How to Use The Amazon Creator Connections Program and Win! - Liz Saunders - Amazon Legends - Episode #328

This week, we dive into the Amazon Creator Connections Program and how it can boost your sales. Our guest, Liz Saunders, an Amazon veteran, shares her journey from seller to influencer and now founder of Fluencer Fruit, a boutique agency that connects Amazon sellers with influencers. Liz, a mom of three and wife to Adam, offers specialized tools and coaching for Amazon influencers and sellers. Tune in to learn about the Creator Connections Program, its integration with Amazon's affiliate program, and tips on connecting with influencers. Discover how to set up and manage campaigns, create content, and evaluate influencers. Get insights into building relationships with influencers and leveraging user-generated content. Plus, hear about the future of Amazon's data access and API for the Creator Program. Listen now, subscribe for more expert tips, and share this episode with fellow Amazon sellers. 

Takeaways:

• Understanding Amazon's Creator Connections Program: The program is an offshoot of Amazon's affiliate program for on-site content creators, allowing influencers to create content that can be attributed to sales. 
• Attribution Model: The program likely uses a last-touch attribution model, crediting the last influencer video watched before a purchase, though there is uncertainty about the attribution if items sit in the cart for a week. 
• Joining the Program: Sellers don't need specific enrollment but can directly reach out to influencers, with Creator Connections being invite-only for brands and content creators. 
• Reaching Out to Influencers: Influencers with Amazon storefronts earn commissions, and sellers can find and contact them through their storefronts and social media profiles linked there, using the Creator Connections platform to host campaigns. 
• Campaign Setup and Management: Post campaigns detailing brand awareness, free samples, and extra commission offers, allowing influencers to join and communicate directly with sellers, who can track views, helpful votes, and sales. 
• Leveraging User-Generated Content (UGC): UGC is valuable for its authenticity and can validate products, with influencer feedback enhancing product listings and marketing materials. 
• Amazon's Data and API Development: There is anticipation that Amazon will eventually provide more data access and possibly a dedicated API for the Creator Program, similar to their advertising and attribution APIs.  

Quote of the Show:

One of the most interesting aspects of the Amazon Influencer Program is that it creates a win-win scenario for everyone involved: influencers earn commissions, sellers boost their conversion rates, Amazon increases sales, and buyers make more confident purchasing decisions. 

Links :

Website  : https://fluencerfruit.com/
Linkedin : https://www.linkedin.com/in/liz-saunders/

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