
Mark Still, Business Development
We also publish Around the Workstand on our YouTube channel if you'd like to watch while you listen. Here is our Around the Workstand playlist.
If you have any questions about the topics discussed in this episode of Around the Workstand or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email mark.s@works...
During the episode where we tried to answer some common questions in a straightforward manner, one of those questions concerned the idea of what makes a good website homepage. We’ve been thinking about that since the episode and today, we want to help boil that answer down to a base level so that everyone can have the tools to identify good content.
This goes for websites, emails, and all sorts of marketing and communications really but the primary question to ask is ‘Am I answering a question or solving a problem?’
We often talk about how all shopping today starts with search. You want a thing or need a service so you search for that thing or service. SEO best practices suggest the content on your website will perform the best when/if it provides good results for those search queries - in other words, do you have those things on your website, do you offer those services? If the answer is yes, do those things exist in such a way as to be obvious and accessible to the searcher?
If someone walked into your store and did a quick scan or lap, would they see the same things on your homepage?
Your website is an extension of your brick-and-mortar business - it should look like it
Make it easy for the searcher to find and consume the content and you make it easy for a search engine to recommend your website over and over again.
You might be asking yourself, does that mean that every single image or piece of content have to answer questions in this way? What about my blog? What about my Tuesday night worlds recap? What about the 1,000-word how-to article about rebuilding 8-speed Campy shifters? Just think about the utility of your content to the people you’d most likely hope to have in your store. Irrelevant content does nothing to help and can even hurt as a search engine will see that nobody uses it or worse, finds it and bounces away quickly.
Be sure to email your questions to podcast@workstand.com. We read all emails sent and we look forward to hearing from you.
If you're a Workstand client with questions about your subscription, email support@workstand.com or call 303-527-0676 x 1. If you are not currently a Workstand client with questions about how our programs work, email info@workstand.com.
Find Us on LinkedIn
Ryan Atkinson, President + Co-Owner
Suzie Livingston, Marketing + Communications
Mark Still, Business Development
We also publish Around the Workstand on our YouTube channel if you'd like to watch while you listen. Here is our Around the Workstand playlist.
If you have any questions about the topics discussed in this episode of Around the Workstand or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email mark.s@works...
Look back at April data and help share some actionable items for helping retailers capture more business
What’s coming up next
Be sure to email your questions to podcast@workstand.com. We read all emails sent and we look forward to hearing from you.
If you're a Workstand client with questions about your subscription, email support@workstand.com or call 303-527-0676 x 1. If you are not currently a Workstand client with questions about how our programs work, email info@workstand.com.
Find Us on LinkedIn
Ryan Atkinson, President + Co-Owner
Suzie Livingston, Marketing + Communications
Mark Still, Business Development
We also publish Around the Workstand on our YouTube channel if you'd like to watch while you listen. Here is our Around the Workstand playlist.
If you have any questions about the topics discussed in this episode of Around the Workstand or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email mark.s@works...
There are many things in life where clear-cut answers are difficult to come by. Websites and marketing certainly fall into this category. Do you ever wish someone would just tell you the answers? We will.
Today, based on our own experience - even if you only consider us, Suzie and Mark, that is a combined 20 years here at Workstand working with bicycle retailers all over North America - and with as little bias as we can muster, we’ll just tell you the answers to some common yet confusing questions we often hear.
Direct and simple, ready?
The one we hear the most often - SEO - how can I do better in search?
I’m a local business, why should I sell online? I want people to come to my store and I don’t want to encourage them to shop online.
Why should I pay for ads? Why should I pay Workstand to run my ads?
Does my homepage look good? Is my homepage effective? We don’t hear these questions often enough. 🙂 Request your Complimentary Website Review by the Workstand Client Success Team
Can you help my website perform better without adding additional costs?
The admin navigation has moved since we published this video on how to streamline communications but the info is still valuable and relevant. Use the admin site search to find things that may have moved around.
What am I paying Workstand for in my subscription? I don’t use all the features in my subscription/what could I be taking advantage of more effectively?
Puppies or kittens? Well both, of course.
Be sure to email your questions to podcast@workstand.com. We read all emails sent and we look forward to hearing from you.
If you're a Workstand client with questions about your subscription, email support@workstand.com or call 303-527-0676 x 1. If you are not currently a Workstand client with questions about how our programs work, email info@workstand.com.
Find Us on LinkedIn
Ryan Atkinson, President + Co-Owner
Suzie Livingston, Marketing + Communications
Mark Still, Business Development
We also publish Around the Workstand on our YouTube channel if you'd like to watch while you listen. Here is our Around the Workstand playlist.
If you have any questions about the topics discussed in this episode of Around the Workstand or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email mark.s@works...
Ryan joins Suzie and Mark for our monthly industry update. This time around, it's also a quarterly update and we look at results and trends thus far in 2024. Ryan tells us about the Bicycle Leadership Conference (BLC) he recently attended and where his travels will take him in the coming months on behalf of all at Workstand.
BLC
300 bicycle industry leaders in attendance
Pragmatic about inventory and optimistic outlook
Inventory situation, talking heads too critical of bike suppliers
Strong consumer sales paired with dealer Just In Time (JIT) orders means wholesale velocity is picking up
Electric bike maturing, growth in transportation
Data presentation
Outstanding service award - Ryan accepts an award on behalf of Workstand! Yay us.
Q1
Ecommerce growth +10% across our platform, February strongest at approximately 22% YoY
Order volume off, with Average Order Volume up double digits
Bike discounts driving sales, especially from Specialized (big traffic increase)
Overall traffic is up every month in Q1
Top performers still driving, typical dealer -3% for the quarter
Google Search Index
General consumer interest in bikes steady with last year
Specifically “bike shop” is a bit softer YTD
That has been the general trend, but learn more as the season develops when “bike shop” volume increases
All search volume has been spiking dramatically on March weekend
It's important to win search, must have products online as consumers shift away from channel-specific search
Electric bike search volume outperforming general terms
More travel for Ryan and team
Our team at Sea Otter meeting with suppliers - look for Matt Lolli and Chris Gardner from our Supplier Team
Speaking at NBDA retailer summit in May
Collision Technology Summit in June
Questions this week:
Q: When will the Workstand POS be able to replace Lightspeed?
That’s not our goal but ...
For many retailers it can today, even if some of the features are lean we are enhancing them rapidly
Perfect fit for our initial target market, merchants with a more outdated POS
Q: Do I have to pay for Google Ads to show up in local search results?
No. Your product pages and location pages in particular are optimized for organic and if you maintain your website properly then the content you create should perform well.
Be sure to email your questions to podcast@workstand.com. We read all emails sent and we look forward to hearing from you.
If you're a Workstand client with questions about your subscription, email support@workstand.com or call 303-527-0676 x 1. If you are not currently a Workstand client with questions about how our programs work, email info@workstand.com.
Find Us on LinkedIn
Ryan Atkinson, President + Co-Owner
Suzie Livingston, Marketing + Communications
Mark Still, Business Development
We also publish Around the Workstand on our YouTube channel if you'd like to watch while you listen. Here is our Around the Workstand playlist.
If you have any questions about the topics discussed in this episode of Around the Workstand or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email mark.s@works...
We talk a lot about marketing and selling by way of great websites, Google Ads, email marketing, and more but this week is different. This week we want to point out that stores shouldn't hard sell all the time. One of the best things a store can do to build long-term value within their community is to meet consumers where they are and help them find value in bikes, riding, and being a part of a healthy and fun-oriented community. That means that in addition to catalog-enabled, commerce-focused websites, merchants should be offering content aimed at helping riders get the most out of their bikes and the bike riding community. Workstand offers so much to help with that! Library pages, brand-supported landing pages, Premium Content Packages, and easy tools to build whatever type of page content is needed. Winning search starts with providing content your customers (and prospective customers) find valuable. Sales follow.
Be sure to email your questions to podcast@workstand.com. We read all emails sent and we look forward to hearing from you.
If you're a Workstand client with questions about your subscription, email support@workstand.com or call 303-527-0676 x 1. If you are not currently a Workstand client with questions about how our programs work, email info@workstand.com.
Find Us on LinkedIn
Ryan Atkinson, President + Co-Owner
Suzie Livingston, Marketing + Communications
Mark Still, Business Development
We also publish Around the Workstand on our YouTube channel if you'd like to watch while you listen. Here is our Around the Workstand playlist.
If you have any questions about the topics discussed in this episode of Around the Workstand or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email mark.s@works...
The band is back together! Ryan is back and will join us each month to share key takeaways from current inventory data, talk about big-picture topics in our industry, and answer your questions.
Higher total sales amounts (by the dollar) in 2023 but lower total unit sales
What’s happening now?
What are the areas of growth in our industry? What’s doing well?
But who’s doing well?
Crystal ball time - how is 2024 looking? Can we make any predictions?
Okay, you’ve taken us through a number of ups and downs…how can retailers take action to make a positive impact on their sales?
Be sure to email your questions to podcast@workstand.com. We read all emails sent and we look forward to hearing from you.
If you're a Workstand client with questions about your subscription, email support@workstand.com or call 303-527-0676 x 1. If you are not currently a Workstand client with questions about how our programs work, email info@workstand.com.
Find Us on LinkedIn
Ryan Atkinson, President + Co-Owner
Suzie Livingston, Marketing + Communications
Mark Still, Business Development
We also publish Around the Workstand on our YouTube channel if you'd like to watch while you listen. Here is our Around the Workstand playlist.
If you have any questions about the topics discussed in this episode of Around the Workstand or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email mark.s@works...
In this engaging episode, we had a lively conversation with Julie Walsh, our marketing strategist at WorkStand, discussing the Spring Marketing Playbook. Julie shared insightful tips and tricks for preparing your business for the spring selling season. We delved into the importance of cleaning up your website, updating settings, and ensuring a fresh, spring-like feel to attract customers. Recommendations included activating the shopping cart feature and utilizing Google Local Shopping Ads to boost sales.
https://blog.workstand.com/spring-2024-marketing-playbook
https://workstand.com/help/google-shopping
We touched on the significance of automated post-purchase email campaigns and maintaining consistent communication with customers through newsletters and engaging social media content. Julie emphasized the value of simplifying content, making it visually appealing, and ensuring it aligns with the brand's personality.
Additionally, we explored the role of incorporating brand content, such as product launches or collaborations, to enhance your website's appeal and keep customers informed about new arrivals. The conversation highlighted the ease of implementing pre-designed content to give your website a fresh look without overwhelming yourself with intricate details.
As we wrapped up, we encouraged listeners to explore the available resources on our website, engage with our marketing agency for personalized guidance, and stay tuned for future episodes where we'll have our President, Ryan, back to share his industry insights. Julie's expertise and practical advice provided a comprehensive guide to revamping your marketing strategy for the upcoming season.
Be sure to email your questions to podcast@workstand.com. We read all emails sent and we look forward to hearing from you.
If you're a Workstand client with questions about your subscription, email support@workstand.com or call 303-527-0676 x 1. If you are not currently a Workstand client with questions about how our programs work, email info@workstand.com.
Find Us on LinkedIn
Ryan Atkinson, President + Co-Owner
Suzie Livingston, Marketing + Communications
Mark Still, Business Development
We also publish Around the Workstand on our YouTube channel if you'd like to watch while you listen. Here is our Around the Workstand playlist.
If you have any questions about the topics discussed in this episode of Around the Workstand or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email mark.s@works...
Workstand was invited to present this week at the NBDA P2 Group meeting. We were both there along with Lauren Webb, our Agency Director, and Matt Viara, our Paid Search Team Manager, and we talked about ways to improve ecommerce performance. There were some great questions and conversations so we thought we’d hit the highlights of that meeting today.
Custom Websites - it’s about more than just design
Data Management
Point of Sale
Tech Tip: If you’re already a Workstand website client, our POS features are live in your admin now. Take a look, particularly at how simply an in-store sale can be yet how powerful with all of your suppliers on tap. Check out your Template Publisher and Theme Editor to personalize your look. Let’s talk about custom if you want to go from personalized to customized. Finally, how are you performing relative to those metrics we talked about?
Be sure to email your questions to podcast@workstand.com. We read all emails sent and we look forward to hearing from you.
If you're a Workstand client with questions about your subscription, email support@workstand.com or call 303-527-0676 x 1. If you are not currently a Workstand client with questions about how our programs work, email info@workstand.com.
Find Us on LinkedIn
Ryan Atkinson, President + Co-Owner
Suzie Livingston, Marketing + Communications
Mark Still, Business Development
We also publish Around the Workstand on our YouTube channel if you'd like to watch while you listen. Here is our Around the Workstand playlist.
If you have any questions about the topics discussed in this episode of Around the Workstand or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email mark.s@works...
The beginning of the New Year is always a time of reflection, goal setting, and transformation. It’s a great time to look at your website the same you may be looking at your life, career, fitness, etc.
We can break this process down into 5 different phases:
Tech tip: Leverage pre-built content from the library
Be sure to email your questions to podcast@workstand.com. We read all emails sent and we look forward to hearing from you.
If you're a Workstand client with questions about your subscription, email support@workstand.com or call 303-527-0676 x 1. If you are not currently a Workstand client with questions about how our programs work, email info@workstand.com.
Find Us on LinkedIn
Ryan Atkinson, President + Co-Owner
Suzie Livingston, Marketing + Communications
Mark Still, Business Development
We also publish Around the Workstand on our YouTube channel if you'd like to watch while you listen. Here is our Around the Workstand playlist.
If you have any questions about the topics discussed in this episode of Around the Workstand or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email mark.s@works...
Welcome to a new year! It’s the beginning of our 25th Anniversary as a company.
Fraud is a constant topic of concern for our merchants. Just because Christmas has passed doesn’t mean there isn’t still potential for chargebacks related to those sales. Coming out of a heavy holiday sales season, let’s look at how you can protect your business without losing too many sales going forward. How can you document your processes and support your team in a way that ensures the best chance of dealing with fraud effectively?
Here's our Limiting Fraud Help Center Article
Be sure to email your questions to podcast@workstand.com. We read all emails sent and we look forward to hearing from you.
If you're a Workstand client with questions about your subscription, email support@workstand.com or call 303-527-0676 x 1. If you are not currently a Workstand client with questions about how our programs work, email info@workstand.com.
Find Us on LinkedIn
Ryan Atkinson, President + Co-Owner
Suzie Livingston, Marketing + Communications
Mark Still, Business Development
We also publish Around the Workstand on our YouTube channel if you'd like to watch while you listen. Here is our Around the Workstand playlist.
If you have any questions about the topics discussed in this episode of Around the Workstand or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email mark.s@works...
Barbara Wiesner has been with Workstand for nearly 18 years. She knows more of our clients and more of our clients know her than anyone else who works at Workstand. Barbara has done a little bit of everything at the company, from the relatively early SmartEtailing days until today, she is a leader who is adept at helping both our teams and our clients succeed.
Remember all those meetings at Interbike? Barbara does. She met with clients for years and helped wrangle all that trade show madness to ensure we were able to visit, face to face, with as many SmartEtailing/Workstand merchants as possible.
What would Workstand today be like without Barbara? Well, let's all be glad we haven't had to find out.
See you around the Workstand!
Be sure to email your questions to podcast@workstand.com. We read all emails sent and we look forward to hearing from you.
If you're a Workstand client with questions about your subscription, email support@workstand.com or call 303-527-0676 x 1. If you are not currently a Workstand client with questions about how our programs work, email info@workstand.com.
Find Us on LinkedIn
Ryan Atkinson, President + Co-Owner
Suzie Livingston, Marketing + Communications
Mark Still, Business Development
We also publish Around the Workstand on our YouTube channel if you'd like to watch while you listen. Here is our Around the Workstand playlist.
If you have any questions about the topics discussed in this episode of Around the Workstand or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email mark.s@works...
Suzie got a new bike and other completely expected events. We're in the final days before the big holiday. Be sure your website is ready for last-minute shoppers.
Be sure to email your questions to podcast@workstand.com. We read all emails sent and we look forward to hearing from you.
If you're a Workstand client with questions about your subscription, email support@workstand.com or call 303-527-0676 x 1. If you are not currently a Workstand client with questions about how our programs work, email info@workstand.com.
Find Us on LinkedIn
Ryan Atkinson, President + Co-Owner
Suzie Livingston, Marketing + Communications
Mark Still, Business Development
We also publish Around the Workstand on our YouTube channel if you'd like to watch while you listen. Here is our Around the Workstand playlist.
If you have any questions about the topics discussed in this episode of Around the Workstand or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email mark.s@works...
Inventory visibility online - a quick primer - What is SEO and Organic Search and what is SEM and paid search?
Be sure to email your questions to podcast@workstand.com. We read all emails sent and we look forward to hearing from you.
If you're a Workstand client with questions about your subscription, email support@workstand.com or call 303-527-0676 x 1. If you are not currently a Workstand client with questions about how our programs work, email info@workstand.com.
Find Us on LinkedIn
Ryan Atkinson, President + Co-Owner
Suzie Livingston, Marketing + Communications
Mark Still, Business Development
We also publish Around the Workstand on our YouTube channel if you'd like to watch while you listen. Here is our Around the Workstand playlist.
If you have any questions about the topics discussed in this episode of Around the Workstand or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email mark.s@works...
How’s the holiday selling season going? This is a good time to assess your success so far and make changes if needed.
Be sure to email your questions to podcast@workstand.com. We read all emails sent and we look forward to hearing from you.
If you're a Workstand client with questions about your subscription, email support@workstand.com or call 303-527-0676 x 1. If you are not currently a Workstand client with questions about how our programs work, email info@workstand.com.
Find Us on LinkedIn
Ryan Atkinson, President + Co-Owner
Suzie Livingston, Marketing + Communications
Mark Still, Business Development
We also publish Around the Workstand on our YouTube channel if you'd like to watch while you listen. Here is our Around the Workstand playlist.
If you have any questions about the topics discussed in this episode of Around the Workstand or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email mark.s@works...
This week, we are discussing the upcoming holiday season and the importance of retailers preparing for it. We mention holidays such as Thanksgiving, Black Friday, Cyber Monday, and Small Business Saturday. It's crucial for businesses to take action during this time, as there is a higher sales volume compared to other months. We highlight the high intent to buy during this season and the potential for increased conversion rates and revenue per session.
To effectively prepare for the holiday season, we break down the discussion into categories of who, what, when, where, and how. Starting with the importance of seasonally relevant homepage merchandising, we emphasize the need to communicate who you are and why customers should shop with you. It's essential to have holiday content on your website, such as a gift guide or information about sales. Updating other sections of your website to be more seasonally relevant, like discussing winter bike maintenance, can also attract customers.
Customers appreciate businesses that have consistent and clearly stated holiday hours and closures. Therefore, it's essential to update your website and other platforms like Google My Business and Facebook with accurate information.
Providing a tech tip, we suggest using start and end dates to schedule content on the website, ensuring that the right content is displayed at the right time. For businesses needing assistance, we offer our help through our success team and agency subscriptions for website maintenance needs. We also note that we can help with one-time projects or temporary relief of duties, even if a business is not interested in a subscription. Businesses are encouraged to reach out to us for support, and we mention that all the information is available in our Help Center.
In conclusion, we extend our wishes for a Happy Thanksgiving and express our willingness to see everyone around the work stand.
Be sure to email your questions to podcast@workstand.com. We read all emails sent and we look forward to hearing from you.
If you're a Workstand client with questions about your subscription, email support@workstand.com or call 303-527-0676 x 1. If you are not currently a Workstand client with questions about how our programs work, email info@workstand.com.
Find Us on LinkedIn
Ryan Atkinson, President + Co-Owner
Suzie Livingston, Marketing + Communications
Mark Still, Business Development
We also publish Around the Workstand on our YouTube channel if you'd like to watch while you listen. Here is our Around the Workstand playlist.
If you have any questions about the topics discussed in this episode of Around the Workstand or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email mark.s@works...
Let’s get to the basics Around the Workstand - your website, what you’re presenting to the shopping public, why it matters (search, conversion, credibility)
Be sure to email your questions to podcast@workstand.com. We read all emails sent and we look forward to hearing from you.
If you're a Workstand client with questions about your subscription, email support@workstand.com or call 303-527-0676 x 1. If you are not currently a Workstand client with questions about how our programs work, email info@workstand.com.
Find Us on LinkedIn
Ryan Atkinson, President + Co-Owner
Suzie Livingston, Marketing + Communications
Mark Still, Business Development
We also publish Around the Workstand on our YouTube channel if you'd like to watch while you listen. Here is our Around the Workstand playlist.
If you have any questions about the topics discussed in this episode of Around the Workstand or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email mark.s@works...
Be sure to email your questions to podcast@workstand.com. We read all emails sent and we look forward to hearing from you.
If you're a Workstand client with questions about your subscription, email support@workstand.com or call 303-527-0676 x 1. If you are not currently a Workstand client with questions about how our programs work, email info@workstand.com.
Find Us on LinkedIn
Ryan Atkinson, President + Co-Owner
Suzie Livingston, Marketing + Communications
Mark Still, Business Development
We also publish Around the Workstand on our YouTube channel if you'd like to watch while you listen. Here is our Around the Workstand playlist.
If you have any questions about the topics discussed in this episode of Around the Workstand or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email mark.s@works...