Mastering Influence and Crafting Your Legacy with Corey Poirier

Unlock the power of communication and influence with insights from Corey Poirier, a visionary keynote speaker and founder of Blu Talks. Join us as Corey unpacks the tools and strategies for experts to magnify their messages, climb the visibility ladder, and secure their place as thought leaders. Our enriching discourse spans Corey's treasure trove of wisdom from interviews with over 4,000 influencers to the transformative narratives in his latest book, "The Enlightened Passenger."

In this book, Corey shares a tapestry of tales from his personal encounters with over 7,500 luminaries, seamlessly stitched into the chronicles of two plane passengers. Our musings glide through synchronicity and growth, celebrating the narrative's potency as a vessel of learning, enriched by the sagacity of icons like Lisa Nichols. This episode doesn't just recount inspirational tales; it beckons you to absorb the generosity encoded within and apply it to your life's canvas.

Prepare to sculpt your existence with purpose, drawing from the wellspring of knowledge offered by Robin Sharma and Jack Canfield. Robin's blueprint for life, reverse engineered for meaningful living, and Jack's 'hour of power' routine promise to replenish your mental, physical, and spiritual reserves. We dissect the 'E + R = O' formula, a reminder of our sovereign power to craft our destinies through response. Plus, you'll be guided through shaping your personal mission statement—a compass in the chaos, exemplified by stories of real people who've embraced this tool to phenomenal effect. Tune in, and let's etch a mission statement that resonates with the core of who you are and the legacy you aspire to leave.

To pre-order Corey's book "The Enlightened Passenger" visit: https://thepassioncure.lpages.co/enlightenedpassenger/

To learn more about Mindy CLICK HERE

Transcript

Speaker 1: 0:07

hey, friends, this is your host, mindy duff, and you're listening to up level your life with mindy, your number one personal growth podcast that will bring you closer to uncovering your greatest self. As a certified holistic health and nutrition coach, I created this podcast for anyone who desires to improve physically, emotionally and spiritually. I'll be interviewing experts and sharing tips and tricks that have helped not only my clients, but that have guided me on my own transformational journey. I believe that we all have a greatness that lies within. We just need to uncover it. Are you ready to level up? Then let's begin. Hi everyone and welcome back to Uplevel your Life with Mindy. I am your host, mindy Duff, and I have a special guest with me today.

Speaker 1: 1:06

I'm going to be chatting with Corey Poirier, and Corey is a multiple-time TEDx and sought-after keynote speaker. He's been spoken on Mo Mondays and PMX stages. He shared the bill with everyone from John C Maxwell to Deepak Chopra, to Stephen Covey, general Hillier he's presented to hundreds of thousands of attendees sincey General Hillier. He's presented to hundreds of thousands of attendees since he began his speaking journey. He's the host of the top-rated Conversations with Passion radio show For the Love of Speaking show and the founder of the Speaking Program.

Speaker 1: 1:38

He's been featured in multiple television specials and he's been featured in and on CBS television specials and he's been featured in and on CBS, ctv, nbc, abc, and is one of the few leaders featured twice on the popular Entrepreneur on Fire show. A columnist with Entrepreneur and Forbes, he's also interviewed over 4,000 of the world's top leaders, which is something we're going to be chatting about here in a little bit. One of his most recent talks took him to New York City where he's had the extreme pleasure of speaking to at-risk youth at the Brooklyn Navy Yard Boys and Girls Club. He is a father to his young son, sebastian, boyfriend to Shelly and a father to three fur babies. Corey is also a practicing yogi and rock recording of the year nominee and author of a couple of books, one of which we're going to be chatting about today, called the Enlightened Passenger. Corey, welcome to the show today.

Speaker 2: 2:30

Well, thank you so much, Mindy. I'm super stoked and excited to be here.

Speaker 1: 2:34

Yeah, so we're going to be talking about well, a lot of things, one of which being the 4,000 leaders that you have spoken with, because I've got questions about that, but I want to talk about just first of all in your own words. I read just that wonderful bio. You've done so many wonderful things, but I'm curious to hear, in your own words, tell us a little bit about yourself and what you do.

Speaker 2: 2:59

So I mean it's changed a lot over the years, and so I feel like if I were telling you this even just six months ago, it might be different. But the biggest thing that we spend our time doing is helping people get their message out to the world, and so what I mean by that is we help experts so people that are experts now, that could be an author, speaker, a holistic healer, sometimes coach that type of thing we help them reach more and bigger audiences and have a bigger impact with their message, and a big part of the way we do that is we help people get on stages. For example, we have our own stages called Blue Talks BLU, which stands for Business, life, universe and basically we run stage almost every month at a very epic place. So we run events at places like Columbia, harvard, mit and so on, and so we get people featured on those stages. Of course, video they can leverage forever, similar to a TEDx. Also get them featured in a compilation book series.

Speaker 2: 4:02

We usually have a big name thought leader right in the forward. So the upcoming one it seems weird to say this, but it's going to be with the late Bob Proctor. It seems weird to say how could Bob write the forward for a book, but I interviewed him before his passing in 2019. And so I got permission from his widow and his son to put it together in the book. And so we'll have people like Dr Joe Vitale from the Secret or James Redfield, who wrote Celestine Prophecy, write the foreword and then that way, our authors can be featured in a book with big name thought leaders. And so, ultimately, to summarize all that, we have the platforms. We get people featured on those platforms. They still have to do the work, but ultimately, within a matter of four or five months, if you think about their website, you can go to their website and see a video of them speaking at MIT, a banner that says they've been featured on Apple, roku, amazon, google Play, etc.

Speaker 2: 4:56

A flyer showing they co-authored a book with Joe Vitale, a flyer showing they shared the virtual bill with Les Brown, lisa Nichols or Neil Donald Walsh or Jack Canfield and you can imagine, mindy, what that does for your credibility, your positioning, it really I always say it's jokingly, but it's true. It's like we help them become an instant expert, compared to the fact that it took me over 15 years to get the same thing. Our clients are getting in a matter of months, but we give them all that positioning. They still have to know their business, know their craft, but we're helping them be the person that somebody chooses as the go-to person versus somebody else.

Speaker 2: 5:31

So I do a lot of different things, and the book is a separate thing from that, but that's really where I spend a lot of my time these days is building this thing we call Blue Talks and we started four and a half years ago. We've had roughly 500 people appear on our stages live. We've had, I think, close to 500 people become bestselling authors through us, and then, of course, we have our podcast and then we have a virtual event where we featured probably about 300 or 400 people as well.

Speaker 1: 5:57

Wow, yeah, and I think that's so great the work that you're doing, because, as someone who does some speaking on the side myself, it's really hard sometimes to get your message out there, and I run across this with interviewing people for my podcast. There's so many people that have so many wonderful things to say, but it's just really hard to kind of get over that hump and get to where people can actually hear the things that you're trying to tell them. So I think that's a really great platform that you're offering for those people, especially, you know, with those books. I think that's just a super great opportunity. Now, speaking of books, let's talk about your book, because this is now. Is this your second book, or are there books I don't know about?

Speaker 2: 6:38

So this is interesting. That's an interesting question Because if you look at anthology books, if you look at books I brought together, if you look at anthology books, if you look at books I brought together, if you look at books I so our anthology books or people that had anthology books that I've been a part of. It's like my 25th book, wow. But what, having said that, if you talk strictly like books that I've written start to finish, I was looking to see if I had one of my oh yeah, I do here books that I've written start to finish. This is the first one, the book of why and how. It's been out for almost five years now. It actually came out literally the launch day on the red carpet was the day COVID was announced as a pandemic.

Speaker 2: 7:20

My second book. That's kind of like front to back my writing, but yet it's so weird to say that that it's like 20 some books on that, and so what I mean is I've written chapters and other books. The big one is I have five books. I was trying to see if I could show you one, but five books in the series called Conversations With, and so they were my interviews with thought leaders, so technically my writing, but it wasn't, like you know, chapter one, chapter two, so when, if you go that route, you're technically correct. So this is okay. I'm even going to backstep that.

Speaker 2: 7:49

Once I wrote actually I was looking forward to a parable book about customer service. So it was like a short little book about customer service and that book would start to finish me as well. So start over, dot, dot, dot. Third official book. With that I've written front to back with my own writing, and at the same time there's been other variations, like I had a book called get paid to speak, where I wrote the first portion but then I had interviews with people and then I had quotes with people at the back. So yeah, it's my third kind of, I guess, official book and it's interestingly out of out of the three ones that I've wrote, two have been with a traditional publisher. All my other books are self-published, so that's fascinating too. I'm with Morgan James Publishing for this one.

Speaker 1: 8:36

Awesome. That's an accomplishment just to get hooked up with a publisher. I know that's not an easy feat either, so congrats on that. This book is called the Enlightened Passenger, so tell us a little bit. What is this book about and who is it for?

Speaker 2: 8:52

Well, it's funny because before I had forgotten about that book about customer service, I was going to say it's my first parable, but it's not even that. But having said that, it's a fictional parable book and not everybody might use the term parable. So to explain that, to even give a visual, if people have heard of the Alchemist or the Celestine Prophecy or the Monk who Sold His Ferrari by Robin Sharma or any book by Og Mandino, almost those are parables. The Go-Giver by Bob Berg is a parable as well. The One Minute Manager who Moved my Cheese Fish, those kind of books are parables. So basically, it's like a fable, almost like back in the day, and so it's a fictional book.

Speaker 2: 9:45

But what's different about this book, I think, than most of those books? I think they're all. They were all sort of loosely based on the author. To some degree this is even a little more than loosely based on me. So essentially, the story is two people on a plane. It's an old passenger, young passenger, young passengers. A business person who's like, doesn't want to be sitting next to anybody, wants to live, you know, be in his own world, and he pays for the second seat in first class beside him, falls asleep, wakes up to an older man sitting beside him and the old man said he was bumped up because they ran out of seats. The young guy just wants to go to sleep, but somehow he figures out the old man is wealthy and he wants to know how the old man got wealthy so he can put that in his own life. So he becomes a reluctant audience and throughout the flight the elderly person delivers the 10 insights or lessons that he's learned throughout his journey. And I think the big story is the journey that he's had has been a really unique journey, and so it's kind of based loosely on my unique journey, whereas I've interviewed now over 7,500 of the world's top thought leaders and I don't know many other speakers or authors who've done that and so it's me actually revealing the 10 lessons that I learned during those interviews.

Speaker 2: 10:51

And not only is it like it's is it loosely me revealing them as a character, but a lot of the stories are actually real stories but shared through a different lens. So, for instance, if I interviewed Les Brown in his living room and he said to me, synchronicity is God's way of staying anonymous, the character Treb, who's the older guy, will say in the story you know, one time when I was speaking backstage in the green room with Les Brown, we got talking about synchronicity and he said in his opinion it's God's way of staying anonymous. So it's legit, like what the person told me. But it's, and the character is similar in the sense that he's a speaker, he's a writer, but it's just.

Speaker 2: 11:27

If you you looked at him in his life, it's completely different than mine in terms of his personality, like he's married to his wife, gina, and and it's a different scenario, but I loosely base Gina on my girlfriend, slash wife. But having said that, it's like he's an older version, he's like he's lived it. He's at this very Zen, like Wayne Dyer-esque place where I'm not at yet, but the stories are interweaved with insights that I've learned for other people. So it's almost like I put out a self-help book, but in the context of a fictional tale. So, hopefully, that summarized it okay.

Speaker 1: 12:02

Yeah, yeah, no, I totally get it and I think that's really interesting. So first of all, a little bit about me. I'm addicted to self-help books, so this is great.

Speaker 2: 12:12

Okay, awesome.

Speaker 1: 12:13

But I think it's really when you talk about books like the Alchemist, for example, which is one of my favorite books. It's such an easy read and it's one of my favorite books and I know it's a lot of people's favorite book but I think it's partly because we learn through stories and you can read I mean, I'm reading a Lisa Nichols book right now. I'm also reading a Joe Dispenza book right now and they're nonfiction. It's like this is what you got to do here's, here's the steps, here's what we're doing Change your life, here we go.

Speaker 1: 12:47

But when you read the Alchemist, I think it sinks in at a different level because it is just a story, but it's so powerful because there are these real life lessons, but you're learning them through kind of that lens of that main character, right. So it hits in a different way. So I think I mean, is one better than the other? No, absolutely not. But I think that's really an interesting way to present your information and I think that there's a lot of benefit to doing it that way. I think it'll it'll sink in differently, if that makes sense to just the average person.

Speaker 2: 13:16

Yeah, it does. And I'll tell you, too what's really interesting, and this is why. So one of the comments when we did we actually did a beta Rita test, send it out to like 40 people got their feedback, and about 39, if it was 40, I don't remember the exact number 38 and a half were like you need to release this book today. And I said that's a compliment, considering the grammar is terrible, meaning it wasn't edited yet and they were still saying release today. So I said if they're overlooking that, excuse me. It means we're on the right track. The only people it was one and a half that weren't in one isn't into. He thinks like yoga, meditation, uh, synchronicities all pseudo junk science.

Speaker 2: 13:53

So, I mean, obviously that's not my audience. And then another one was like no-transcript how to Win Friends and Influence People. So I immersed myself in reading those over and over again while I was writing so that it would come through in my writing style. Well, this book I immersed myself in Aug Mandino because I'm a big fan of his style. But what's different is the references to big name thought leaders that are modern and exist today, and I had comments on the feedback of people saying I love that you give credit to these people that I may not have heard of yet and now I can go grab their book. So the learning continues.

Speaker 2: 14:48

So, having said that, what made me even bring this up is that Lisa Nichols is one of the people that we reference in the book. So we talked about something that Lisa said to me and I'm sure she said it in other interviews is about how most people try to fill their cup and then give to other people. But the problem with that is if your cup's 100% and then you start giving, then you're depleting past 100 right away. What she said is you need to put a saucer underneath that thing you're pouring the cup into and let it overflow. So basically you don't give from yourself until you're overflowing and have access to give. I love that unique perspective and so in the book we share that perspective. So again, he's saying you know, one time I was interviewing Lisa Nichols for a magazine article and she said this to me. Well, it's what Lisa said to me.

Speaker 2: 15:28

But again to your point about the thought leaders that have really made an impact on the world. If they've had an impact on my life, I tried to work them into the book. So I think that's different too in a parable. Usually a parable is because it's made up like the alchemist doesn't reference any to my knowledge and I've read it multiple times living person, uh, celestine doesn't reference any living person. Like it's loosely based on james life but he doesn't say it's funny, I I, because I've done some work with james and uh, I ended up out.

Speaker 2: 15:56

I believe it was the cat in the book or sorry, there was a person. I think it's Minda, not Mindy, but I think it was like I can't remember now it's like Wendy or something. The name of the cat a name of one of the ladies in there is actually named after his grandmother's cat, you know. So it's named after and the lake in. There is the lake that his home overlooks. But what I'm saying is it's still loosely based, but what I tried to do, which I think is unique, is actually reference people that are still teaching their message today, but it's stuff that I learned from them directly, so it's their actual teachings within a fictional book. But yeah, lisa Nichols is referenced in there, neil Donald Walsh, or a conversation with God, les Brown, and on and on. There's.

Speaker 2: 16:35

Actually I tried to also introduce a couple of people that I think should be reaching the masses, that maybe are not quite there yet, and one was a lady named Kathy Pidwell who wrote this book about basically how to actually attract to yourself, like manifesting, and what I love about her work is she talks about how one of the reasons why a lot of people struggle with manifestation is they focus on the conscious mind, like, in other words, I'm a millionaire, I'm a millionaire, but then they go and book a discount flight and that and your subconscious mind knows you truly aren't a millionaire.

Speaker 2: 17:07

Yet if you're doing that and I'm not saying there's anything wrong Millionaires also like to save money but I'm just saying if you're acting out all the things of not being a millionaire, no matter how many times you say it out loud with affirmations. I think it's going to struggle. But if you can, neville Goddard, who's the kind of the godfather of manifestation, in a book called Feeling is the Secret, and I think if you can get your subconscious to feel I'm truly there, whatever there is. So her book, she talks about saying I believe it's possible that I can begin to become a millionaire, instead of saying I'm a millionaire when your subconscious knows you're not, but your subconscious can believe the other. I say all of this to say I referenced her in the book because of the fact that I think she has a unique take on manifestation that I haven't heard elsewhere. So I want to help get her message to the masses.

Speaker 1: 17:52

Yeah, yeah, that's really interesting. So I'm curious what led you to write this book? And now I kind of have my own guesses here. But what led you to write this book? And then what led you gave you the idea to write it as a parable versus just your standard self help book?

Speaker 2: 18:08

Okay.

Speaker 2: 18:08

So I don't want to give away anything in the book because part of the inspiration was from something that's a giveaway in the book if I share too much. So I'll just say it reflected on a question that I asked and I started thinking about what if that question were a real thing and again it's hard to say without giving it away. But I'll just say it was inspired by a question and then so I got the idea for the beginning, middle and end and the concept. But I didn't get. But I didn't obviously know the path and that's how I write in general, even that book of why I sit down and write. I know I want it to be about how we find our purpose in life. I know I want it to be how to find a why. But I don't didn't know how I was going to get there and so same with this book. So I in my head I wrote the beginning, middle and end and then it sat for a year nothing, nothing didn't touch it at all. Then I sat down in a cottage way with the family and I told you know, my wife, I'm going to be doing this. Whenever I do that kind of stuff, it's a work vacay type trip, I still, 80% is with the family, but I, whenever they went into town, do stuff, I just start writing. So, uh, it took me that I had to take three breaks to write it. It took me three breaks and took about a year to write it, even though, honestly, mindy, if I, if I, went away and retreat for a week and that's all I did, it would have been written in three days. But it took me a year because, like so it flowed every time I sat down. It's just I had to get the time to do it. What's fascinating about that is I won't go too far into this, but I, after it was done, I felt like these characters aren't done yet and I since written two follow-ups, each of them on a flight and back to England, two separate flights to England.

Speaker 2: 19:45

I wrote the second book in the third and so it's a bigger story. But that's not you know, that's not for today, because that could be six years by the time that third one's out. But the idea behind it came to me as an inspiration from this question. I asked and then, like I said, I sat down, and then the way I sit down to write is literally, I just kind of sit down and I just I don't know how to explain this other than to say it's like it's channeled almost.

Speaker 2: 20:09

I write music and I haven't written in a while, but when I sit down to write music it's not like I go what rhymes with orange, I just sit down and go, and so that's how it works. This way as well, I knock on wood because I love that, that feel, because the characters actually come to life in front of me and the story comes life in front of me and I don't sit there and go how will this go? How will that go? It just flows. Every now and then I might say what if I did this when I'm not typing? And then I go back into doing that. But it's never like sitting down storyboarding for hours, whereas I know some writers and God bless anybody who does this, because I think it's an amazing way to write as well will write 12 chapters, one on each index card, put it on the wall. Then they'll write what are the three topics in that chapter and put that under a smaller index card and build a whole thing, and by the time they start it's already done.

Speaker 2: 21:02

I love that. That's just not who I am. So for me, yeah, I came up with the idea it was inspired by something. And once I knew the idea, I'm like, how do I get there? Then I sat down to write and that's how I got there, and so I can say the book was about two to two and a half years in the making. And that sounds so foreign these days in the world where you can send a bunch of words to AI and have a book back in 24 hours. But and I'm not saying I'll never change but to me there's something I feel holistic and organic about still sitting down and writing a story. And you know there's stories that have been done quickly that way. That are amazing stories, like the first draft of Rocky the movie with Sylvester Sloan was written in 72 hours, but it's and he wrote a quality book at 72 hours. He didn't sleep, he drank coffee and then that was the first draft. It probably was redone 75 times after that, but I still like those books. Like the Celestine which I mentioned.

Speaker 2: 21:51

James sent it out to 50 readers to get feedback. I think he said it was four years from start to finish. 40 million people that we know of have bought the book. Probably 80 to 100 million people at least have read it and I think that's a reflection of him taking the time to write a good book, and so I know that's. That's not a knock on anybody who writes a book in a day. It's not a knock on writing a book with AI. I think everybody chooses their own path, but for me, I did sit down and write this in real time and I believe, and I did the follow up books and I believe every book hopefully I write for the rest of my life will be that way as well.

Speaker 1: 22:25

Yeah, yeah, I I can resonate with where it almost feels like channeling or something. I don't write books like what you're speaking of. I've contributed to a couple but I've not done my own. But anytime I sit down to write or I'm also a musician sit down, if I create anything on my own, if I sit at the piano, it just comes through and it comes out and there it is, and I'm almost maybe you feel the same almost jealous of the people that can sit there and kind of work with it, because I it either comes or it doesn't right, like well and sorry, I didn't mean to interject because I know, uh, I took a long time to answer that last question.

Speaker 2: 23:03

I was just going to say that I have a quasi friend meaning like a person that I know, but you know don't talk to regularly who wrote a Grammy award winning song and has written like 170, some songs for stars in Nashville and him and his co writers and it could be different co writers each time in Nashville. He said it's like a job, like they sit down 40 hours a week and they sit down and say what you got. You know, like eight o'clock in the morning and they go till five and say what you got. And so I appreciate that. I admire that and, like I said, if I had to do that, maybe or maybe not, maybe I would never have a book out. So, like you, I admire when somebody can do that.

Speaker 1: 23:40

Yeah, yeah, absolutely so now. You've spoken with a lot of leaders and I am just going to pick your brain here Now. I know you've written some books, so we'll all check out the books and we'll get like the juiciest bits. But I'm wondering if, off the top of your head here, if you can share just a few of your favorite takeaways that you've got from some of these leaders that you've interviewed I mean thousands and thousands in terms of just, I guess, general life advice being successful. I don't know what pops into your head first when you think of oh, here's something that I just took and I use all the time.

Speaker 2: 24:16

Wow. So, excuse me, it's interesting. I have answers to that for people that have been mentors from afar, which is not your question. But you know, napoleon Hill Think and Grow Rich. I could list off numerous things I got from it. I also can think of scenarios where it's something that I got from somebody that I actually tried and what they shared, and then I got something from that which was not what they shared, and then I have this directly shared from them. So if I looked at the directly shared from them because I think that's more of the question For example, I think of Robin Sharma.

Speaker 2: 24:48

I mentioned him earlier. He wrote the Monk who Sold His Ferrari and 11 or 10 other international bestselling books. The Leader who had no Title is another one he wrote. And so Robin Sharma two things that he said in an interview with me that stuck with me to this day. One of them was he talked about reverse engineering your life, and I think he learned it from Warren Buffett. But he said in his opinion, a well lived life is a life where you can and I might be paraphrasing the wording here but where you can look at yourself at 80 years old on a rocking chair on your porch or deck and say this is where I want to be, and then figure out what you have to do every year to get there. So, in other words, reverse engineer your life like what are the five things I have to do this year to work towards that 80 year old and all the things I want to accomplish when I'm 80. So I love the idea of reverse engineering your life. Another thing he talked to me about is what he calls the walking dead, and he shared that most people die when they're 27 or 28, but they wait to bury their own body until they're 80 or 90, and the idea he meant there is like walking around aimless, with no purpose, and so you're still alive. But you know, are you really that type of thing? And so those two things really, I guess we'll say, stuck out at me in a big way.

Speaker 2: 26:01

Another one that jumps out is Jack Canfield. So Jack's what best known for chicken soup, for the soul. But Jack has a thing called his hour of power, and the hour of power is basically 20 minutes in the morning. 20 minutes sorry, I'll start that over. 20 minutes, the start of the morning. Before he does anything else, he reads, 20 minutes he meditates and 20 minutes he exercises. That's his hour of power. So if you wonder why Jack has been so successful, one of the reasons and I asked him if he could only start over with one thing he's learned over the years what would be the one most crucial for his success, and that's the one he picked. And so why I think that's so successful? He's working on his body, mind and spirit before everybody else even wakes up for the day, like everybody else even wakes up for the day, like he's probably doing this at 6am, and so that was game changing, like I started doing that.

Speaker 2: 26:45

Another one, which I'll show you. I don't know if anybody will see the visual on this, or maybe I can't show you. I don't know if it's near me or not, maybe it's not. I thought I had one near me, but I have a coin that I carry around just looking to see if I, if it's close enough that I can grab it. But it's a coin that I carry around. It's like a poker chip and on one side well, actually both sides it says E plus R equals O, and so what that stands for is event plus response equals outcome, and what that translates to in the real world is.

Speaker 2: 27:15

Every day we're getting hit with different events and we get to choose our response, which will dictate our outcome. So a lot of people get stuck in the event and say, well, I can't change it, the price of gas went up, or inflation, or life is happening to me. What my argument to that is you get to choose how you respond to that, which will dictate your outcome. So you can never change the event, to my experience, but you can change your response, which will dictate your outcome. One of the things I added into that years later, after I heard it and Jack said he got it from W Clemon Stone and who knows where he got it from but one of the things I added to it is that plus sign so E plus R equals O is the pause, and I think it's a crucial part I missed early on, which is an event happens, price of gas goes up. Now you break and say, okay, how do I deal with this? I think the problem is we react. The other R because it happens. If somebody gives us middle finger, first thing we do is I'm going to chase them down or honk at them or whatever. But what if we paused and said what kind of outcome do I want from this experience and then chose our response accordingly so that I carry the chip around to remind me to do that.

Speaker 2: 28:14

And last week ish, I was interviewing three big name thought leaders, uh, at the well in town for the hey host conference in phoenix and I was with somebody traveling with me and we had a hiccup. One of the venues I rented did not look like the pictures at all and it was in a sketchy part of town and I'd sent two big name influencers there for the interviews. And I get there and saw it. I'm like, oh my gosh, like it looked like a, a scene out of desperado, the movie with antonio banderas, and the guy who was renting the space was sitting there on the step like the straw out of his mouth and a pit bull beside him waiting for people and I was like this is different.

Speaker 2: 28:49

And so my point is she was like how are you not losing your mind? And then I took her the coin and reminded her again, because I told her but already, e plus R equals O. I can't change this, but I can choose how I deal with it. So honestly, mindy, like I could do, I could probably stretch this for an hour just insights I've learned, but that's as you said, it's really easy in the moment to not remember. So then you have that. You know, and I'm sure you have instances to people that are listening Nobody's perfect.

Speaker 1: 29:14

You know you have that event. Sometimes you do react right away, but then you feel that coin in your pocket or whatever and go okay, oh yeah, take a breath, take a pause. What do I want to do? Some of you might listen and think, oh, that's just malarkey, it's not really going to work, or whatever. But I mean it reminds me, as you were talking of, I was thinking of COVID for some reason, and I think of COVID and we think of all the people, that businesses failed and things went horrible, because I mean it was a big deal. But then think about all the people that succeeded I mean not everybody's, but some people's businesses freaking took off once COVID hit.

Speaker 1: 30:11

Look at Zoom for crying out loud. I can't imagine. I'm just, I'm just guessing here. I'm just guessing that Zoom, like, did pretty good during COVID, Right, and that's just. You know, just because there's an external event going on doesn't mean that it has to be the way you think it's going to be. And your response, your you know how you're reacting to that is a lot of what determines that outcome. So I love that one. That's a great one. Well, and to your point, mindy.

Speaker 2: 30:36

We had the same scenario with COVID, whereas we launched a well, I launched my book, as I told you about on the day, but then, on top of that, we had launched this Bluetox brand three months, four months earlier, no-transcript. And so, to your point, we I don't want to say thrived, but we did quite well during COVID, and that's as a person, that's a speaker. So, pre COVID, four or five months before COVID, my core business was speaking, and if I wouldn't have pivoted to Blue Talks, I would have lost probably a year and a half worth of speaking, and I'm just going to put it out there and say a lot of money. I mean, who knows where that would have put things with, you know, housing like my house, and everything else. So Blue Talks ended up becoming a savior during COVID.

Speaker 2: 31:41

And, by the way, I couldn't find the other coin, but here's I have two that I carry, so this is the other one. I couldn't. The other one's black. Z plus R equals O, so I just need to show people if they do end up seeing this video at any point. Yeah, so, to your point, we get to choose, and so COVID was a prime example. It really a lot of people struggled and a lot of people thrived. That's the short answer of that.

Speaker 1: 32:00

Yeah, that's the short answer of that yeah, yeah, yeah, but it's all it's. Don't let the don't be a victim, don't let the external things determine what your life's going to be, and I love that. I am excited to read this book. I can't wait to dig into all the 10 life lessons here that I'm sure I'm just even again, even if some of them are repeats like that. That one lady that you said, though, she thought she knew it all. I think every time you read something, it just drives it home even more. It makes it more part of who you are, versus just things you know about. There's a big difference in knowing something and being something, so I think books like this kind of help push that process along a little bit. Corey, I have one last question for you, and this is my question of the month. I've been saying question of the month, but I think it's been like three months. I've been asking all my podcast guests this question, which is what's one thing you wish everyone would do in regards to their own well-being?

Speaker 2: 32:53

Wow, this is a toughie because. So my challenge in other areas questions you could ask my challenge would be coming up with one. In this one, my challenge is only sharing. So that's. I mean there's so many directions I could go with this, and so I think what pops into my mind, you know what I just switched in my mind already, what I'm going to share. But I was going to share something about comfort zone, but I'm moving away from that. I'm going to share something different. This is one of the. I have to look. I don't even think this is a full lesson in the book. This is like a lesson within a lesson. Excuse me, so it's not even the full lesson. It's just like one action you can take.

Speaker 2: 33:30

But this was, I'll call it a game changer for me, and it's not hard to do, but it's not easy to do. So what I mean by that is it's the idea or concept of developing your own personal mission statement. So I call it a purpose statement. Sometimes you can call it whichever you want, but the reason I sometimes say a personal mission statement is because a lot of us are used to a corporate mission statement, so it makes it easy to understand. Okay, well, this is like Disney has the thing to make everyone, especially children, happy. You know, that's Disney's some sort of their corporate mission statement. Disney's some sort of their corporate mission statement. Harley's is some, and it's not even this one's more about what they do, but it can become their mission statement, which is they create the ability for a 48-year-old accountant to drive around on a motorbike in a town where nobody knows him and have the town be terrified of him. It's a lifestyle, but that's a mission statement to some degree. And I could go on and on. The point is, all these companies that are thriving usually have a powerful mission statement that all of their staff either knows or they practice without knowing the mission statement. And I would argue we should be the CEO of our own life and why don't all of us have a mission statement?

Speaker 2: 34:36

But what I found, Mindy, is when I and I mean I get the opportunity to ask questions like this in front of thousands and thousands of people. To ask questions like this in front of thousands of thousands of people, and the most, I would say, in an audience of 1000 people who say they have one, it's 50. And I would bet you that only 10 of those 50 actually have one. I think some people put their hand up because they want to feel like I'm doing the thing. Most people aren't, but in my experience of actually going one by one, it's like probably less than 5%.

Speaker 2: 34:58

And you think, of all the people you have in your life, how many do you think, Like my mom does not have a mission statement. My father, who's not really a big part of my life, does not have a mission statement. My wife started one, but I don't think she uses it Like there's and these are people in my life that are that. I talk about it all the time, and so what I'm getting at is a lot of people don't have it. So that's. I want to be the best parent that I possibly can be. That's my mission.

Speaker 2: 35:28

My own mission statement, for both business and, to some degree, my personal life, is to be the guy that motivates, educates, entertains and inspires and donates, and so that ties into giving back, which is the personal side. Inspiring I mean educating, entertaining. Those are all tied to speaking as well, but they can be tied to writing, they can be tied to stand up, comedy, and so, for me, how I decide this goes one step further how I decide what I say yes and no to, which is another thing in the book. When I've interviewed thought leaders again 1000s I've discovered that most of them say no 50 times more than the average person says no. And so how do you decide what a yes and no is? Well, your mission statement will do that. So, in other words, if I say those are my five point mission statement tests, well then, if you ask me to do something and it's less than one of those, it's going to be an easy no without regret. But if it's four or five of those, it's an easy yes without regret. I don't even have to think really hard, I just say is it those things that I want my mission to be about? And so, again, that's a long answer, but I would say, if I were to give somebody a takeaway, I would say to start crafting your mission statement.

Speaker 2: 36:33

As Zig Ziglar said, you don't have to be great to get started, but you sure have to start to become great. So start a mission statement, even if it sounds sloppy or terrible at first. That's why I say it's easy. I can write down right now I want to be the best speaker ever known. That could be as easy as my mission statement. But then as I start doing stuff, I want to keep looking at that and saying is that really it, or is that just what speaks to me in my head right now? But at least it'll get you started. So I would say for everybody, write down my name is so-and-so, something like that, Just and in the book of why we actually have an actual exercise. But you know, it's just simple. It's just start the work and then ask other people what do you think of this? Does it sound like my mission?

Speaker 2: 37:18

We had a stylist one time, a hairstylist at a, at an event, and I broke people out into groups and there were three groups. I only it's funny I only broke them out into three separate groups. There were like maybe nine people. So I had three groups of nine, or sorry, three groups of three, and I gave two groups the task of figuring out what their purpose is in life. I gave two other groups an exercise about how to figure out who is in your life and who are you spending the most time with and are they bringing positive or negative energy. And then I gave the third group the task of coming up with your mission statement. Now I will say, and I said, okay, you got 20 minutes. These are things that could take your whole life. And I gave 20 minutes. But one stylist, they worked.

Speaker 2: 37:56

One group of stylists worked with one girl and she came back and said her mission statement was the smile. And I said, okay, what does that mean? And she had an acronym for what it meant and it meant every time she was working with a client and cutting their hair where she wanted to be. I think it was like sharing with her all the time. Sharing with the clients. M was for motivation. I might've been for inspiring, L was for loving them and E is for engaging with them. My point there is if you did that as a hairstylist, with every client walk through the door, what are the odds you're going to lose clients and what are the odds clients are going to leave Cause you have to increase your price by a dollar at haircut probably slim to none. So that's the power of a mission statement. And again, I know that was a long answer, Mindy, but I think it's important and that. So that would be my. What I would leave people with is start working on your mission statement before you need it.

Speaker 1: 38:41

Yeah, yeah, no, I fully get behind that. I talk about the power of intention a lot and I think a mission statement I mean that's like your greatest intention for your whole life. I will share that. I have a mission statement somewhere in a notebook that I used to look at.

Speaker 1: 39:02

So I'm going to tagline onto Corey's what you should do and write your mission statement, and then I'm going to say you need to look at it and tell that sucker's like ingrained in your brain because I did not do that step yet. Yeah, you've inspired me to go dig that notebook out and refresh my mission statement, though. So amazing.

Speaker 2: 39:19

I love it.

Speaker 1: 39:20

Well, Corey, thank you so much for being on today. Where can people find more about you or the enlightened passenger? Tell us about where we can get hooked up with that.

Speaker 2: 39:31

Yeah Well, thank you so much and I will say easy place that we've set up is thisisthebookcom. Thisisthebookcom. And what's really cool right now, the window. I don't want to take away from somebody buying it later on because it might still be up, but a hundred percent for certain if people buy it now, before the pub date. So right now it's available for pre order on various websites, meaning like Amazon, walmart, target, barnes and Noble chapters in Canada and so on. But what we've done is if you go to this is the bookcom and you go and the links are all there so you can go grab it at your preferred site and then you come back and put the order number in, you'll actually get bonuses that may or may not be available after June and when it's actually released fully.

Speaker 2: 40:21

And those bonuses are, in my opinion, next level. One of them is my entire well, entire masterclass around how to land a branded talk like a TEDx talk, the same type of system that we've had countless students land their TEDx talk using, and that program. Normally the full program is 5,000 and we did a condensed version for one of our inner circle group circle groups of the training. Well, you get access to that training free. So this and, by the way, the book, I think, is $16 US because it's a smaller book. And then we also did a you get access to my get paid to speak book, a 10 insights guide, which is the top 10 insights I've learned. So these are top 10 quotes, but they're really insights I've learned from the world's top thought leaders. And then two other bonuses I don't have in front of me, but those are the three off the top of my head. But basically you get these bonuses just by grabbing a copy of the book and putting in your order number.

Speaker 2: 41:14

So, in my opinion, if you're going to get it anyway, go to our website and do it. That way we're still sending you to Amazon or wherever. You're still going to your preferred place. The reason for that and I usually you know most people don't share behind the scenes, but the reason for that, mindy is we want those orders to count towards bestseller lists. So we don't want to sell it on our site directly, because then they don't count towards that. You still get the benefits of the fact that Amazon sometimes drop these things to lower prices and all that other stuff, and if you might already have an Amazon account, you might prefer and feel more comfortable there. So we give you that stuff, but then you still go through our site and get all these bonuses and then that helps us, encourage you to help us get higher on the bestseller list, but also reward you for doing that. So that's where I go. This is the bookcom and it'll say step one, step two. It'll walk you through and it probably should take you less than three minutes.

Speaker 1: 42:03

Nice, oh, that sounds like quite a deal. Well, again, this is the bookcom. Here I come, go, enter in my information and get all those great, great bonuses. I cannot cannot wait. Well, thank you again, corey, so much for being on here today. Really enjoyed this and appreciate your time.

Speaker 2: 42:22

Amazing. Thank you so much, mindy, an absolute pleasure.

Speaker 1: 42:25

And everybody else that's listening. I hope that you are having a fantastic day and I will catch you on the next one, that you are having a fantastic day and I will catch you on the next one. That's it for today. Friends. If you enjoyed this episode, don't forget to subscribe or, even better, leave a review and let me know what resonated with you the most. The more you tell me what you love, the better I'm able to create future episodes with even better content. I'm sending you so much love and light. I'll see you in the next episode.