Campaign Trend Podcast
The Campaign Trend Podcast brings you into conversation with professionals who drive the business of Politics.
Hosted by Eric Wilson, Executive Director of the Center for Campaign Innovation.
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Campaign Trend Podcast
Experimentation Makes TV Ads More Effective – David Broockman (UC Berkeley)
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David Broockman is an associate professor of political science at UC Berkeley. He is the co-author of a study published in the American Political Science Review last month titled “How Experiments Help Campaigns Persuade Voters: Evidence from a Large Archive of Campaigns’ Own Experiments.” In our conversation, we discuss the research and learn what campaigners should do in light of the findings.
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