Stacking Content To Beat Media Fragmentation – Zack Roday (Ascent Media)

Our guest today is Zack Roday, Partner at Ascent Media, he’s been a communicator on Capitol Hill and the campaign trail for many years, including Joe O’Dea for Senate where he was campaign manager, the House Energy and Commerce Committee, and the Republican Attorneys General Association.

In our conversation, we dive into strategies for overcoming the fragmented media and platform landscape and how to create content that cuts through.

• Axios: Shards of glass: Inside media's 12 splintering realities

Chapters

• 0:00 Introduction
• 1:00 The Challenge of Fragmented Media Landscape
• 6:34 Implementing Stacked Content Strategy
• 9:10 Examples of Stacked Content in Practice
• 14:36 Key Considerations for Embracing Stacked Content
• 21:12 Measuring the Effectiveness of Stacked Content