In this episode of Real ABM our guest is Brandon Redlinger, Senior Director of Product Marketing at ringDNA. Brandon covers the importance of starting out by focusing on alignment. Building around alignment means adopting the same metrics across the board, as well as compensation for success. In order for this to work, you have to have buy-in from the top down. Alignment also comes from marketing intentionally creating a client list that will ensure sales has the maximum opportunity to make clients happy.
Once you focus and nail down alignment, work on a specific target audience that won’t overwhelm the team but will be enough to get the feel for it and be able to grow and expand from there. That brings up the conversation of demand generation, which takes looking at the industry and what is currently working and build off of that. Brandon talks about ways to incorporate personal touches that differentiate you from your competition and gifting at every stage in the funnel.
In this episode of Real ABM our guest is Brandon Redlinger, Senior Director of Product Marketing at ringDNA. Brandon covers the importance of starting out by focusing on alignment. Building around alignment means adopting the same metrics across the board, as well as compensation for success. In order for this to work, you have to have buy-in from the top down. Alignment also comes from marketing intentionally creating a client list that will ensure sales has the maximum opportunity to make clients happy.
Once you focus and nail down alignment, work on a specific target audience that won’t overwhelm the team but will be enough to get the feel for it and be able to grow and expand from there. That brings up the conversation of demand generation, which takes looking at the industry and what is currently working and build off of that. Brandon talks about ways to incorporate personal touches that differentiate you from your competition and gifting at every stage in the funnel.