Marketing Espresso

How to select the right marketing combo for me/my audience.

June 20, 2024 Bec Chappell Season 1 Episode 287
How to select the right marketing combo for me/my audience.
Marketing Espresso
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Marketing Espresso
How to select the right marketing combo for me/my audience.
Jun 20, 2024 Season 1 Episode 287
Bec Chappell

Another great question asked by you dear listener! 

It comes down to that good old thing... research.

Your audience will be made up of a whole range of unique individuals that will need to be marketed to via different mediums.

However some audiences are easier to say "they react to that media" more than others - once again it is all about your audience and understanding their buyer behavior.

BUT and there is always a but - if you flat out HATE video content...and you feel awkward creating video, that will no doubt show up in that video...

So sometimes you do need to say "that isn't for me.." and pick another way to reach them.

DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/

Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Show Notes

Another great question asked by you dear listener! 

It comes down to that good old thing... research.

Your audience will be made up of a whole range of unique individuals that will need to be marketed to via different mediums.

However some audiences are easier to say "they react to that media" more than others - once again it is all about your audience and understanding their buyer behavior.

BUT and there is always a but - if you flat out HATE video content...and you feel awkward creating video, that will no doubt show up in that video...

So sometimes you do need to say "that isn't for me.." and pick another way to reach them.

DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/

Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative