The power of mindset with Asthaar Kool

I don't often go into Mindset on the podcast, but when Asthaar pitched to me her take on mindset and business I was on board!
Today is really just a great old chat about how business requires a different more resilient kind of mindset than we need in other aspects of our life.
We're going to chat through the highs and lows, and everything in between.
Strap yourselves in this one is for the inspiration you didn't know you needed.

Asthaar is a brand strategist and designer specialising in crafting remarkable brands. She is the founder and CEO of Kool Studio, a Sydney-based creative hub specialising in branding and illustration.

Asthaar utilises AI to help her clients save time and improve results, offering guides and tools in her services.
She's also passionate about surfing and has a collection of illustration t-shirts to highlight and empower women in surfing.

Asthaar is actively assisting designers enhance their skills through Instagram and YouTube tutorials. She's also in the process of developing an Adobe Illustration online course.

Her ultimate goal is to help business owners achieve their dreams, build successful, long-lasting brands, and become the best version of themselves. She strongly believes that personal growth is the key to business success.

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This podcast has been produced and edited by Snappystreet Creative

Transcript

Speaker 1: 0:14

Hello, hello, welcome back to another episode of Marketing Espresso, so grateful you have chosen this podcast. As always, it is an absolute pleasure to have you back here listening today. I hope that you are well. If you haven't yet already do the back here listening today, I hope that you are well. If you haven't yet already do the things I always ask that I know that you've tuned out by now. You're tuned out, so tune in, tune in. Spread the word of this podcast to someone that you know would benefit from listening, or leave me a review, because that's the other way that I can spread the love for the potty. And that is the number one goal for this podcast is to grow it so that we can break down this stigma around what marketing is. For everybody that thinks that it doesn't work or you know they're just busy doing tactical shit. Let's like try and spread the love and the education for marketing. Hey, now today is a Tuesday, so of course I have someone back on the show for you. I'm excited. She was on here for another episode, so if you've not checked out her episode that we did last year, be sure to do that.

Speaker 1: 1:11

I'm, of course, talking about a star. She is a brand strategist and designer specializing in crafting remarkable brands. She's the founder and CEO of Cool Studio, a Sydney-based creative hub specializing in branding and illustration. She utilizes AI to help her clients save time and improve results, offering guides and tools in her services. She's passionate about surfing and has a collection of illustration t-shirts to highlight and empower women in surfing. She's actively assisting designers enhance their skills through Instagram and YouTube tutorials, and also in the process of developing an Adobe illustration online course. Her ultimate goal is to help business owners achieve their dreams, build successful, long-lasting brands and become the best version of themselves. She strongly believes that personal growth is the key to business success.

Speaker 1: 1:52

As always, I hope you love the episode and reach out to myself and Aura Star to tell us what you think or, and you know, if you have any feedback. We love that stuff. Her details are in the show notes, but I hope you love the chat. A Star, you're back again. I'm so happy to be here again. I love that you're back and I love the topic that you said. Let's talk about this today Because anyone that listens to the podcast, what I do with guests is I always say what do you want to talk about?

Speaker 1: 2:17

What's the thing that is kind of driving you at the moment and thing you're really passionate about.

Speaker 1: 2:21

And I love that you came to me and you said mindset and the power of it, because I'm a huge believer in mindset and whether everyone listening to this is like, oh, not another mindset thing, but it is such a powerful tool when it comes to marketing, branding business. I feel like they say only 5% of people, I think, are really made for business and I think the thing that kind of drives business owners is the fact that we probably have a bit of a bulletproof mindset, like we're kind of like all right, like we got to get shit done. And I was really excited today that you wanted to talk about this topic because I don't really feel like I've spoken about this on the podcast and I'm a huge believer in mindset and anyone that knows my journey knows why I'm a huge believer in mindset. But I'm excited to kind of hand over to you and hear someone else's experience about why you believe mindset is so valuable in branding, marketing, all of it.

Speaker 2: 3:10

Yes. So I really believe, like you said, that if you don't have the right mindset, you can't succeed in business. Now, when I say the right mindset, it's not that you have one specifically mindset, but you need to work on your mindset constantly, because even if you have the most amazing brand strategy and the marketing is in place, if you have thoughts and beliefs in your head that will block you, you will not succeed. Your business will not take off. So the first thing, I think, is to be very, very clear on what you want to achieve.

Speaker 2: 3:45

There are many people that say, oh, I want my business to make me $1 million and I'm saying, okay, why, why $1 million? Why do you want to use it for? You need to know very clear what do you want to achieve and why. You know many. When we start with businesses, we're getting very overwhelmed with all the things we need to do and many people don't even start because they don't know how to start. So I think we need to rephrase it instead of saying how to start, you need to know why, why you're doing this. Why is your business exists, what, what is your obligation? To succeed. So you need to be very, very clear in that and that's a lot of mindset work yeah, and I feel like.

Speaker 1: 4:30

So you know, simon cynic is so famous for that start with why, and I know a lot of people come back and be like no, you know, like there's so much other stuff that comes into it. But at the end of the day, if your why is not really powerful, you're not going to get through the hard days. The hard days are going to like they're going to send you packing because they are coming. Like I remember I was in a. I was actually in a business coaching call the other week and I was. I said, is there ever a time? And I was speaking with a lot of ladies that have been in business for, like you know, 20 years and I'm like can we just, can it just come easily for like a day? And all of them like no, beck, no, and I was like I'm tired, they're like we'll take a holiday, don't quit. And I'm like, yeah, it's true, like I wasn't in the mindset of quitting, but I was like, guys, I'm tired. And they're like, well, when was your last holiday? Because this is the actual issue. Right, like you haven't, but I was like it is.

Speaker 1: 5:18

You do have to just be able to understand like when, when the the tough stuff comes, which it is like. It could be like negativity, or it could be the fact that you get in your own way. For whatever reason it could be, the money is not coming in the door. Whatever it is like you're having a shit month, you're not reaching targets. Whatever it is driving the hardship, you have to be able to know. No, I'm in this for a bigger reason, and this is just a speed bump. It's not a complete, it's not a full stop, it's a speed bump.

Speaker 2: 5:48

Yeah, yeah, definitely. And the thing is that we all have beliefs in our brain that we got from our life experience. Maybe it was a teacher that told us something during school, or our parents told us and it got stuck into our brain and this constantly jumped on and we need to know what sort of beliefs that are limited in us. So you need to know exactly, you need to ask yourself why, why do I think that I can't do that? Why, or maybe because my teacher told me I'm not good in math so I can't do finance, and then I I'm scared of finance and it's all bullshit. Yeah, it is all bullshit.

Speaker 1: 6:28

Because I had this massive limiting belief around I'm shit with money because, out of my entire family, I am a spender. I have my mum's beautiful genetics of spend for spend and I spend within reason. I'm still an incredible saver. I'm not spontaneous, actually. I really do rationally think about what it is that I'm buying. But compared to my brother, sister and my dad, who were all incredible savers and they have huge nest eggs and they're saving for the next thing, my sister paid her mortgage off so quickly and so did my brother and all of this great stuff. So I had this belief around I'm shit with money, but I'm actually not. I just have a different belief around money in that I don't want to die with a million dollars in the bank. I want to have a nest egg of sure so that you have the money for a rainy day. I'm a huge believer in nest eggs, but I also want to know how to enjoy myself and live a life that I'm like. I'm so happy that I live life that way and it took me a long time to realize it's not that I'm shit with money. I'm just actually different with money than everyone else in my family and I have a different belief around how I want to spend my life, which is actually the real underlying thing there. Like for me, adventure is a really key value for me. So, of course, the way that you approach money and adventure is so different to if your security is a value for you. You know like it's and I think understanding the beliefs but also what drives them Like, as you said, like and understanding what makes you different, I got to jump in and say I have a on a positive belief, right, is this so random? But I feel like it's the right time to tell this story and I don't even think I've ever mentioned this story to anyone. This is huge.

Speaker 1: 8:12

But when I was younger, first starting out in my career, I got this promotion and I was like I didn't even know how I got it because I didn't think I was that good right, limiting belief, imposter syndrome, all that stuff. I didn't think I was that good right, limiting belief, imposter syndrome, all that stuff. Didn't recognize at 19. That's what it was. Got this promotion and I was so excited that someone had seen my talent for marketing.

Speaker 1: 8:31

And then I was at a Chinese restaurant and got a fortune cookie and the fortune cookie said you will always be successful in your career. And I put that fortune cookie on my mirror and it's come with me through every house I've lived Like I've never let that fortune cookie thing go because I truly believe. I'm like, yeah, but that fortune cookie told me I'll always be successful in my career. And it's funny because it's come true, right. And whether it's the fortune cookie or not, it's just that underlying belief that I gave myself that, oh no, you'd be fine because the fortune cookie said that belief that I gave myself that, oh no, you'd be fine because the fortune cookie said that. And I think finding, like tapping into those they may seem completely stupid, but those things that we get in life that actually give us the positive belief too right, like you got to recognize those things.

Speaker 2: 9:16

One percent. In the end, it's how you talk to yourself, and each one of us know exactly how we talk to yourself, and you need to be very, very cautious with how you talk to yourself, because how you talk to yourself is what makes you believe and that's what will create your reality. So you told yourself I will be successful. And when you repeat something over and over, you know for some people maybe when they start, it will be very difficult. I can also share now some of my story. So I had eating disorders for 12 years and during the last two years of my eating disorder, my mom passed away. So I was in a lot of pain and my low self-esteem was on the ground and I had constantly those you know beliefs in my head that I'm not good enough, that I'm not successful. That and I think also because I always had that feeling that I can do big things yeah, and I I knew that I had the potential, but not doing anything about it and constantly talking bad about myself really dragged me into this whole negativity space. So it was a lot of work to come out of it, but that is one of the main things that I learned it's how I talk to myself and even in the beginning, when it was so hard to tell myself, no, I can heal myself, I can get out of it, I can still have a great life even if my mom is not here, and I can achieve all what I want.

Speaker 2: 10:54

And in the beginning it's like I didn't believe myself. But I constantly kept repeating it and that's what made me through it. Just, you need to constantly repeat yourself until you start believing it and start to to take small steps. It's just. You just need one to improve by one percent a day and in a year you know you prove 365 percent and you keep, just keep on going and keep on going. And that was one of the things that really helped me was with my work that I started to design. So in the beginning I was shit, because when you start something new, you're not good.

Speaker 1: 11:32

You're always shit when you start something new.

Speaker 2: 11:34

Yeah, Some people accept to be great right away. But I just didn't give up. I just constantly told myself no, you know, I can do it. I can do it, and that's slowly adapted to me.

Speaker 1: 11:43

It brought you happiness right In a time when you're like and thank you so much for sharing that story because I think, to be honest, my business came from rock bottom too right like I was in an absolute hole when I built my business and I think those little things that, like you know, it is those big life moments that that really shift our world and force us to look at the way that we've been talking to ourselves or the beliefs that we've carried, or they actually kickstart I read something the other day and all of that hardship, everything makes sense eventually because it's all part of the journey and sometimes the shittest things they actually kickstart the most beautiful path that you can go on, and I think that's the gift of grief, in a way, because it takes us on this journey of, well, who do I want to be and who am I being right like, and I think I just love that you've shared that with us because I think most you know, and even the fact that it's that one percent is like I was literally on the phone before to a mate and he's like I think it was Michael Phelps. He's like Michael Phelps knew that if he wanted to make the Olympics, he had to to train on a Sunday. No other swimmer was training on a Sunday. They're having the rest day. It's that 1% that will push you into being better.

Speaker 1: 12:55

Like, some people are naturally gifted, but I think natural talent versus passion Like if you're passionate and you love something and you truly believe it's something that you want to get good at, you can get good at it. Like, yeah, sure, natural talent helps, but it honestly, if you're that passionate about it, you probably have a natural talent for it anyway. You just think you don't right.

Speaker 2: 13:18

Definitely, definitely. To add to all of that, I think another big thing is gratitude, and I'm saying that from when I was in my darkest points in my life. For years, it was very hard for me to be grateful, but that's one of the things that it's. You know when you do a vision board. Yeah, so you like, you put images of all the things you want to achieve so let me ask do you have also photos of things that you already achieved, actually?

Speaker 1: 13:50

no, but I do have. I have a um. I wrote an I am Beck statement and under that I wrote all of the shit I've achieved, right. So I was like I am Beck, I am strong, I am inspiring, I like. It's literally just, I am and it's all things that I know that I'm saying that because of something I've achieved Probably should update it, since I've done the marathon but I haven't.

Speaker 1: 14:13

Yeah, but it's one of those things, right, like I have, I have the vision board and then I have everything I've achieved in front of me Like every single year. I kind of update it. With, like the year that I started my business, I was like you started a business after you got fired, so you felt like shit. After you got told by you know, after you got dumped by your husband, after you were still there for him, after you did and like just noted down all of the things that I was so super proud of that I had achieved in a time that, like I should have been in a corner crying, because I had every right to be in the corner crying. On paper, my life looked pretty shit right, but the reality was my life was excellent and you know, and that's the thing. It was that gratitude that probably got me through as well.

Speaker 2: 14:57

So, anyway, take me back to the vision board and then the things that you've achieved, because I went on a massive tangent there so, yeah, so I I believe that we should put our vision board together with the things that we already achieved, because many times we are constantly, you know, as human beings, we want to constantly develop and we want to. We always want more, more, more. But if you really want to be truly happy, you also need to accept the things that you already got and to say thank you for them, and there are many things that we want to achieve that will make us feel, and those feelings we already felt them in the past. We just don't give the time to see those things, and it's something that can. For me, it really helped me through thinking about memories that I had with my mom.

Speaker 2: 15:42

So obviously, I'm not a robot. There are many days that I would start crying and I would feel a robot. There are many days that you know I would start crying and I will. I will feel the pain, but I'm with a pain. I'm also thinking about how lucky that I even had that you know, and how, and, and. That drives me also to continue doing my work and to succeed and achieve my other goals and to be fulfilled, because I don't want to be in a point in my life that if I achieve the goal that I have now and then, and then what? Yeah, you know, I want to be satisfied. There is a reason why there are very many successful people and celebrities that you know. They got famous, they got the money, they got everything. And we heard about stories of yeah, we heard even stories about suicide, you know.

Speaker 1: 16:28

I love what you said there about like gratitude and what you've got, because I think, if we're constantly looking at what we don't have or what we've lost or and we don't appreciate the things that we had along the way or the people that we actually got to know and sure they may not be with us anymore in terms of you know, we just may not be in each other's lives or we may have lost them from this earth and I think, being grateful though for the memories that we had and you know, I always, like I always think with grief, like I always go to a place of gratitude too right, because I'm like, well, even like, for example, with my divorce, it was like, well, thank you for the lessons, because I loved you so much and I got to love you that much that when I lost you, it hurt that much. What a gift, what a gift to be able to love that deeply, like, how nice is that? And thank you for the lessons because if it weren't for that, I actually wouldn't be here today doing what I'm doing and realize who I am, because I lost myself in that journey of a relationship, because I was too young to get into a relationship. Let's be honest, no one should get in a relationship before 25. That's all I'm saying. But like, actually 30, let's make it 30. But like, people would be freaking out right now if I say that. But that's, you know, genuinely, unless, like, obviously, you meet someone that you really grow with and you actually do grow with them. But I think you know there's so much growth that happens in that time. But that's a tangent as well.

Speaker 1: 17:47

But I think this gratitude for what it is that we have and what comes our way, like you know, there's all these famous sayings of it's not about what happened to me. It's not about like, woe is me, what happened to me. It's actually like, well, yeah, what did happen to me? Like, what was I gifted that asked me to re-evaluate the life that I had and actually appreciate. You know, and it's the same in the sporting world, right, so many people get the gold medal across the finish line and then they're like, okay, what next? And they're always striving for the next and they're never satisfied and they don't sit in the.

Speaker 1: 18:17

And I was scared when I did the marathon that I would do that, right, cause I was like, oh, I am traditionally someone that will do that I don't celebrate when I achieve something no-transcript. That's probably also because I've been on this journey of never being satisfied and it is something that, as high achievers which, if you have your own business, I'm guaranteeing you're a high achiever it's really challenging to deal with that and, you know, actually taking stock and acknowledging how far you've come and really accepting the journey and being excited for the journey that you've been on, like I think gratitude is just. I mean, I do a gratitude journal every day and I know that it's really like. It's really like everyone does a gratitude journal now, but I actually go to the depth of why am I grateful? I don't just write a word. I'm not like hot showers. I'm like why are hot showers awesome?

Speaker 1: 19:14

Like, and I go into full detail about yeah, because, don't just say I'm grateful for my dog which you just had. I just had to throw his toy away I don't know, everyone's gonna have heard the background thing be like Toby's around. You know, like why am I grateful for Toby? I'm grateful for Toby because every single day he makes me laugh. There's not a day where I'm not like so. And every single day he gives me this connection that I just don't get with anyone else. I live on my own, like he is my buddy. He's me this connection that I just don't get with anyone else. I live on my own, like he is my buddy. He's my little human, like I know he's a dog, but he's my human right. Like, yeah, he's your baby, yeah, he's my baby. But I think gratitude is so, so important in that journey.

Speaker 2: 19:54

Yeah, and you know you said something a very strong point which is about the lessons. And strong point which is about the lessons. And you know many of us, as a business owners, we're like we are afraid to fail. And when you look at the most successful businesses in the world those, the one that have a record of failures, you know, if you take booking, for instance booking years, invested for so long until now, they're probably doing it right now. They just do tests, they constantly test, and they've been failing so much. And look at them today. It's part of the journey. You shouldn't look at it as a failure. You should look at it as a lesson.

Speaker 2: 20:33

So anything in life. This is something I heard from Tony Robbins. If you heard about him, he's probably the number one motivational speaker in the world and he said something that really stick with me. He said life is done for me, not to me, and that's once you start look at things like that, it it just it's completely changed. Yeah, maybe, maybe you had this experience with this worker that for months, you know, didn't give you the work that you asked, I don't know, even stole the money from you, or whatever horror story in business. Maybe that was a lesson for you. You know that will only make you.

Speaker 2: 21:11

Yeah, a better boundary. Exactly, we are here to learn and if we want to grow, we constantly we need to learn, learn and as, if we want to grow, we constantly we need to learn. But the only way to pass it through and if we really want to succeed is to just change the mindset of the way we look at things and change our focus yeah, I love that.

Speaker 1: 21:31

I think that is so. It's such a powerful message and I think, and living it and breathing it daily, like I think it's one of those things that I actually I've been writing a lot of poetry lately and I'm really cause I'm really trying to tap in. Every single day I'm writing a poem, because I'm really trying to tap back into my creative side, cause I'm like I love doing that and I've never owned it, cause I've always actually had a bit of shame or like embarrassment around it, but I'm like, nah, I'm a kick ass, maybe your beliefs, your beliefs.

Speaker 1: 21:57

I and I'm like, no, I'm kick ass at this and this is how I actually get a lot of emotion out for me and it's actually how I heal a lot, right. So I was like no, I'm going to just embrace it and enjoy the fact that I've got this gift. And I wrote one yesterday because I was on the train and I was like just sitting there and I look around and everyone's on their damn phones and it drives me up the wall, cause I'm like imagine if we had like a, like a really curious conversation in the carriage, right, like we're all like, hey, what's your thoughts on? And like everyone's just talking, obviously not in a quiet carriage, because I completely respect the fact that we need the quiet carriages, for you know people that need that, but you know the rest of us that are even the introverts in the world, as if that wouldn't help them, as if that wouldn't bring something to their day. Like you know, there was a woman yesterday. She looked like she was about to cry on the train. I was like all I wanted to do was ask if she was okay.

Speaker 1: 22:44

And I think you know we have, we have this amazing ability to like, to like, ignore the minutes that actually matter. We think the big things matter, like the, you know, the weddings, birthdays, the anniversaries, all of that stuff, but it's actually in the, like, the one seconds of every day and the stuff that we do and the way that we talk to ourselves when we're quiet, and those little in-between moments, they're the ones that really matter. And when you put focus on that and when you catch yourself like my therapist always said to me, bec, your brain is like a radio. There's thousands of stations you can choose to tune into. You're choosing what you tune into and, to be honest, that was the most powerful thing to move me out of my depression when I had it in 2019.

Speaker 1: 23:29

Like it was that changed my life and it made me aware of my thoughts. I had no concept that I could change my thoughts before that. Like it was like oh no, I'm not in control of them. Of course you're in control of them. Like it's ridiculous to think that you're not, but honestly, I didn't think I was, because I was like I'm broken. Like I, you know, my thoughts are just depressive. Like that's just who I am, it's part of, and it's like no, it's not. Like you can tune in. And I think if we that we're looking forward to in that day and the things that we are like oh I wish I didn't have to do that find the fun in the shit that you don't have to do like gamify it, like get a treat at the end of it. Treat yourself like a bloody dog if you have to like you know like whatever it is. But I think I love the message that you've and I love the conversation that you've sparked between the two of us today. I think it was was so needed.

Speaker 2: 24:18

Yeah, I can't agree more. And you know everything you said with like, with your thoughts and stuff. Like for me, for 12 years suffering from eating disorders, like it took me so long because I just thought that this controlled me and I thought that I can't control it. And in the day that I decided, no, I am the voice, I'm the one that's going to change this. I'm the one that's going to change this. I'm the only one that is responsible to my life. No one is coming to save me.

Speaker 1: 24:44

Then things have changed and yeah, and the small steps, just small steps every day and I think, like I always say, we're the lucky ones, right, because we realize that we have the control. And I think a lot of people unfortunately don't realize they have the control. And it's just. That is the reality of, you know, mental health disorders and eating disorders, and you know that people generally don't realize even bad relationships, right, people get into situations and they truly don't believe they have the control and I think that's saddest place to be. You and I have both been there. But that moment that you realize, actually fuck, that I'm taking back control of my life Same in your business, right, like, bring it back to business Like whatever is

Speaker 1: 25:27

going on in your business. Right now you are in control of it, whether you think you've got bad stuff and you're like I can't control them. You know there's bad culture. I can't control it. You are a hundred percent all the time in the driver's seat. But it's up to you. If you're going to, you know you can be the passenger in your life. You can be in the boot, you can be wherever you want in the car. But you know, the minute that you want to change your life, you have to decide to be in the driver's seat. The minute you want to change your business, you have to be in the driver's seat. If you don't make that conscious choice and then live to it and it's not easy, it's really fucking hard- but it's not.

Speaker 2: 26:03

It's hard, but you know life is hard and whatever we will do, it's hard. You just need to choose your heart. Choose your heart. So I choose, yeah, choose your heart. And you know I also have this law with myself and that I can't I'm not going to complain about things that I can't change and if there's something I can change, I can only allow to complain once. Things that I can't change. And if there's something I can change, I can only allow to complain once. Because if I complain twice, it's not a complaining anymore, it's begging, and it's like I'm a little kid that just scream and yell and once I start to put it into my head and actually imagine myself doing it, I just stop.

Speaker 1: 26:37

Wow, that is powerful, because I catch myself occasionally going into like certain things. I'm like, no, like, you know, like dating, dating is the perfect example for me. I complain about it all the fucking time, but if we're going to be completely honest, who's in control of that situation and who is allowing bad dates to happen? That's me, because, like, don't go on the date in the first place if you get red flags, right, like. But for me, that's my personal situation, where I still have so much growth and I know that I'm like I am on a journey there in a big way. But you know, when it comes to business, I don't complain about anything. I'm like, I know a thousand percent in the driver's seat, the people I let in, the people that I work with, I'm in complete control of that and I think you're right. I love the idea of like, picturing yourself like a child tucking a tantrum in a supermarket. That's what I'm going to do from now. And every time I talk about dating, I'm like stop being such a little brat.

Speaker 2: 27:31

You know, it's also come to the beliefs, because it's it's also something I've been doing. So one of my beliefs was that I'm not good with numbers because I was not good in math in school and love my parents, but they were like, oh, you know, maybe it's just not your strong side, and so on and so on. And then, with business, you know, I started to freak out. I'm like I'm not good with finance. And then it's like I've been to a therapy exercise when they literally told me to put my finger in my nose and say it in a sound like I'm a little kid. That is just like saying, oh, I'm not good with math, I'm not good in finance.

Speaker 1: 28:11

And I had to repeat that like the thing is also like, sure, it may not be a strength, I'm the same right like I don't have. I don't have mathematics or numbers as a strength, but you can't hide from it like, so you got to do something with it. Other find an and like accept it, that's not your strength. But like, yeah, complaining about it and saying I'm not or that you just don't know.

Speaker 2: 28:34

You don't know it well because you did it in high school or in college or whatever was the last time you did it and it's been already many years since then and maybe now you just need to study that again you know, nobody knows things that they didn't really study. And even when I studied that in high school, believe me I was terrible. I didn't care about that. Yeah, yeah.

Speaker 1: 28:55

I was shocking, and well you know the funny thing, though, when I had to do a TAFE course where I actually had to apply it to a business, I like topped my class because it had it had application right. So, obviously, me, I love the application of things. But yeah, it's fascinating that you say that I think we could talk all day on this. I would love you to leave the list as with one, I guess. Final point on this, and and like a tip, if you are actually, you know what I'd love you to leave the list is with if you are struggling with this at the moment, like you're really down on yourself or you're really struggling like imposter or, you know, comparing yourself to everyone else, what is the tip that you would give people to kind of move themselves out of this place of like a little bit woe is me, or like feeling like they're not in control of their situation? What's one tip that you did to kind of, I guess, move from that place?

Speaker 2: 29:44

so I would say that, if you want, actually wrote it down as a phrase, a few phrases. But if you want to change your life, pay attention to the words that you phrase in yourself and what sort of beliefs are limited in you. That will be my two things. You need to know exactly and be honest with yourself. Sit down with your notebook and write down exactly what limits you and really be honest with yourself and just think every day how you're going to say just the opposite. If I said I'm not good in finance, now I'm going to say you know what?

Speaker 1: 30:27

I'm going to kill finance. I'm going to learn it and I'm going to master it. Yeah, and the other word I think that a lot of I've been taught a lot to use is yet because it's not limiting. So you can be like I'm not good at finance yet, because, yeah, I love the word. Yet and I catch my clients doing it all the time Cause they're like but Beck, I'm not good at like yet yet. Yet I'm like because you haven't bloody tried to apply yourself. So don't tell me you're not good at something you've never tried. I didn't think I could run a marathon. I tried and, hey, I didn't run the whole way. Let's be completely honest. I ran, walked it, but who cares? Finish line, and I was bloody happy doing it. So it was such a yet statement and you know what, one day I'll run a whole marathon, because why the hell not? Um?

Speaker 2: 31:04

exactly. But you know, and today it's like like you have access to anything, like you know, with social media and anything, and I just been following people that I want to achieve what they're achieving and I'm just starting to learn what they're doing and I think so it's just, you have a shortcut.

Speaker 1: 31:24

Yeah, I love that point too.

Speaker 2: 31:25

You don't need to do it for 50 years.

Speaker 1: 31:26

Yeah, like, let the people into your world that inspire you, that don't force you to feel like you're not good enough, like I think that's a big thing too. Like a lot of people come to me and they're like, but I'm not. And I'm like, but you are. It's not about what you're not, it's about what you are. And I think stop worrying about what everyone else is doing. Follow people that inspire the shit out of you to do better, to be better. Fire you up. If you see someone and you're like I love what she has, firstly go talk to her. Connect with her, him, her, whoever they are. Connect with them and say I absolutely love this about you and use it. No one's your competition in life. Like, just use things to drive you. Like whatever it is that you need, whether you just have internal ambition, that's awesome, but not everyone has that. So I think really good tips that you've left with us to start Like I love it.

Speaker 2: 32:13

So and if you don't mind, just one small one, it's so important Think about your five closest people in your life, because you are the average of those five and whoever is limiting you and you know is like affecting you and being toxic. You need to take them out. Yeah, and it's hard, and that's very, very it's very hard.

Speaker 1: 32:37

But you'll feel so much better for it, because I went through that. I went through a full purge of people that I just knew want. Like, whether they knew it consciously or subconsciously, they didn't want me to succeed and I was like, yeah, too bad because I am succeeding, so you're out yeah, I love that where can people find you? Because I think people need to find you and connect with you because you are amazing, and so how can people do that?

Speaker 2: 33:00

yeah, so you can go to my instagram and to my linkedin. And instagram is by cool design, cool with a k and on linkedin is a star cool love that and I'll put all those details in the show notes.

Speaker 1: 33:12

Thank you so much for joining me again today, I'm sure you'll be back in the future, I have no doubt.

Speaker 2: 33:17

I appreciate you a lot love, love being here. Thank you so much.