The advent of web 2.0 transformed the internet into an interactive medium, allowing social media platforms to thrive.

Nigerian influencers emerged as opinion leaders, particularly among the youth who were early adopters of this technology.

Social media influencers in Nigeria play a significant role in shaping public opinion, entertainment, and lifestyle and politics.

Join us in this episode of our daily podcast as we look at ways influencers have shaped Nigerians over time